# Glorious Case Study: CRM attribution: 13% → 30%.

*BRCG case study · Campaign Operations*

> Ran lifecycle operations end to end and built multi-touch attribution. Found millions in revenue that wasn't being measured.

## Headline result

**130%** — CRM attribution growth

## Full metrics

- **130%** — CRM attribution growth
- **+200%** — Revenue impact
- **+285%** — Attribution accuracy
- **+67%** — Campaign velocity

## About BRCG

Blue Ridge Consulting Group is a Charlottesville, Virginia growth-marketing agency. Certified partner of Braze, Klaviyo, Iterable, HubSpot, Customer.io, Attentive, and Postscript. Programs run for Discord, Twitch, Rhoback, Owner.com, Zero, BinkyBro, Glorious Gaming, Atmosfy, and others.

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[Read the full case study](https://brcg.co/work/glorious)  ·  [All BRCG case studies](https://brcg.co/work)

Source: Blue Ridge Consulting Group — https://brcg.co