# BRCG Blog — Index Growth-marketing playbooks, lifecycle teardowns, and AI-native operating notes from Blue Ridge Consulting Group — a Charlottesville, Virginia growth-marketing agency and certified partner of Braze, Klaviyo, Iterable, HubSpot, Customer.io, Attentive, and Postscript. Each post below has a raw-markdown URL (`.md`) AI crawlers can fetch directly. Source: https://brcg.co · Generated 2026-06-10 · 14 posts --- ## How to Use Demand Gen Campaigns to Fill the Gap Between Awareness and Conversion *Published 2026-06-08 · Kodie Critzer* How to run Google Demand Gen campaigns for mid-funnel demand: creative sets, similar segments, and measuring with incrementality not last-click. Tags: paid media, demand gen, google ads - HTML: https://brcg.co/blog/demand-gen-campaigns-mid-funnel-awareness-conversion - Markdown: https://brcg.co/blog/demand-gen-campaigns-mid-funnel-awareness-conversion.md ## How Nova Send Time Optimization picks a per-person send time, and when to turn it off *Published 2026-06-08 · Kodie Critzer* How Iterable Nova Send Time Optimization picks a per-person send time, and the Quiet Hours and sendAt guardrails that override it. Tags: iterable, lifecycle, send time optimization - HTML: https://brcg.co/blog/nova-send-time-optimization-per-person-guardrails - Markdown: https://brcg.co/blog/nova-send-time-optimization-per-person-guardrails.md ## What's Actually in a BRCG Lifecycle Audit *Published 2026-03-04 22:02:10.487+00 · Kodie Critzer* We've completely rebuilt our audit process. Here's what goes into every one — and why we give them away for free. - HTML: https://brcg.co/blog/whats-actually-in-a-brcg-lifecycle-audit - Markdown: https://brcg.co/blog/whats-actually-in-a-brcg-lifecycle-audit.md ## Platform Migrations Don't Have to Take Six Months Anymore *Published 2026-02-27 14:40:47.376+00 · Kodie Critzer* We scoped a 400-campaign migration at six months. Today that same project would be four weeks. Here is what changed and what BRCG brings to the table. - HTML: https://brcg.co/blog/platform-migrations-dont-have-to-take-six-months - Markdown: https://brcg.co/blog/platform-migrations-dont-have-to-take-six-months.md ## AMP Email, Productized: How We Ship Interactive Emails Without Doubling Build Time *Published 2026-02-13 20:33:19.314+00 · Kodie Critzer* AMP for Email is powerful but historically painful. Here is how we productized AMP so interactive use cases ship in the same time as a normal email. - HTML: https://brcg.co/blog/amp-email-productized - Markdown: https://brcg.co/blog/amp-email-productized.md ## I Built 3 iOS Apps in (Basically) One Long Night From Slack *Published 2026-02-07 15:36:52.050268+00 · Kodie Critzer* Tags: ai-technology - HTML: https://brcg.co/blog/three-ios-apps-from-slack - Markdown: https://brcg.co/blog/three-ios-apps-from-slack.md ## YC just called it: AI-native agencies *Published 2026-02-06 15:35:08.642974+00 · Kodie Critzer* YC just called out **AI-native agencies** in their latest Requests for Startups. Tags: ai-technology - HTML: https://brcg.co/blog/yc-ai-native-agencies - Markdown: https://brcg.co/blog/yc-ai-native-agencies.md ## Vibe coding for CRM teams: ship internal tools that make personalization real *Published 2026-02-06 03:54:13.595784+00 · Kodie Critzer* Most lifecycle teams hear “AI for marketing” and think: subject lines, copy variations, image generation. Tags: strategy - HTML: https://brcg.co/blog/vibe-coding-for-crm-teams - Markdown: https://brcg.co/blog/vibe-coding-for-crm-teams.md ## Why We Moved from WordPress to Lovable.dev *Published 2026-02-05 16:29:50.049616+00 · Kodie Critzer* We just rebuilt brcg.co from scratch. Took a weekend. Tags: ai-technology - HTML: https://brcg.co/blog/why-we-moved-wordpress-to-lovable - Markdown: https://brcg.co/blog/why-we-moved-wordpress-to-lovable.md ## Braze AI Agents + real-time signals: decisioning that actually ships *Published 2026-01-29 16:11:55.947047+00 · Kodie Critzer* Most teams hear “AI Agents” and jump straight to copy. Tags: ai-technology, Braze - HTML: https://brcg.co/blog/braze-ai-agents-real-time-signals - Markdown: https://brcg.co/blog/braze-ai-agents-real-time-signals.md ## Unlocking Personalized Journeys with BrazeAI Agent Console *Published 2025-12-31 02:41:44.447+00 · BRCG Team* Braze's latest innovation, the BrazeAI Agent Console, allows marketers to craft personalized journeys using custom AI agents in Canvas. Imagine the potential of autonomous campaign optimization and re Tags: Braze, AI, Canvas, Personalization - HTML: https://brcg.co/blog/unlocking-personalized-journeys-with-brazeai-agent-console-mjteso8f - Markdown: https://brcg.co/blog/unlocking-personalized-journeys-with-brazeai-agent-console-mjteso8f.md ## Email Deliverability 2026: Elevating User Engagement Over IP Scores *Published 2025-12-31 02:39:36.008+00 · BRCG Team* In 2026, ISPs like Google and Microsoft are revolutionizing email deliverability by prioritizing user engagement over traditional IP/domain reputation. Learn how to adapt with innovative strategies. Tags: email marketing, deliverability, user engagement - HTML: https://brcg.co/blog/email-deliverability-2026-elevating-user-engagement-over-ip-scores-mjtemg2x - Markdown: https://brcg.co/blog/email-deliverability-2026-elevating-user-engagement-over-ip-scores-mjtemg2x.md ## AI & Real-Time Email Reputation Recovery: The 2026 Revolution *Published 2025-12-31 02:37:20.659+00 · BRCG Team* In 2026, email deliverability has transformed with AI automation and real-time monitoring. Discover creative strategies for navigating longer recovery periods and maintaining sender reputation. Tags: email deliverability, AI automation, email marketing - HTML: https://brcg.co/blog/ai-real-time-email-reputation-recovery-the-2026-revolution-mjtemelu - Markdown: https://brcg.co/blog/ai-real-time-email-reputation-recovery-the-2026-revolution-mjtemelu.md ## Braze Canvas Updates: In-App Messages & Personalization *Published 2025-12-19 19:36:45.226+00 · BRCG Team* Braze's Q1 2025 release brings exciting updates to Canvas, enhancing how marketers engage with customers. On December 9, 2025, Braze announced new features like triggered in-app messages, Canvas templ Tags: Braze, CRM Strategies, Email Marketing - HTML: https://brcg.co/blog/mastering-behavior-journeys-in-crm-strategies - Markdown: https://brcg.co/blog/mastering-behavior-journeys-in-crm-strategies.md --- [Full BRCG knowledge base](https://brcg.co/llms-full.txt) · [BRCG llms.txt](https://brcg.co/llms.txt) Source: Blue Ridge Consulting Group — https://brcg.co