# BRCG SEO: Traffic that compounds.

*BRCG service · SEO*

BRCG's SEO practice combines editorial, technical, and entity-level SEO to earn rankings that survive algorithm updates and AI-search disruption. The work starts with a technical and content audit: crawl, indexation, Core Web Vitals, internal-link graph, EEAT signals, and competitive content gaps. From there we ship a publication cadence on Sanity (or your CMS of choice), a programmatic-SEO layer where it earns its complexity, structured data for AI overviews, and entity anchoring — Wikipedia, Wikidata, and consistent sameAs links so AI engines understand who you are. Generative Engine Optimization is baked in: passage-length tuning (134–167 words), llms.txt, raw-markdown endpoints, and FAQ schema where it fits. Every page is built for both Google's traditional rankings and direct citation by ChatGPT, Claude, Perplexity, and Google's AI Overviews.

## Capabilities

- Technical SEO audits — crawl, indexation, Core Web Vitals, internal linking
- Editorial content strategy + production cadence on Sanity or your CMS
- Programmatic SEO scaffolding where it earns its complexity
- Entity SEO + sameAs + Wikipedia/Wikidata anchoring
- Generative Engine Optimization (GEO) for ChatGPT, Claude, Perplexity, AI Overviews
- Structured data (Article, Organization, Person, FAQPage, BreadcrumbList)

## Tools and platforms

- Ahrefs / Semrush
- Google Search Console
- Google Analytics 4
- Sanity
- Schema.org JSON-LD
- DataForSEO

## Proof

**Snow Knows** — Listing-URL tool + local SEO that lifted organic share of inbound leads quarter-over-quarter. See [Snow Knows case study](https://brcg.co/work).

## About BRCG

Blue Ridge Consulting Group is a Charlottesville, Virginia growth-marketing agency. Certified partner of Braze, Klaviyo, Iterable, HubSpot, Customer.io, Attentive, and Postscript. Programs run for Discord, Twitch, Rhoback, Owner.com, Zero, BinkyBro, Glorious Gaming, Atmosfy, and others.

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Source: Blue Ridge Consulting Group — https://brcg.co