// BRCG Sales Deck — Editorial (v7) // Arc: Cover → Trusted by → Platforms → Tension → Acquire/Convert/Retain → Channels → Rhoback → Discord → Why BRCG → Who we are → Partner → CTA const TYPE_SCALE = { hero: 120, body: 30, tag: 17 }; const SPACING = { paddingTop: 120, paddingBottom: 96, paddingX: 120 }; const COLORS = { navy: "#03081D", blue: "#0542BF", teal: "#1C818D", cream: "#EEF1EF", page: "#FAFAFA", ink: "#03081D", fg2: "rgba(0,0,0,0.70)", fg3: "rgba(0,0,0,0.52)", fg4: "rgba(0,0,0,0.36)", rule: "rgba(0,0,0,0.10)", ruleSoft: "rgba(0,0,0,0.06)", onDark2: "rgba(255,255,255,0.74)", onDark3: "rgba(255,255,255,0.52)", onDark4: "rgba(255,255,255,0.36)", ruleDark: "rgba(255,255,255,0.14)", ruleDarkSoft: "rgba(255,255,255,0.08)", }; const accent = (onDark) => (onDark ? COLORS.cream : COLORS.blue); function SlideFrame({ bg = COLORS.page, color = COLORS.ink, children, chrome = true }) { const onDark = bg === COLORS.navy || bg === COLORS.ink; return (
{chrome && }
{children}
{chrome && }
); } function TopBar({ onDark }) { const c = onDark ? COLORS.onDark3 : COLORS.fg3; const rule = onDark ? COLORS.ruleDark : COLORS.rule; return (
BRCG
); } function BottomBar({ onDark }) { const c = onDark ? COLORS.onDark4 : COLORS.fg4; const rule = onDark ? COLORS.ruleDarkSoft : COLORS.ruleSoft; return (
Blue Ridge Consulting Groupbrcg.co
); } function Tag({ children, onDark = false }) { return ( {children} ); } function Emph({ children, onDark }) { return {children}; } function Stat({ label, value, onDark }) { return (
{value}
{label}
); } // ── S1. Cover ──────────────────────────────────────────────────────── function S01_Cover() { return (
BRCG
brcg.co
Blue Ridge Consulting Group

Your go-to
growth partner.

Your full-stack growth partner. One team to manage the full funnel.
brcg.co
); } // ── S2. Trusted by ─────────────────────────────────────────────────── function S02_TrustedBy() { // 15 clients in a 5-column × 3-row grid. Per-logo heights keep optical weight // balanced across wordmarks with different x-heights and visual density. const clients = [ { src: "discord-blue.png", h: 72 }, { src: "linktree-blue.png", h: 58 }, { src: "gofundme-blue.png", h: 68 }, { src: "twitch-blue.png", h: 72 }, { src: "rhoback-blue.png", h: 66 }, { src: "owner-blue.png", h: 68 }, { src: "cameo-blue.png", h: 70 }, { src: "fable-blue.png", h: 76 }, { src: "double-good-blue.png", h: 104 }, { src: "zero-blue.png", h: 76 }, { src: "binkybro-blue.png", h: 96 }, { src: "atmosfy-blue.png", h: 74 }, { src: "pepper-blue.png", h: 70 }, { src: "innerbalance-blue.png", h: 92 }, { src: "glorious-blue.png", h: 66 }, ]; return (
Trusted by

Brands you know.

{clients.map(l => (
))}
); } // ── S3. Platforms — certified partner stack ───────────────────────── function S03_Platforms() { // 13 platforms on a 5-column grid (2 trailing cells left blank for breathing room). // Cream SlideFrame background differentiates this from the Trusted-by wall on white. // Per-logo h: bumped iterable / customer.io / amplitude / triplewhale to balance. const platforms = [ { src: "klaviyo-blue.png", h: 76 }, { src: "braze-blue.png", h: 92 }, { src: "iterable-blue.png", h: 76 }, { src: "customerio-blue.png", h: 84 }, { src: "hubspot-blue.png", h: 76 }, { src: "salesforce-blue.png", h: 96 }, { src: "marketo-blue.png", h: 86 }, { src: "ajo-blue.png", h: 100 }, { src: "attentive-blue.png", h: 72 }, { src: "postscript-blue.png", h: 82 }, { src: "amplitude-blue.png", h: 88 }, { src: "triplewhale-blue.png", h: 84 }, { src: "stripo-blue.png", h: 86 }, ]; return (
Certified partners

Certified across
every major platform.

We recommend the right tools for your brand. And back it with data from programs we've built on every one.

{platforms.map(l => (
))}
); } // ── S4. The tension ────────────────────────────────────────────────── function S04_Tension() { return (
The problem

Growth doesn't live in
one channel.

Most brands hire five specialists who never talk. Paid optimizes for ROAS. Lifecycle optimizes for opens. The leak isn't in one place. It's in the handoffs.

