Service · SEO & Organic

Organic search built for Google rankings and AI search visibility.

Technical SEO, content strategy, and link acquisition run as one system. Because traffic that doesn't convert was never the goal.

Programs we run · Named, numeric

Three numbers from current accounts.

Inner Balance

<1% → 40%

CRM-attributed revenue · 50 quiz-powered flows in Klaviyo

See the work

Rhoback

+300%

signup conversion · 50+ A/B tests in 90 days

See the work

Zero

4 yrs

embedded CRM team · SendGrid → Braze → DAU lever

See the work

Who this is for

Find yourself on this list.

BRCG works across industries. The team has shipped CRM, paid, SEO, and product work for DTC, gaming, fintech, social, marketplace, and nonprofit. What matters is the situation. If one of these reads like the room you're sitting in, the work below is built for you.

01

New site, zero authority. Aggregators own every query you'd want to rank for.

Topic-cluster architecture, schema rollout, content engine targeting the commercial intent the site has no rank for. Authority compounds from week one.

02

Mature site, traffic plateaued. Don't know if the ceiling is technical or content.

Technical audit against Core Web Vitals, crawl efficiency, internal linking, schema. Sized remediation backlog with dollar impact, not a generic SEO scorecard.

03

AI Overviews and ChatGPT are citing your competitors, not you.

LLM-visibility and AEO program. Crawler access first (GPTBot/ClaudeBot), passage-level structure, and cited stats the models can lift verbatim. llms.txt treated as experimental, not a ranking or citation lever Google acts on. Citation monitoring across Perplexity, ChatGPT, and Bing Copilot.

04

Internal content team shipping one or two pieces a month, fighting for editorial budget.

AI-drafted, human-edited content engine producing four to eight pieces a month. Schema marked up on every page, internal linking wired, briefs delivered as a service.

05

Recently replatformed and traffic dropped instead of growing.

Replatform-recovery audit. Index bloat, redirect graph, schema migration, internal-link reconstruction. The recovery playbook honed across multiple migrations.

06

Digital PR has felt like cold link-buying. You want quality placements, not volume.

Broken-link reclaim, partnership outreach, asset-led campaigns. Four placements a month, all from publications with the kind of domain authority that moves rankings.

What we run on

The stack.

Shipping production work on every tool below. No theoretical knowledge, only platforms we've built programs on.

Ahrefs

Screaming Frog

DataForSEO

Live SERP + keyword data

What you receive

Things that ship.

Concrete outputs, not slide decks. Each one shows up in your stack and your inbox, never as a PDF.

Week 1

Technical audit.

Crawl, indexation, Core Web Vitals, schema, internal linking. Prioritized remediation backlog sized by traffic impact.

Week 2-3

Content architecture.

Topic clusters mapped to commercial intent. Editorial calendar with target queries, drafted brief by brief.

Ongoing

Content engine.

AI-assisted drafts, human-edited, schema-marked-up. 4-8 pieces per month depending on velocity.

Ongoing

Link acquisition.

Digital PR, broken-link reclaim, partnership outreach. Quality over volume.

The live operating surface

What the SEO program looks like, every day.

Scroll the dashboard. The frame stays in view while the surface cycles through every operating view BRCG ships against: synthetic numbers, real shape.

BRCG Ops · SEO·Organic snapshotLIVE

Performance · Organic snapshot

Organic sessions

+147%

trailing 90d

Ranked terms

2.4K

412 in top-10

AI citations

38

trailing 30d

Indexable coverage

95%

of intended pages

Organic sessions · trailing 12 months

J
F
M
A
M
J
J
A
S
O
N
D

Performance · Top movers · trailing 30 days

Moved into top-10

+38

net new

Held top-3

84

of 91 targets

Slipped

12

triage in progress

Featured snippets

47

+12 trailing 30d

Biggest rank changes · trailing 30 days

  • ↑1

    best [category] for [use case]

    from #14 → #2

    +12
  • ↑2

    [brand] vs [competitor]

    from #9 → #1

    +8
  • ↑3

    [category] near me

    from #18 → #6

    +12
  • ↑4

    [product] reviews 2026

    from #11 → #3

    +8
  • ↓1

    buy [product] online

    from #4 → #9

    -5

Production · Content engine status

In flight

8

across 3 clusters

Shipped this month

6

on cadence

Avg word count

1,840

human-edited

Schema coverage

100%

of shipped pieces

Piece

Cluster

Status

Owner

Buyer guide · [category]

