Service · SEO & Organic

Traffic that compounds.

Technical SEO, content, link acquisition, and AI-search optimization run as one compounding system — built to grow over time, not chase weekly rank fluctuations.

Programs we run · Named, numeric

Three numbers from current accounts.

Inner Balance

<1% → 40%

CRM-attributed revenue · 50 quiz-powered flows in Klaviyo

See the work

Rhoback

+300%

signup conversion · 50+ A/B tests in 90 days

See the work

Zero

4 yrs

embedded CRM team · SendGrid → Braze → DAU lever

See the work

Who this is for

Find yourself on this list.

BRCG works across industries. The team has shipped CRM, paid, SEO, and product work for DTC, gaming, fintech, social, marketplace, and nonprofit. What matters is the situation. If one of these reads like the room you're sitting in, the work below is built for you.

What we run on

The stack.

Certified, fluent, and shipping production work on every tool below. No theoretical knowledge — only platforms we've built programs on.

Ahrefs

Screaming Frog

DataForSEO

Live SERP + keyword data

What you receive

Things that ship.

Concrete outputs, not slide decks. Each one shows up in your stack and your inbox — never as a PDF.

Week 1

Technical audit.

Crawl, indexation, Core Web Vitals, schema, internal linking. Prioritized remediation backlog sized by traffic impact.

Week 2-3

Content architecture.

Topic clusters mapped to commercial intent. Editorial calendar with target queries, drafted brief by brief.

Ongoing

Content engine.

AI-assisted drafts, human-edited, schema-marked-up. 4-8 pieces per month depending on velocity.

Ongoing

Link acquisition.

Digital PR, broken-link reclaim, partnership outreach. Quality over volume.

The live operating surface

What the SEO program looks like, every day.

Scroll the dashboard. The frame stays in view while the surface cycles through every operating view BRCG ships against — synthetic numbers, real shape.

BRCG Ops · SEO·Organic snapshotLIVE

Performance · Organic snapshot

Organic sessions

+147%

trailing 90d

Ranked terms

2.4K

412 in top-10

AI citations

38

trailing 30d

Indexable coverage

95%

of intended pages

Organic sessions · trailing 12 months

J
F
M
A
M
J
J
A
S
O
N
D

Performance · Top movers · trailing 30 days

Moved into top-10

+38

net new

Held top-3

84

of 91 targets

Slipped

12

triage in progress

Featured snippets

47

+12 trailing 30d

Biggest rank changes · trailing 30 days

  • ↑1

    best [category] for [use case]

    from #14 → #2

    +12
  • ↑2

    [brand] vs [competitor]

    from #9 → #1

    +8
  • ↑3

    [category] near me

    from #18 → #6

    +12
  • ↑4

    [product] reviews 2026

    from #11 → #3

    +8
  • ↓1

    buy [product] online

    from #4 → #9

    -5

Production · Content engine status

In flight

8

across 3 clusters

Shipped this month

6

on cadence

Avg word count

1,840

human-edited

Schema coverage

100%

of shipped pieces

Piece

Cluster

Status

Owner

Buyer guide · [category]

Commercial intent

Live

shipped Dec 4

[brand] vs [competitor]

Comparison

Live

shipped Dec 2

How [product] works

Top of funnel

Editing

human review wk

[category] mistakes

Authority

Drafting

AI draft wk 1

Pricing guide · [category]

Commercial intent

Briefed

Q1 calendar

[product] vs [alternative]

Comparison

Briefed

Q1 calendar

Production · AI search visibility

Citations · ChatGPT

23

+9 trailing 30d

Citations · Perplexity

18

+7 trailing 30d

AI Overviews

12

+4 trailing 30d

llms.txt status

Live

v1 published

Most-cited passages · trailing 30 days

  • 01

    Definition: what is [category]

    cited 14× across AI search

  • 02

    Comparison table: [a] vs [b]

    cited 11× across AI search

  • 03

    Statistic: [category] market size

    cited 9× across AI search

  • 04

    How to choose [product] in 5 steps

    cited 7× across AI search

  • 05

    Common mistakes in [category]

    cited 5× across AI search

How we work

Phased delivery.

Each phase has a defined output. Nothing ships without one.

Week 1

Technical audit.

Crawl, vitals, schema, IndexNow. Sized remediation backlog.

Week 2-4

Architecture rebuild.

Topic clusters, internal linking, schema implementation.

Week 4+

Content engine.

Drafted briefs, AI-assisted writing, human editing. 4-8 pieces/mo.

Month 2+

Link + AI-search.

Digital PR program. AEO/LLM-visibility work. Monthly reporting.

Full scope

Everything we cover.

Technical SEO audit + remediation (Core Web Vitals, crawl efficiency, schema, IndexNow)

Keyword architecture + topic-cluster content strategy tied to commercial intent

Content production with AI-assisted drafts + human editorial review

Digital PR and link acquisition campaigns

AI-search optimization (LLM visibility, GPTBot/ClaudeBot access, AEO)

Monthly reporting with organic revenue attribution

How the work runs

The shape of a BRCG engagement.

