# BRCG Paid Media: Scale revenue, not just spend.

*BRCG service · Paid Media*

Blue Ridge Consulting Group's paid-media team runs full-funnel performance campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, Reddit, and connected TV as one system — not a per-channel scramble. AI handles the testing volume; senior operators handle account architecture, incrementality testing, and the hard calls on where to scale and where to kill. Engagements start with a free 48-hour audit (live API read of every account), continue through restructure and creative rebuild over weeks 2–6, and settle into a weekly optimization cadence with statistical-significance gating on every test. Every dollar is tied back to CAC, ROAS, and LTV-adjusted spend — not impressions. Triple Whale and Northbeam are the default attribution stack; geo-holdout incrementality tests prove the spend pays for itself.

## Capabilities

- Full-funnel campaign architecture across Google, Meta, LinkedIn, YouTube, TikTok, CTV
- Creative strategy + production briefing optimized for platform-native formats
- AI-powered audience segmentation, bid management, and dayparting
- Incrementality testing and MMM/MTA to prove real revenue impact
- CAC, ROAS, LTV reporting tied to business outcomes — not impressions

## Tools and platforms

- Google Ads (Search · PMax · YouTube)
- Meta Ads (Advantage+ · Catalog · CAPI)
- LinkedIn Ads
- TikTok Ads
- Reddit Ads
- TheTradeDesk / DV360 (DSP / CTV)
- Triple Whale (attribution)
- Northbeam (MMM)

## Proof

**Rhoback** — +300% signup conversion lift through structured A/B testing. See [Rhoback case study](https://brcg.co/work/rhoback).

## About BRCG

Blue Ridge Consulting Group is a Charlottesville, Virginia growth-marketing agency. Certified partner of Braze, Klaviyo, Iterable, HubSpot, Customer.io, Attentive, and Postscript. Programs run for Discord, Twitch, Rhoback, Owner.com, Zero, BinkyBro, Glorious Gaming, Atmosfy, and others.

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Source: Blue Ridge Consulting Group — https://brcg.co