Commercial intent

Live

shipped Dec 4

[brand] vs [competitor]

Comparison

Live

shipped Dec 2

How [product] works

Top of funnel

Editing

human review wk

[category] mistakes

Authority

Drafting

AI draft wk 1

Pricing guide · [category]

Commercial intent

Briefed

Q1 calendar

[product] vs [alternative]

Comparison

Briefed

Q1 calendar

Production · AI search visibility

Citations · ChatGPT

23

+9 trailing 30d

Citations · Perplexity

18

+7 trailing 30d

AI Overviews

12

+4 trailing 30d

llms.txt status

Live

v1 published

Most-cited passages · trailing 30 days

  • 01

    Definition: what is [category]

    cited 14× across AI search

  • 02

    Comparison table: [a] vs [b]

    cited 11× across AI search

  • 03

    Statistic: [category] market size

    cited 9× across AI search

  • 04

    How to choose [product] in 5 steps

    cited 7× across AI search

  • 05

    Common mistakes in [category]

    cited 5× across AI search

How we work

Phased delivery.

Each phase has a defined output. Nothing ships without one.

Week 1

Technical audit.

Crawl, vitals, schema, indexation. Sized remediation backlog.

Week 2-4

Architecture rebuild.

Topic clusters, internal linking, schema implementation.

Week 4+

Content engine.

Drafted briefs, AI-assisted writing, human editing. 4-8 pieces/mo.

Month 2+

Link + AI-search.

Digital PR program. AEO/LLM-visibility work. Monthly reporting.

Full scope

Everything we cover.

Technical SEO: site architecture audits, Core Web Vitals, crawlability, indexation, structured data/schema, redirect management

Content strategy + production: topic-cluster strategy on search intent and buyer journey, content that ranks, converts, and earns citations

Link acquisition + digital PR: editorial links, digital PR, partnerships, no link farms

On-page optimization: metadata, headings, internal linking, content refreshes

AI search optimization (AEO): LLM visibility, entity optimization, content architecture for citations in ChatGPT, Perplexity, Gemini, and AI Overviews

How the work runs

The shape of a BRCG engagement.

The work runs against the same cadence regardless of service. Every column is something we ship on every engagement. The right side is what most agencies actually deliver.

Audit

BRCG

48 hours, built from your live data.

Most agencies

4-6 weeks of discovery decks and a kickoff workshop.

Weekly readout

BRCG

Under five minutes. What shipped, what moved, what's next.

Most agencies

Monthly QBR deck. Slides, not signal.

Operating dashboard

BRCG

Live and visible end-to-end. Pull it up any day.

Most agencies

PDF in email when reporting day comes around.

Experiment cadence

BRCG

A/B tests shipped weekly. Documented every time.

Most agencies

Tests scoped quarterly. Results discussed in slides.

Rank volatility

BRCG

Monitored daily per cluster. Triaged same-week when a core update or SERP shift hits.

Most agencies

Noticed at the monthly report, after traffic already dropped.

Migration risk

BRCG

Redirect graph mapped, index bloat controlled, internal links reconstructed. Rankings hold through the move.

Most agencies

Bulk 301s and hope indexation recovers.

What we target

Numbers we hit when the work runs right.

Targets the team builds against on every engagement in this service. Calibrated against your baseline in week one, then tracked weekly. The audit makes the starting line honest before we agree to the finish.

