BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.
Discord
Director of CRM
Trusted by
How We Work
We show up like a team member, not a vendor.
Whether you need support on a single channel or your full marketing team, we work as an extension of your brand.
01
Flexible by design.
One channel or the full funnel — we scope to where you actually are, not where a package says you should be.
02
Inside your world, not outside it.
We’re in your Slack, your stack, your tools. The kind of partner that already knows the answer before you ask the question.
03
Built for how marketing works now.
AI has changed creative, testing, and attribution for good. We’ve rebuilt around it so your campaigns move faster, perform smarter, and compound over time.
Featured work
Content that converts.
Real campaigns, in-market right now — for the brands above.
Your portal
Your program, lit up.
Every BRCG engagement ships with a portal we built — every campaign, every flow, every dollar attributed, every roadmap milestone in one place. Same data we're working from. Same dashboards we read on Monday. Yours to log into.
BRCG · Portal/Acme Co · Lifecycle Program
DS
Data · SchemaData spec
LiveEvents
NameTypeSourceStatusDescription
order_placedEventShopifyLiveFires on order completion. Includes line items, totals, tax, shipping.
cart_abandonedEventShopifyLiveCart inactive > 4hr with items present. Fires once per cart.
browse_abandonedEventSite pixelRolling outPDP viewed > 30s, no add-to-cart. Sampled at 30%.
subscribedEventKlaviyoLiveOpt-in via popup, checkout, footer, or quiz.
unsubscribedEventKlaviyoLiveSingle-click unsub or list preference change.
profile_updatedEventSiteLiveAccount profile fields edited.
Attributes
NameTypeSourceStatusDescription
emailstringKlaviyoLivePrimary identity. Trimmed and lowercased on write.
first_order_datedatetimeShopifyLiveSet on first paid order. Immutable.
last_order_datedatetimeShopifyLiveUpdated on every paid order.
predicted_ltvnumberSnowflakeRolling outModel output, refreshed weekly.
engagement_scorenumberKlaviyoRolling out0–100, 30-day rolling. Includes opens, clicks, site visits.
loyalty_tierenumMailchimpLegacyMigrating to native Klaviyo profile field this sprint.
replenishment_datedatetimeSnowflakePlannedPer-SKU reorder prediction. Q2 build.
Segments
NameSizeSourceStatusDescription
active_buyers120KKlaviyoLivePurchased ≥1 in trailing 90 days. Refreshed nightly.
vip_30d8.4KKlaviyoLive≥2 orders OR ≥$200 spend in 30 days.
lapsed_60_to_9042KKlaviyoLiveLast purchase 60–90 days ago. Drives win-back · soft touch.
lapsed_90_to_18087KKlaviyoRolling outLast purchase 90–180 days. Drives 20% off win-back.
engaged_no_purchase31KKlaviyoLiveOpened/clicked in 30d, never purchased. Drives nurture.
Scroll to reveal each view · click any step to jump · the same portal ships with every engagement·Want one of these for your team? Book a call →
What we do.
Certified partners
Our Work
Our work.
Real programs. Real numbers.
See all workServices
From the people we work with.
Discord
The testing framework BRCG built changed how we think about email. Every element gets tested, every result gets documented. Our signup conversion tripled and email became our top revenue channel.
Rhoback
VP of Marketing
We had rich quiz data sitting unused. BRCG turned it into 50+ personalized flows and took email from barely contributing to 40% of our revenue.
Inner Balance
Head of Growth
The Growth Brief
The work, monthly.
Field reports from the programs we run for Discord, Twitch, Rhoback, Owner, and Zero. Tactics that worked, things we’d undo, and the numbers we’re actually moving. Once a month, on the first.
Let's talk about your growth.
Book a call and we'll create a free audit to tell you what's working, what's not, and what we'd change first.
Book a growth call