# BRCG Case Studies — Index

Selected results from Blue Ridge Consulting Group, a Charlottesville, Virginia growth-marketing agency. Lifecycle, paid media, CRM migrations, and AI-native growth work for Discord, Twitch, Rhoback, Owner.com, Zero, BinkyBro, Glorious Gaming, Inner Balance, and Atmosfy.

Source: https://brcg.co · 9 case studies

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## Rhoback: +300% signup conversion.

*CRM & Lifecycle*

> Ran 50+ A/B tests on forms, offers, and timing. Lifted signup conversion from 1% to 4% and grew revenue 24% YoY.

**Headline result:** 300% — signup conversion lift

Metrics:
- 300% — Signup conversion lift
- +24% — YoY revenue growth
- 50+ — A/B tests conducted
- #1 — Email became top channel

- HTML: https://brcg.co/work/rhoback
- Markdown: https://brcg.co/work/rhoback.md

## Discord: 100% marketing self-service.

*CRM & Retention*

> Migrated from legacy CRM to Iterable with Hightouch CDP. Eliminated engineering dependencies and cut campaign launch time 85%.

**Headline result:** 100% — marketing self-service

Metrics:
- 100% — Self-service achieved
- +85% — Faster launches
- 40+ — Engagement increase
- 0 — Engineering dependencies

- HTML: https://brcg.co/work/discord
- Markdown: https://brcg.co/work/discord.md

## Twitch: 63% open rate, Year in Review.

*CRM & Personalization*

> Created a personalized Year in Review that drove 1.8M+ social shares and 27% higher session frequency.

**Headline result:** 63% — email open rate

Metrics:
- 63% — Email open rate
- +27% — Session frequency
- 1.8M+ — Social shares
- +18% — User retention

- HTML: https://brcg.co/work/twitch
- Markdown: https://brcg.co/work/twitch.md

## Zero: Four years. One CRM team.

*CRM & Retention*

> Led the SendGrid → Braze migration. Four years later, still running Zero's full lifecycle program — campaign ops, experimentation, rebrands, integrations — and scaling Braze into a primary DAU lever.

**Headline result:** 4yrs — of end-to-end Braze ownership

Metrics:
- 4 yrs — Ongoing CRM partnership
- SG → Braze — Migration led + managed
- End-to-end — Braze ownership
- DAU — Driven through lifecycle

- HTML: https://brcg.co/work/zero
- Markdown: https://brcg.co/work/zero.md

## Inner Balance: CRM from <1% to 40% of revenue.

*CRM & Lifecycle*

> Rebuilt CRM in Klaviyo. Restored deliverability, built 50+ quiz-powered flows, turned email into a 40% revenue driver.

**Headline result:** 40% — revenue from CRM

Metrics:
- 40% — Revenue from CRM
- 50+ — Automated flows
- 300% — Engagement boost
- 5K+ — Subscribers added

- HTML: https://brcg.co/work/inner-balance
- Markdown: https://brcg.co/work/inner-balance.md

## BinkyBro: +23% YoY email revenue.

*Email & SMS*

> Full-service email and SMS. Redesigned flows, migrated to Postscript, grew flow conversions 75% with $1.6M in SMS revenue.

**Headline result:** +23.2% — YoY email revenue

Metrics:
- +23.2% — YoY email revenue
- $1.6M — SMS revenue
- +75% — Flow conversions
- 121K+ — SMS subscribers

- HTML: https://brcg.co/work/binkybro
- Markdown: https://brcg.co/work/binkybro.md

## Owner.com: 6× demo bookings.

*Product Development*

> Built a three-layer personalization engine generating hyper-personalized email images at scale without HubSpot API access.

**Headline result:** 6× — demo bookings

Metrics:
- 6× — Demo bookings increase
- 3 — Rendering layers
- <2s — Image render time
- 0 — HubSpot API calls

- HTML: https://brcg.co/work/owner-com
- Markdown: https://brcg.co/work/owner-com.md

## Glorious: CRM attribution: 13% → 30%.

*Campaign Operations*

> Ran lifecycle operations end to end and built multi-touch attribution. Found millions in revenue that wasn't being measured.

**Headline result:** 130% — CRM attribution growth

Metrics:
- 130% — CRM attribution growth
- +200% — Revenue impact
- +285% — Attribution accuracy
- +67% — Campaign velocity

- HTML: https://brcg.co/work/glorious
- Markdown: https://brcg.co/work/glorious.md

## Atmosfy: Personalized images for 128K+ restaurants.

*Product Development*

> Connected to Atmosfy's API to auto-generate personalized marketing images for email, social, and print at scale.

**Headline result:** 128K+ — restaurants covered

Metrics:
- 128K+ — Restaurants covered
- 0 — Manual image work
- 3 — Channels served
- <2s — Render time

- HTML: https://brcg.co/work/atmosfy
- Markdown: https://brcg.co/work/atmosfy.md

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Source: Blue Ridge Consulting Group — https://brcg.co