Belk
0transactional templates · SFMC → Braze
Complete transactional template migration off Salesforce Marketing Cloud onto Braze. Parallel-write data integrity, every taxonomy mapped, zero send disruption.
Certified Braze partner agency
Dozens of Braze accounts managed.
The Braze partner agency teams hand the keys to — for takeovers, migrations, and ongoing campaign ops.
We run Braze for consumer apps, fintech, DTC, gaming, healthcare, B2B — every industry, every size. Takeovers, net-new implementations, migrations off any tool. Canvas architecture, Connected Content, Content Cards, Catalogs, deliverability, and the unglamorous template pipeline that actually ships sends. We've seen it all.
What a Braze partner agency actually does
Braze capabilities.
Production-grade Braze work, not theoretical knowledge. Each line below maps to programs we've shipped — across the platform's actual surface area, not the marketing site's.
Audit + takeover
Pick up where your last admin left off.
Full instance audit — Canvas review, deliverability check, IP warming, segmentation hygiene, event taxonomy. Gap list sized by revenue, then we run it.
Data + CDP
Data planning + CDP integrations.
Event taxonomy, identity resolution, Segment / mParticle / Rudderstack / Hightouch wired in. Warehouse → Braze reverse-ETL for traits and segments that earn their cost.
Channels
Launch the channels you're already paying for.
Push, in-app, SMS, Content Cards, embedded messaging, webhooks. Get every channel actually shipping and contributing — not just sitting in the platform menu.
Connected Content
Server-side personalization that earns its render.
Live inventory, account state, recommendations, real-time pricing pulled in at render time. Replaces the separate decisioning tool you were about to buy.
Content Cards
The channel everyone underuses.
Design + behavioral triggers + analytics for the in-app surface most teams ignore. Built-in retention lever once you actually invest in the design system.
Catalog enablement
Catalogs configured to actually drive sends.
Taxonomy, daily refresh, recommendation surfaces, dynamic content blocks. The Catalog work that makes Connected Content worth the engineering hours.
Template systems
Template + content-block build systems.
Full design and dev pipeline. Reusable content blocks, Liquid component library, design tokens. Build it once, every Canvas uses it.
Migrations
From any tool.
SFMC, Iterable, Mailchimp, Klaviyo, Customer.io, Marketo, HubSpot, Responsys, in-house. Parallel-write data integrity, event taxonomy mapped, templates rebuilt in Liquid. Recent: 115 transactional templates SFMC → Braze for Belk.
Deliverability
Inbox placement, IP warming, sender reputation.
Set up new sending infra or rehab a damaged reputation. Postmaster + SNDS monitoring, list hygiene rules, complaint-rate triage. Sends land where they're supposed to.
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Audit + plan.
Full Braze instance review or net-new implementation plan. Event taxonomy, Canvas architecture, deliverability, template pipeline. Gap list sized by revenue.
Build + ship.
Canvas builds, Connected Content endpoints, Content Cards rollout, template systems, content blocks. Channels launched in order of impact.
Data + Catalog.
CDP integrations, identity resolution, Catalogs configured, Currents export wired to your warehouse. Reporting built on real numbers.
Operate.
Ongoing campaign ops, experimentation, optimization. We run your Braze week over week — not a project handoff, an operating partner.
Recent Braze work
It works on Braze.
Sniffspot
FullMailchimp → Braze + lifecycle expansion
Migrated off Mailchimp onto Braze and built the full lifecycle program from scratch. Own the entire CRM stack end-to-end — onboarding, retention, win-back, transactional, the works.
GoFundMe
LiveGraphQL → Connected Content
Wired GoFundMe's GraphQL API into Braze Connected Content. Rich personalized experiences — campaign state, fundraiser data, recommendations — render at message-time across the lifecycle program.
FAQ
Questions we hear.
Quick answers to what Braze admins ask us before a kickoff. Want to dig in on something specific — book a call and we'll walk through your account.
Can you take over our existing Braze instance?
Yes — most of our Braze work is takeover or co-ownership, not greenfield. We run a full instance audit in the first two weeks (Canvas review, deliverability, segmentation, event taxonomy, template hygiene), hand you a gap list sized by revenue, and start operating immediately. No discovery purgatory.
How fast can you turn around a new Canvas?
A standard transactional or lifecycle Canvas — copy, design, Liquid build, QA, deliverability check — typically ships in 5–10 business days. Complex multi-channel Canvases with Connected Content and Catalog dependencies take 2–3 weeks. We work to your roadmap cadence, not ours.
Do you do deliverability and IP warming?
Yes. We set up new dedicated IPs, run warming schedules, monitor Postmaster Tools + SNDS, triage complaint rates, and rehab damaged sender reputations. Deliverability isn't a separate engagement — it's part of running the instance.
We're migrating off another platform. Can you handle it?
Yes — we've migrated off SFMC, Iterable, Mailchimp, Klaviyo, Customer.io, Marketo, HubSpot, Responsys, and in-house systems. Parallel-write data integrity, event taxonomy mapped, templates rebuilt in Liquid, deliverability preserved. Recent work: 115 transactional templates from SFMC to Braze for Belk; full Mailchimp → Braze migration + lifecycle build for Sniffspot; SendGrid → Braze for Zero.
Do you build templates and content blocks in-house, or just strategy?
All in-house. Design, Liquid build, content blocks, Catalog configuration, Connected Content endpoints, QA. Most agencies stop at strategy and hand you back to your team to ship. We ship the sends.
In their words
What the teams say.
BRCG led our SendGrid → Braze migration four years ago and they've been our CRM team ever since — campaign ops, experimentation, rebrands, integration planning. Braze is now a real DAU lever for the product, not just transactional email.
Marketing leadership
Zero
Zero
Not sure if Braze is right for you?
Book a call. We'll tell you honestly — and back it with data from programs we've built on every platform we partner with.
Book a call