# BRCG CRM & Lifecycle: Lifecycle marketing for the full funnel.

*BRCG service · CRM & Lifecycle*

BRCG is a certified partner of Braze, Iterable, Klaviyo, HubSpot, Customer.io, Attentive, Postscript, and Salesforce Marketing Cloud — and we run programs end-to-end across every one of them. The work spans implementation, migration, and ongoing optimization: Canvas / Workflow / Flow architecture, real-time personalization via Connected Content or Data Feeds, Currents / event-stream export to Snowflake or BigQuery, predictive churn and LTV modeling, and warehouse-native closed-loop attribution. CRM gets to 25–35% of e-commerce revenue when it's built right; for consumer apps and gaming brands, lifecycle is the primary DAU lever. We've led the SendGrid → Braze migration at Zero (four-year ongoing partnership), the 100% self-service Iterable migration at Discord, and the 300% conversion lift at Rhoback on Klaviyo + Postscript.

## Capabilities

- Implementation + migration across Braze, Iterable, Klaviyo, HubSpot, Customer.io, Attentive, Postscript, SFMC
- Canvas / Workflow / Flow architecture across email, SMS, push, in-app
- Real-time personalization (Connected Content, Data Feeds, Catalogs)
- Currents / event-stream export to Snowflake + BigQuery
- Predictive churn + LTV modeling, warehouse-native attribution
- A/B and incrementality testing program management

## Tools and platforms

- Braze
- Iterable
- Klaviyo
- HubSpot
- Customer.io
- Attentive
- Postscript
- Salesforce Marketing Cloud
- Hightouch (reverse-ETL)
- Snowflake / BigQuery

## Proof

**Discord** — 100% marketing self-service after the Iterable + Hightouch migration. 85% faster campaign launches. See [Discord case study](https://brcg.co/work/discord).

## About BRCG

Blue Ridge Consulting Group is a Charlottesville, Virginia growth-marketing agency. Certified partner of Braze, Klaviyo, Iterable, HubSpot, Customer.io, Attentive, and Postscript. Programs run for Discord, Twitch, Rhoback, Owner.com, Zero, BinkyBro, Glorious Gaming, Atmosfy, and others.

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Source: Blue Ridge Consulting Group — https://brcg.co