BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.
Discord
Director of CRM
Trusted by
How We Work
We partner where you need us.
Whether you need support on a single channel or your full marketing team, we work as an extension of your team to grow your brand.
01
One channel or the full funnel.
Pick the channel where the pressure is. Or run the whole funnel with one team. Scope flexes to what your brand needs — and grows with you.
02
An extension of your team.
Embedded in your stack, your tools, your Slack. The people on the call are the people doing the work. You get a partner who learns your brand, not an agency running its fourth discovery call.
03
Built for what's next.
Marketing is changing fast — AI is reshaping creative, testing, content, and attribution in real time. We've rebuilt our stack around it so your programs ship faster, adapt quicker, and stay ahead of whatever comes next.
Featured work
Content that converts.
Ads, emails, landing pages, and products shipped for real brands.
Inside your portal
See what it’s like to work with us.
Every engagement comes with a living portal — your events and attributes, lifecycle map, a template library, performance, and experiment readouts, all in one place and refreshed nightly from your account. Scroll through it.
northwind.brcg.co
Overview
Program health at a glance — refreshed nightly from your account.
0+12%
New accounts · 30d0+9%
Products viewed0+6%
Orders placed0%+4pt
Revenue from CRMRevenue by flow · last 30 days
Cart Recovery
$142k
Welcome Series
$98k
Post-Purchase
$76k
Campaigns
$63k
Winback
$41k
CRM-attributed revenue, wired back to the flow that drove it.
Experiments at a glance
Cart Recovery — V2+8.3% orders · 96% sig
Welcome Series revamp+6.8% · building
Winback cadenceflat · inconclusive
Events & attributes
Every event and attribute tiered by what's live in production, with real fill rates. When engineering ships a field, it moves to Live and the plan updates.
Live firing in productionCanary partial rolloutPlanned on the roadmap
Tracked events · last 30 days
| Property | Type | Description | Example |
|---|---|---|---|
product_id | string | SKU viewed | NW-TRL-JKT |
category | string | Product category | outerwear |
price | number | List price | 148.00 |
Copy name Copy API payload
Profile attributes · production fill
| Attribute | Type | Prod fill | Example | Used by |
|---|---|---|---|---|
Live email | string | 100% | sara@… | 14 |
Live first_name | string | 99% | Sara | 12 |
Live lifetime_orders | number | 96% | 4 | 9 |
Live last_order_days | number | 96% | 23 | 6 |
Live total_revenue | number | 94% | $568 | 8 |
Live avg_order_value | number | 91% | $142 | 7 |
Live city | string | 88% | Denver, CO | 5 |
Live state | string | 86% | CO | 4 |
Live email_engagement | string | 82% | high | 6 |
Live referral_count | number | 71% | 2 | 2 |
Canary loyalty_tier | string | 72% | Summit | 3 |
Canary channel_pref | string | 58% | email | 3 |
Canary birthday | date | 44% | 1994-08-12 | 2 |
Canary size_preference | string | 41% | M | 2 |
Planned predicted_ltv | number | 14% | $610 | — |
Planned churn_risk | number | 8% | 0.34 | — |
Lifecycle map
Your program documented stage-by-stage — entry and exit events, every message, the channel, and the conversion window.
Welcome → First Order
31-day conversionaccount_createdorder_placed
Day 0Welcome + brand story
Day 1Best sellers, personalized
Day 3First-order incentive
Day 5Social proof + reviews
Day 8Last-chance nudge
Browse → Cart Recovery
7-day conversionproduct_viewedorder_placed
1 hrItems you looked attriggered
Day 1Still thinking it over?
Day 2Incentive + urgency
Post-Purchase → Repeat
45-day conversionorder_placed2nd order_placed
Day 0Order confirmation
Day 4Shipping + care guide
Day 14Review request
Day 30Replenish / cross-sell
Winback
30-day conversion60d inactiveorder_placed
Day 0We miss you
Day 3What's new + offer
Day 7Final offer
Content library
The blocks we build, each previewable with your live data and ready to paste into your ESP. This is what lands in the inbox.
Content blocks
Performance
Sends, deliverability, and experiment results — updated nightly, with a plain-language verdict on every test.
0
Sent · 14d0.0%
Delivered0.0%
Open rate0.0%
Click rateDaily sends · last 14 days
By message
| Message | Channel | Sent | Deliv. | Open | CTR | Unsub |
|---|---|---|---|---|---|---|
| Welcome #1 — Brand story | 42,100 | 99.4% | 46.2% | 4.1% | 0.2% | |
| Cart reminder | 18,300 | 99.1% | 51.8% | 6.7% | 0.3% | |
| Order shipped | 12,900 | 99.6% | 68.4% | 8.2% | 0.1% | |
| Back in stock | Push | 9,400 | 97.2% | 22.0% | 5.4% | — |
| Winback offer | 7,600 | 98.8% | 33.5% | 3.9% | 0.6% |
Conversion funnel · last 30 days
product_viewed—
cart_started41.0%
checkout_started58.5%
order_placed62.5%
review_submitted26.7%
Right column = step-to-step conversion from the previous stage.
CRM readouts
Every experiment written up with the verdict, the numbers, and a comment thread — a decision record you keep, not a slide that goes stale.
What we do.
Certified partners
Our Work
Results that speak.
Real programs. Real numbers.
See all workServices
From the people we work with.
Discord
The testing framework BRCG built changed how we think about email. Every element gets tested, every result gets documented. Our signup conversion tripled and email became our top revenue channel.
Rhoback
VP of Marketing
We had rich quiz data sitting unused. BRCG turned it into 50+ personalized flows and took email from barely contributing to 40% of our revenue.
Inner Balance
Head of Growth
The Growth Brief
The work, monthly.
Field reports from the programs we run for Discord, Twitch, Rhoback, Owner, and Zero. Tactics that worked, things we’d undo, and the numbers we’re actually moving. Once a month, on the first.
Let's talk about your growth.
Book a call and we'll create a free audit to tell you what's working, what's not, and what we'd change first.
Book a growth call
Shipping V2 to 100%. Next test: offer depth on the reminder — $ off vs free shipping.
Love this. Can we get the rec block into the browse-abandon flow too?