# Twitch Case Study: 63% open rate, Year in Review.

*BRCG case study · CRM & Personalization*

> Created a personalized Year in Review that drove 1.8M+ social shares and 27% higher session frequency.

## Headline result

**63%** — email open rate

## Full metrics

- **63%** — Email open rate
- **+27%** — Session frequency
- **1.8M+** — Social shares
- **+18%** — User retention

## About BRCG

Blue Ridge Consulting Group is a Charlottesville, Virginia growth-marketing agency. Certified partner of Braze, Klaviyo, Iterable, HubSpot, Customer.io, Attentive, and Postscript. Programs run for Discord, Twitch, Rhoback, Owner.com, Zero, BinkyBro, Glorious Gaming, Atmosfy, and others.

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[Read the full case study](https://brcg.co/work/twitch)  ·  [All BRCG case studies](https://brcg.co/work)

Source: Blue Ridge Consulting Group — https://brcg.co