# Zero Case Study: Four years. One CRM team.

*BRCG case study · CRM & Retention*

> Led the SendGrid → Braze migration. Four years later, still running Zero's full lifecycle program — campaign ops, experimentation, rebrands, integrations — and scaling Braze into a primary DAU lever.

## Headline result

**4yrs** — of end-to-end Braze ownership

## Full metrics

- **4 yrs** — Ongoing CRM partnership
- **SG → Braze** — Migration led + managed
- **End-to-end** — Braze ownership
- **DAU** — Driven through lifecycle

## About BRCG

Blue Ridge Consulting Group is a Charlottesville, Virginia growth-marketing agency. Certified partner of Braze, Klaviyo, Iterable, HubSpot, Customer.io, Attentive, and Postscript. Programs run for Discord, Twitch, Rhoback, Owner.com, Zero, BinkyBro, Glorious Gaming, Atmosfy, and others.

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Source: Blue Ridge Consulting Group — https://brcg.co