); } // ── S5. Acquire. Convert. Retain. ──────────────────────────────────── function S05_Model() { const pillars = [ { k: "Acquire", d: "Paid media, SEO, and demand gen that fill your pipeline fast.", tactics: ["Paid social & search", "SEO & content", "Creator & affiliate", "Landing pages & CRO"], }, { k: "Convert", d: "CRM, onboarding, and product moments that turn signups into revenue.", tactics: ["Lifecycle email & SMS", "Onboarding flows", "In-product activation", "Experimentation & A/B"], }, { k: "Retain", d: "Flows, automation, and loyalty that keep customers coming back.", tactics: ["Win-back & reactivation", "Loyalty & referral", "Segmentation & personalization", "Churn & LTV modeling"], }, ]; return (
How we help brands grow

Acquire. Convert.
Retain.

{pillars.map((p, i) => (

{p.k}.

{`0${i+1}`}

{p.d}

    {p.tactics.map(t => (
  • {t}
    • ))}
))}
); } // ── S6. What we run — channels ─────────────────────────────────────── function S06_Channels() { const services = [ { n: "01", t: "Paid Media", d: "Performance campaigns built to scale profitably." }, { n: "02", t: "SEO & Organic", d: "Technical SEO, content, and links as one system." }, { n: "03", t: "CRM & Retention", d: "Email, SMS, push, in-product. One lifecycle engine." }, { n: "04", t: "Product Development", d: "Activation flows, referral systems, shipped in weeks." }, { n: "05", t: "Marketing Ops", d: "Deployment, QA, and workflow across every channel." }, { n: "06", t: "AI Growth", d: "AI-native workflows embedded in your growth stack." }, ]; return (
What we run

Six channels. One team.

{services.map(s => (
{s.n}

{s.t}

{s.d}

))}
); } // ── S7. Rhoback ────────────────────────────────────────────────────── function S07_Rhoback() { return (
Case study · Rhoback
Rhoback

CRM became their
growth engine.

We optimized CRO and data capture to extend reach through CRM — then turned 50+ A/B tests into a compounding lifecycle program.

300%
Sign-up rate lift
 ); } // ── S8. Discord ────────────────────────────────────────────────────── function S08_Discord() { return (
Case study · Discord
Discord

Campaign ops,
unblocked.

Every launch waited on someone else — engineering for lists, approvals across teams, deploy, analysis. We led platform migration and enablement: data planning, implementation, campaign management, and self-service reporting.

85%
Faster campaign deployment
10×
More campaigns shipped per year
 ); } // ── S9. Why BRCG exists ────────────────────────────────────────────── function S09_Why() { // Long-form essay-style argument for the agency model. Two-column layout: // big stand-first headline left, justified body copy right, divided by a rule. return (
The reason

Internal teams made sense once.
They don't anymore.

We built lifecycle programs inside companies. We watched them grow headcount before they grew revenue. By the time a hire was onboarded, the window had moved.

The right agency can match the output of a full internal team at a fraction of the cost — and cut scope when the work is done instead of carrying it on payroll.

That's the model. Real practitioners, certified across every major platform, solving client problems every week. Week one, we're working. As performance compounds, the cost structure improves. No bloat. No lock-in.

); } // ── S10. Who we are ────────────────────────────────────────────────── function S10_WhoWeAre() { // Two-up portrait composition. Square portraits sit in a navy plate so the // soft-edged source photos read intentional within the editorial system. const founders = [ { src: "kodie.png", name: "Kodie Critzer", role: "CEO" }, { src: "henry.png", name: "Henry Pollard", role: "COO" }, ]; return (
Who we are

Built by people who've done this
from the inside.

Between us, we've built and scaled CRM and growth programs at Twitch, Bandai Namco, Cameo, and others. We know what it looks like when those teams get too big, move too slow, and cost too much to justify.

Henry built the internal ops structure that makes us different in practice — tickets, roadmaps, prioritization, time to impact. The infrastructure a good internal team takes 12 months to build is already running on day one.

That's why we started BRCG.

{founders.map(f => (
{f.name}
{f.name}
{f.role}
))}
); } // ── S11. A partner, not a vendor ───────────────────────────────────── function S11_Partner() { const pillars = [ { t: "Scope that flexes", d: "One channel or the full funnel. We start where the pressure is and grow into what you need." }, { t: "An extension of your team", d: "Embedded in your stack, your tools, your Slack. The people on the call are the people doing the work." }, { t: "Built around your goals", d: "No playbook-in-a-drawer. Every engagement is scoped, measured, and compensated against the KPI that matters to you." }, ]; return (
How we partner

A custom solution,
built around your goals.

{pillars.map((p, i) => (
{`0${i+1}`}

{p.t}

{p.d}

))}
); } // ── S12. CTA ───────────────────────────────────────────────────────── function S12_CTA() { return (
BRCG
brcg.co

Let's talk about
your growth.

Book a call. We'll create a free audit, tell you what's working, what's not, and what we'd change first.

hello@brcg.co  ·  brcg.co
); } Object.assign(window, { S01_Cover, S02_TrustedBy, S03_Platforms, S04_Tension, S05_Model, S06_Channels, S07_Rhoback, S08_Discord, S09_Why, S10_WhoWeAre, S11_Partner, S12_CTA, });