Belk
0transactional templates · SFMC → Braze
Complete transactional template migration off Salesforce Marketing Cloud onto Braze. Parallel-write data integrity, every taxonomy mapped, zero send disruption.
Certified Braze partner agency
The platform for consumer products that can't afford to be slow.
The Braze partner agency teams hand the keys to — for takeovers, migrations, and ongoing campaign ops.
Real-time behavioral automation. Cross-channel orchestration. AI that actually ships work. We've built production Braze programs for consumer apps, marketplaces, and media brands — and we know exactly where it earns its price tag.
Certified Braze partner agency
Braze is built on streaming data — every profile updates in real time, every segment rebuilds on signal, every journey fires the moment behavior changes. Best for consumer apps and mobile-first products; brands running email, push, SMS, and in-app from one layer; $20M+ revenue with engineering support; products where behavioral triggers beat broadcast.
What a Braze partner agency actually does
Braze capabilities.
Production-grade Braze work, not theoretical knowledge. Each line below maps to programs we've shipped — across the platform's actual surface area, not the marketing site's.
Journey architecture
Journey Architecture (Canvas).
Canvas architecture for triggered, behavioral, and lifecycle journeys — event taxonomy, entry logic, and orchestration built so the program keeps holding up as your data changes.
BrazeAI
BrazeAI™ Activation.
Decisioning Studio, Intelligent Timing, and BrazeAI Agents put to work — AI that actually ships work into the program, not features sitting idle in the platform menu.
Cross-channel
Cross-Channel Orchestration.
Email, push, in-app, SMS/RCS, and WhatsApp orchestrated from one layer. Every channel actually shipping and contributing — coordinated cadence, not two tools shouting at the same user.
Data + integrations
Data Platform + Integrations.
Snowflake, BigQuery, and Databricks wired in. CDI, Segment, and Rudderstack for identity resolution and reverse-ETL — traits and segments that earn their cost.
Personalization
Segmentation + Personalization.
Liquid, Connected Content API, and predictive cohorts. Server-side personalization that earns its render — live inventory, account state, and recommendations pulled in at message-time.
Deliverability
Deliverability + Infrastructure.
IP warming, domain setup, and migrations. Set up new sending infra or rehab a damaged reputation so sends land where they're supposed to.
Migrations
From any tool.
SFMC, Iterable, Mailchimp, Klaviyo, Customer.io, Marketo, HubSpot, Responsys, in-house. Parallel-write data integrity, event taxonomy mapped, templates rebuilt in Liquid. Recent: 115 transactional templates SFMC → Braze for Belk.
Braze vs Klaviyo
When Braze is the right call.
Use Braze when a mobile app, push, and in-app are core, you're $20M+ with engineering support, you're running multiple channels, and there's a warehouse or CDP in the stack. Use Klaviyo when you're email-first DTC, Shopify-native, sub-$20M, with a small self-serve team.
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Audit + plan.
Full Braze instance review or net-new implementation plan. Event taxonomy, Canvas architecture, deliverability, template pipeline. Gap list sized by revenue.
Build + ship.
Canvas builds, Connected Content endpoints, Content Cards rollout, template systems, content blocks. Channels launched in order of impact.
Data + Catalog.
CDP integrations, identity resolution, Catalogs configured, Currents export wired to your warehouse. Reporting built on real numbers.
Operate.
Ongoing campaign ops, experimentation, optimization. We run your Braze week over week — not a project handoff, an operating partner.
Recent Braze work
It works on Braze.
Sniffspot
FullMailchimp → Braze + lifecycle expansion
Migrated off Mailchimp onto Braze and built the full lifecycle program from scratch. Own the entire CRM stack end-to-end — onboarding, retention, win-back, transactional, the works.
GoFundMe
LiveGraphQL → Connected Content
Wired GoFundMe's GraphQL API into Braze Connected Content. Rich personalized experiences — campaign state, fundraiser data, recommendations — render at message-time across the lifecycle program.
FAQ
Questions we hear.
Quick answers to what Braze admins ask us before a kickoff. Want to dig in on something specific — book a call and we'll walk through your account.
Can you take over our existing Braze instance?
Yes — most of our Braze work is takeover or co-ownership, not greenfield. We run a full instance audit in the first two weeks (Canvas review, deliverability, segmentation, event taxonomy, template hygiene), hand you a gap list sized by revenue, and start operating immediately. No discovery purgatory.
How fast can you turn around a new Canvas?
A standard transactional or lifecycle Canvas — copy, design, Liquid build, QA, deliverability check — typically ships in 5–10 business days. Complex multi-channel Canvases with Connected Content and Catalog dependencies take 2–3 weeks. We work to your roadmap cadence, not ours.
Do you do deliverability and IP warming?
Yes. We set up new dedicated IPs, run warming schedules, monitor Postmaster Tools + SNDS, triage complaint rates, and rehab damaged sender reputations. Deliverability isn't a separate engagement — it's part of running the instance.
We're migrating off another platform. Can you handle it?
Yes — we've migrated off SFMC, Iterable, Mailchimp, Klaviyo, Customer.io, Marketo, HubSpot, Responsys, and in-house systems. Parallel-write data integrity, event taxonomy mapped, templates rebuilt in Liquid, deliverability preserved. Recent work: 115 transactional templates from SFMC to Braze for Belk; full Mailchimp → Braze migration + lifecycle build for Sniffspot; SendGrid → Braze for Zero.
Do you build templates and content blocks in-house, or just strategy?
All in-house. Design, Liquid build, content blocks, Catalog configuration, Connected Content endpoints, QA. Most agencies stop at strategy and hand you back to your team to ship. We ship the sends.
In their words
What the teams say.
BRCG led our SendGrid → Braze migration four years ago and they've been our CRM team ever since — campaign ops, experimentation, rebrands, integration planning. Braze is now a real DAU lever for the product, not just transactional email.
Marketing leadership
Zero
Zero
Not sure if Braze is right for you?
Book a call. We'll tell you honestly — and back it with data from programs we've built on every platform we partner with.
Book a call