Organic sessions

+50-150%

Trailing-ninety-day lift on commercial-intent traffic, not vanity branded queries.

Top-10 ranked terms

+200-400 net

Net new commercial-intent keywords in positions one through ten in six months.

Core Web Vitals

All green

LCP under 2.5s, INP under 200ms, CLS under 0.1 sitewide. Tracked in CrUX, not lab.

AI citation rate

Trending up

Citations on Perplexity, ChatGPT, AI Overviews. Tracked monthly per topic cluster.

Indexable coverage

95%+

Intended pages indexable and crawlable, rendering server-side. Indexation monitored in Search Console; the pages that should not be indexed aren't.

Content velocity

4-8 / mo

AI-drafted, human-edited, schema-marked-up pieces shipped against commercial intent.

Get started

Free audit. 48 hours.

No deck, no pitch. Tell us about your stack. We'll reply with where we'd focus first.

Request your free audit.

Built from your live data, not a template. Turnaround under 48 hours.

FAQ

Common questions.

How fast can you start on seo & organic?

Audit ships in 48 hours. Build starts in week 2 once findings are signed off. First live deliverables go out by week 4. There are no quarterly timelines.

What's realistic for a first lift?

Depends on the starting state. The audit calibrates the number against your actual data, not a benchmark deck. Where the baseline is broken, first weeks usually move 20-40% on opens or clicks. For mature programs we hunt incremental: 5-15% on the right cohort, compounded across six months. We won't promise a number on the first call we can't show you the math for.

Who actually does the work on seo & organic?

Your audit and your build are run by the same specialists, with no handoff to a junior pod once you sign. On Rhoback that was one embedded team across the audit and all 50+ A/B tests. On Inner Balance, across the quiz integration and the 50+ flows it powers. Typical BRCG team: two or three specialists working directly in your stack and your project board.

What if we already have an in-house SEO/content lead?

That's a preferred starting condition. We work alongside in-house leads as the ops bench: the platform work, the experiments their team doesn't have cycles for, the migrations no one wants to own. Several of our longest accounts have full in-house teams who use us for the work they shouldn't be doing themselves.

What's in scope and what isn't?

In scope: strategy, audit, builds, experiments, weekly readouts, dashboards, platform migrations, agent and AI tooling work. Out of scope: ad media spend (no commission, ever), full creative production for video, brand identity. Scope is explicit in the SOW so there are no surprises on month two.

How does reporting actually work?

Weekly readout, always under five minutes. What shipped, what moved, what's next. Email or Loom, your call. The live operating dashboard runs in the background: migration tracker, daily send performance, attributed revenue trend, lifecycle map. You can pull it up any day.

How do you handle rank volatility?

We monitor it daily, not at the monthly report. Position and SERP-feature shifts are tracked per cluster so a core update or a competitor move gets triaged the same week, not discovered after traffic has already dropped. On a migration, the redirect graph and index-bloat control are the job: rankings hold through the move instead of recovering after it.

What happens at month 4 once the audit work is done?

The work shifts from rebuild to operate. The audit identifies three to five opportunities sized in dollars; months one through three ship the rebuild. Month four onward is steady-state operations: testing, optimizing, new flows as the business evolves. Most engagements compound. Few taper.

Do you require a long-term contract?

No. We work month-to-month after a 90-day minimum. If we're not driving outcomes you should be able to leave clean. We would rather earn the next month than lock you into one.

What does engagement look like: agency, embedded, or both?

Embedded by default. We work inside your stack: your Slack, your CRM, your ad accounts, your project board. Like an extension of the team, not a vendor sending decks.

In their words

What the teams say.

We had rich quiz data sitting unused. BRCG turned it into 50+ personalized flows and took email from barely contributing to 40% of our revenue.

Head of Growth

Inner Balance

Inner Balance

Talk to us about your program.

Book a call. We'll create a free audit on your stack. What's working, what's not, what we'd change first.

Book a growth call