The work runs against the same cadence regardless of service. Every column is something we ship on every engagement — the right side is what most agencies actually deliver.

Audit

BRCG

48 hours, built from your live data.

Most agencies

4-6 weeks of discovery decks and a kickoff workshop.

Weekly readout

BRCG

Under five minutes. What shipped, what moved, what's next.

Most agencies

Monthly QBR deck. Slides, not signal.

Operating dashboard

BRCG

Live and visible end-to-end. Pull it up any day.

Most agencies

PDF in email when reporting day comes around.

Experiment cadence

BRCG

A/B tests shipped weekly. Documented every time.

Most agencies

Tests scoped quarterly. Results discussed in slides.

Deliverability

BRCG

Owned. Sender reputation watched daily. Triaged same-day if a domain wobbles.

Most agencies

Flagged to the platform when complaints spike.

Migration risk

BRCG

Parallel-write where it matters. You never go dark on a send.

Most agencies

Hard cutover. Hold your breath through hypercare.

What we target

Numbers we hit when the work runs right.

Targets the team builds against on every engagement in this service. Calibrated against your baseline in week one, then tracked weekly. The audit makes the starting line honest before we agree to the finish.

Organic sessions

+50-150%

Trailing-ninety-day lift on commercial-intent traffic, not vanity branded queries.

Top-10 ranked terms

+200-400 net

Net new commercial-intent keywords in positions one through ten in six months.

Core Web Vitals

All green

LCP under 2.5s, INP under 200ms, CLS under 0.1 sitewide. Tracked in CrUX, not lab.

AI citation rate

Trending up

Citations on Perplexity, ChatGPT, AI Overviews. Tracked monthly per topic cluster.

Indexable coverage

95%+

Of intended pages indexed and rendering server-side. The 5% that should not be aren't.

Content velocity

4-8 / mo

AI-drafted, human-edited, schema-marked-up pieces shipped against commercial intent.

Get started

Free audit. 48 hours.

No deck, no pitch. Tell us about your stack — we'll reply with where we'd focus first.

Request your free audit.

Built from your live data, not a template. Turnaround under 48 hours.

FAQ

Common questions.

How fast can you start on seo & organic?

Audit ships in 48 hours. Build starts in week 2 once findings are signed off. First live deliverables go out by week 4. There are no quarterly timelines.

What's realistic for a first lift?

Depends on the starting state. The audit calibrates the number against your actual data, not a benchmark deck. Where the baseline is broken, first weeks usually move 20-40% on opens or clicks. For mature programs we hunt incremental: 5-15% on the right cohort, compounded across six months. We won't promise a number on the first call we can't show you the math for.

Who actually does the work on seo & organic?

The operator who runs your audit ships the work. On Rhoback, the same person who ran the audit ran every one of the 50+ A/B tests. On Inner Balance, the operator who scoped the quiz integration built the 50+ flows it powers. Typical BRCG team: two or three specialists embedded directly in your stack and your project board.

What if we already have an in-house lifecycle lead?

That's a preferred starting condition. We work alongside in-house leads as the ops bench — platform certifications, the experiments their team doesn't have cycles for, the migrations no one wants to own. Several of our longest accounts have full in-house teams who use us for the work they shouldn't be doing themselves.

What's in scope and what isn't?

In scope: strategy, audit, builds, experiments, weekly readouts, dashboards, platform migrations, agent and AI tooling work. Out of scope: ad media spend (no commission, ever), full creative production for video, brand identity. Scope is explicit in the SOW so there are no surprises on month two.

How does reporting actually work?

Weekly readout, always under five minutes. What shipped, what moved, what's next. Email or Loom, your call. The live operating dashboard runs in the background: migration tracker, daily send performance, attributed revenue trend, lifecycle map. You can pull it up any day.

Who owns deliverability?

We do. Sender reputation, postmaster monitoring, SNDS, blacklist watching, warmup ramps. If a domain ever gets in trouble we triage the same day. This is the operational table-stake that gets dropped at most agencies and we treat it as non-negotiable.

What happens at month 4 once the audit work is done?

The work shifts from rebuild to operate. The audit identifies three to five opportunities sized in dollars; months one through three ship the rebuild. Month four onward is steady-state operations: testing, optimizing, new flows as the business evolves. Most engagements compound. Few taper.

Do you require a long-term contract?

No. We work month-to-month after a 90-day minimum. If we're not driving outcomes you should be able to leave clean. We would rather earn the next month than lock you into one.

What does engagement look like — agency, embedded, or both?

Embedded by default. We work inside your stack: your Slack, your CRM, your ad accounts, your project board. Like an extension of the team, not a vendor sending decks.

In their words

What the teams say.

We had rich quiz data sitting unused. BRCG turned it into 50+ personalized flows and took email from barely contributing to 40% of our revenue.

Head of Growth

Inner Balance

Inner Balance

Talk to the people doing the work.

Book a call. We'll create a free audit on your stack — what's working, what's not, what we'd change first.

Book a growth call