Partner · CRM & Messaging
Lifecycle programs powered by Braze.
BRCG is a certified Braze partner agency. We architect and deploy Braze programs for consumer apps, gaming, fintech, and mid-market e-commerce — Canvas Flow orchestration, Connected Content for real-time personalization, and Currents into your warehouse for closed-loop attribution.
Certified Braze partner agency
Mid-to-enterprise consumer apps and gaming brands with 1M+ users and real-time behavioral signals.
What we ship on Braze
Capabilities.
Production-grade Braze work, not theoretical knowledge. Each line below maps to programs we've shipped — across the platform's actual surface area, not the marketing site's.
Implementation
Canvas Flow architecture.
Multi-step orchestration across email, push, in-app, SMS, and webhook channels. Branching on real-time behavioral and predictive signals.
Personalization
Connected Content + Catalogs.
Render-time API fetches for live inventory, recommendations, and account state. Catalogs configured per product taxonomy with daily refresh.
Data
Currents → Snowflake.
Streaming export of every Braze event into your warehouse. Closed-loop attribution at the model level, not just the platform dashboard.
AI
Sage AI + BrazeAI Operator.
Native subject-line testing, send-time optimization, and the Decisioning Studio personalization layer wired into your Canvases.
Migration
Mailchimp / Iterable / SFMC → Braze.
Parallel-write migration patterns. Event taxonomy mapped. Templates re-built in Liquid. Zero subscriber-data loss.
Mobile
SDK implementation + push.
iOS, Android, React Native, Flutter — instrumented for behavioral events, push permissions, and in-app messaging.
Braze · in production
Fluent in Braze.
Braze's proprietary surface area, defined — the primitives we ship in every day, not vocabulary we picked up reading the docs once.
Canvas
Multi-step journey orchestration (vs. linear sequences)
Connected Content
Server-side template fetch — pulls live data into messages at render time
Catalogs
Embedded data tables for product recommendations and dynamic content
Content Blocks
Reusable template snippets across campaigns
Currents
Streaming event export to data warehouse (Snowflake, BigQuery, Redshift)
Liquid
Templating language for personalization tokens and conditional logic
Sage AI
Native AI for content generation + send-time optimization
Decisioning Studio
Native real-time personalization decisioning layer (OfferFit acquisition, 2025)
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Week 1-2
Implementation audit.
SDK install review, event taxonomy review, Canvas architecture review. Gap list sized by revenue.
Week 3-6
Canvas + Connected Content build.
Welcome, post-purchase, win-back, loyalty Canvases. Connected Content endpoints for personalization.
Week 6-10
Currents + warehouse.
Currents export into Snowflake / BigQuery. dbt model on top. Closed-loop reporting.
Month 3+
Optimization.
Sage AI subject lines, send-time, Decisioning Studio personalization. Weekly readouts.
Proof
It works on Braze.
FAQ
Questions we hear.
Is BRCG a certified Braze partner?
Yes. BRCG is a certified Braze partner agency. We have shipped Braze implementations and migrations for consumer apps, gaming, fintech, and consumer brands across SMB through enterprise scale.
How long does a Braze implementation take?
A greenfield Braze implementation typically takes 8–12 weeks end-to-end: 1–2 weeks for SDK + data taxonomy, 3–6 weeks for Canvas builds, 2–4 weeks for Currents export and reporting wired up. A migration from Mailchimp, Iterable, or SFMC adds 4–6 weeks for parallel-write data integrity.
Can BRCG migrate us from another platform to Braze?
Yes. BRCG runs parallel-write migrations from Mailchimp, Iterable, Salesforce Marketing Cloud, Customer.io, and HubSpot to Braze with zero subscriber-data loss. Event taxonomy is mapped, templates rebuilt in Liquid, and historical engagement preserved.
What size brands work best on Braze?
Braze is the right platform for mid-to-enterprise consumer apps and gaming brands with 1M+ MAU, real-time behavioral signals, and engineering capacity to maintain SDK instrumentation. Smaller DTC brands are usually better served by Klaviyo.
Does BRCG implement Sage AI and Decisioning Studio?
Yes. BRCG implements Braze's native AI surfaces — Sage AI for content and send-time, BrazeAI Operator, and the Decisioning Studio personalization layer from the OfferFit acquisition. We tune them, measure incrementality, and pair them with first-party warehouse signals where it earns its complexity.
In their words
What the teams say.
BRCG led our SendGrid → Braze migration four years ago and they've been our CRM team ever since — campaign ops, experimentation, rebrands, integration planning. Braze is now a real DAU lever for the product, not just transactional email.
Marketing leadership
Zero
Zero
Not sure if Braze is right for you?
Book a call. We'll tell you honestly — and back it with data from programs we've built on every platform we partner with.
Book a call