# Inner Balance Case Study: CRM from <1% to 40% of revenue.

*BRCG case study · CRM & Lifecycle*

> Rebuilt CRM in Klaviyo. Restored deliverability, built 50+ quiz-powered flows, turned email into a 40% revenue driver.

## Headline result

**40%** — revenue from CRM

## Full metrics

- **40%** — Revenue from CRM
- **50+** — Automated flows
- **300%** — Engagement boost
- **5K+** — Subscribers added

## About BRCG

Blue Ridge Consulting Group is a Charlottesville, Virginia growth-marketing agency. Certified partner of Braze, Klaviyo, Iterable, HubSpot, Customer.io, Attentive, and Postscript. Programs run for Discord, Twitch, Rhoback, Owner.com, Zero, BinkyBro, Glorious Gaming, Atmosfy, and others.

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[Read the full case study](https://brcg.co/work/inner-balance)  ·  [All BRCG case studies](https://brcg.co/work)

Source: Blue Ridge Consulting Group — https://brcg.co