Implementation
Canvas Flow architecture.
Multi-step orchestration across email, push, in-app, SMS, and webhook channels. Branching on real-time behavioral and predictive signals.
Certified Braze partnerBraze partner agency
Migrate to Braze without losing a subscriber.
BRCG is a certified Braze partner agency. We architect Canvas Flows, wire Connected Content, and ship Currents into your warehouse — for consumer apps, gaming brands, and DTC programs scaling past 1M users.
- Parallel-write migration from Mailchimp, Iterable, SFMC, or Customer.io — zero subscriber-data loss.
- Canvas Flow + Connected Content + Catalogs, wired to your event taxonomy.
- Currents export into Snowflake or BigQuery for closed-loop attribution.
Lifecycle programs running for
4 yrs
End-to-end Braze ownership
SendGrid → Braze migration. Ongoing program.
“Four years, one CRM team. BRCG led the SendGrid-to-Braze migration end-to-end and has run the lifecycle program ever since — campaign ops, experimentation, rebrands, and integrations, all owned in-house at BRCG.”
Read the case study+85%
Faster campaign launches
Self-serve Canvas + Workflow templates. Engineering off the critical path.
8–14 wk
Parallel-write migration window
Zero subscriber-data loss. Verification window before cutover.
What we ship
Six capabilities. One Braze program.
Personalization
Connected Content + Catalogs.
Render-time API fetches for live inventory, recommendations, and account state. Catalogs configured per product taxonomy with daily refresh.
Data
Currents → Snowflake / BigQuery.
Streaming export of every Braze event into your warehouse. Closed-loop attribution at the model level, not just the platform dashboard.
AI
Sage AI + Decisioning Studio.
Native subject-line testing, send-time optimization, and the Decisioning Studio personalization layer wired into your Canvases.
Migration
Parallel-write platform migration.
Mailchimp, Iterable, SFMC, or Customer.io → Braze. Event taxonomy mapped, templates rebuilt in Liquid, history preserved.
Mobile
SDK + push instrumentation.
iOS, Android, React Native, Flutter — instrumented for behavioral events, push permissions, and in-app messaging.
How the engagement runs
Audit. Build. Migrate. Optimize.
01 · Week 1-2
Implementation audit
SDK install review, event taxonomy review, Canvas architecture review. Gap list sized by revenue impact, not opinion.
02 · Week 3-6
Canvas + Connected Content build
Welcome, post-purchase, win-back, loyalty Canvases. Connected Content endpoints for live personalization.
03 · Week 6-10
Currents + warehouse
Currents export into Snowflake or BigQuery. dbt model on top. Closed-loop reporting wired into the dashboard you keep.
04 · Month 3+
Optimization
Sage AI subject lines, send-time, Decisioning Studio personalization. Weekly readouts; quarterly business reviews.
FAQ
Common questions on Braze migrations.
Is BRCG a certified Braze partner?
Yes. BRCG is a certified Braze partner agency. We have shipped Braze implementations and migrations for consumer apps, gaming, fintech, and consumer brands across SMB through enterprise scale.
How long does a Braze migration take?
A parallel-write migration from Mailchimp, Iterable, SFMC, or Customer.io to Braze typically runs 8 to 14 weeks end-to-end: 1–2 weeks for SDK + data taxonomy, 4–8 weeks for parallel-write data integrity + template rebuild in Liquid, and 2–4 weeks for Currents export and closed-loop reporting.
Will we lose subscribers or engagement history during the migration?
No. The parallel-write pattern keeps both platforms in sync until the cutover; subscriber state, engagement history, and behavioral events all preserved. We never do a hard switch — every migration goes through a verification window where both platforms write the same data.
What size brands work best on Braze?
Braze is the right platform for mid-to-enterprise consumer apps and gaming brands with 1M+ MAU, real-time behavioral signals, and engineering capacity to maintain SDK instrumentation. Smaller DTC brands are usually better served on Klaviyo.
What's included in the free audit?
A live read of your current Canvas architecture, event taxonomy, Connected Content usage, and Currents wiring. Sized gap list with revenue impact per gap. Delivered as a written report plus a 60-minute working session. No deck, no pitch.
A free read on your Braze program. One week.
Send your stack, get a sized gap list back. If there's a fit, we ship from there. If there isn't, you keep the audit.
Get your free Braze audit