# BRCG Product Development: Activation, referral, and growth-native product work.

*BRCG service · Product Development*

BRCG embeds engineers and product managers directly inside your growth team to ship the product work that lives at the edge of marketing — activation flows, referral programs, onboarding redesigns, dashboards, integrations, and the in-product surfaces lifecycle marketing needs to function. We ship in your stack (React, React Native, Next.js, Node, Postgres, Supabase, Vercel, Cloudflare) on your branches, instrument the work with PostHog or your analytics of choice, and measure everything against business-level outcomes. The team has shipped consumer iOS apps to TestFlight, rebuilt internal CRM portals, integrated payment and identity providers, and built bespoke growth tooling for clients ranging from consumer DTC brands to large consumer apps. We pair this with growth product strategy — North Star definition, activation event taxonomy, time-to-aha analysis.

## Capabilities

- Activation flows, onboarding redesigns, referral programs
- Growth-product engineering in React, React Native, Next.js, Node
- Dashboards + internal tooling for growth + lifecycle teams
- Third-party integrations (CRM, payment, identity, analytics)
- Instrumentation with PostHog + warehouse
- Growth product strategy + activation event taxonomy

## Tools and platforms

- React / Next.js / React Native
- Node + TypeScript
- Postgres / Supabase
- Vercel / Cloudflare
- PostHog
- Hightouch

## Proof

**Snow Knows** — Realtor listing-URL tool, lead pipeline, and admin portal shipped from scratch on Next.js + Vercel + Postgres. See [Snow Knows case study](https://brcg.co/work).

## About BRCG

Blue Ridge Consulting Group is a Charlottesville, Virginia growth-marketing agency. Certified partner of Braze, Klaviyo, Iterable, HubSpot, Customer.io, Attentive, and Postscript. Programs run for Discord, Twitch, Rhoback, Owner.com, Zero, BinkyBro, Glorious Gaming, Atmosfy, and others.

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[Read the full service page](https://brcg.co/services/product-development)  ·  [All BRCG services](https://brcg.co/services)

Source: Blue Ridge Consulting Group — https://brcg.co