Inner Balance
<1% → 40%
CRM-attributed revenue · 50 quiz-powered flows in Klaviyo
See the workService · SEO & Organic
Technical SEO, content, link acquisition, and AI-search optimization run as one compounding system — built to grow over time, not chase weekly rank fluctuations.
Programs we run · Named, numeric
Inner Balance
<1% → 40%
CRM-attributed revenue · 50 quiz-powered flows in Klaviyo
See the workRhoback
+300%
signup conversion · 50+ A/B tests in 90 days
See the workZero
4 yrs
embedded CRM team · SendGrid → Braze → DAU lever
See the workWho this is for
BRCG works across industries. The team has shipped CRM, paid, SEO, and product work for DTC, gaming, fintech, social, marketplace, and nonprofit. What matters is the situation. If one of these reads like the room you're sitting in, the work below is built for you.
New site, zero authority. Aggregators own every query you'd want to rank for.
Topic-cluster architecture, schema rollout, content engine targeting the commercial intent the site has no rank for. Authority compounds from week one.
02Mature site, traffic plateaued. Don't know if the ceiling is technical or content.
Technical audit against Core Web Vitals, crawl efficiency, internal linking, schema. Sized remediation backlog with dollar impact, not a generic SEO scorecard.
03AI Overviews and ChatGPT are citing your competitors, not you.
LLM-visibility and AEO program. llms.txt, passage-level rewrites, GPTBot/ClaudeBot access tuning, citation monitoring across Perplexity, ChatGPT, and Bing Copilot.
04Internal content team shipping one or two pieces a month, fighting for editorial budget.
AI-drafted, human-edited content engine producing four to eight pieces a month. Schema marked up on every page, internal linking wired, briefs delivered as a service.
05Recently replatformed and traffic dropped instead of growing.
Replatform-recovery audit. Index bloat, redirect graph, schema migration, internal-link reconstruction. The recovery playbook honed across multiple migrations.
06Digital PR has felt like cold link-buying. You want quality placements, not volume.
Broken-link reclaim, partnership outreach, asset-led campaigns. Four placements a month, all from publications with the kind of domain authority that moves rankings.
What we run on
Certified, fluent, and shipping production work on every tool below. No theoretical knowledge — only platforms we've built programs on.
Ahrefs
Google · Bing
Organic attribution
Screaming Frog
DataForSEO
Live SERP + keyword data
Core Web Vitals
Headless + traditional CMS
What you receive
Concrete outputs, not slide decks. Each one shows up in your stack and your inbox — never as a PDF.
Week 1
Crawl, indexation, Core Web Vitals, schema, internal linking. Prioritized remediation backlog sized by traffic impact.
Week 2-3
Topic clusters mapped to commercial intent. Editorial calendar with target queries, drafted brief by brief.
Ongoing
AI-assisted drafts, human-edited, schema-marked-up. 4-8 pieces per month depending on velocity.
Ongoing
Digital PR, broken-link reclaim, partnership outreach. Quality over volume.
The live operating surface
Scroll the dashboard. The frame stays in view while the surface cycles through every operating view BRCG ships against — synthetic numbers, real shape.
Performance · Organic snapshot
Organic sessions
+147%
trailing 90d
Ranked terms
2.4K
412 in top-10
AI citations
38
trailing 30d
Indexable coverage
95%
of intended pages
Organic sessions · trailing 12 months
Performance · Top movers · trailing 30 days
Moved into top-10
+38
net new
Held top-3
84
of 91 targets
Slipped
12
triage in progress
Featured snippets
47
+12 trailing 30d
Biggest rank changes · trailing 30 days
best [category] for [use case]
from #14 → #2
[brand] vs [competitor]
from #9 → #1
[category] near me
from #18 → #6
[product] reviews 2026
from #11 → #3
buy [product] online
from #4 → #9
Production · Content engine status
In flight
8
across 3 clusters
Shipped this month
6
on cadence
Avg word count
1,840
human-edited
Schema coverage
100%
of shipped pieces
Piece
Cluster
Status
Owner
Buyer guide · [category]
Commercial intent
Live
shipped Dec 4
[brand] vs [competitor]
Comparison
Live
shipped Dec 2
How [product] works
Top of funnel
Editing
human review wk
[category] mistakes
Authority
Drafting
AI draft wk 1
Pricing guide · [category]
Commercial intent
Briefed
Q1 calendar
[product] vs [alternative]
Comparison
Briefed
Q1 calendar
Production · AI search visibility
Citations · ChatGPT
23
+9 trailing 30d
Citations · Perplexity
18
+7 trailing 30d
AI Overviews
12
+4 trailing 30d
llms.txt status
Live
v1 published
Most-cited passages · trailing 30 days
Definition: what is [category]
cited 14× across AI search
Comparison table: [a] vs [b]
cited 11× across AI search
Statistic: [category] market size
cited 9× across AI search
How to choose [product] in 5 steps
cited 7× across AI search
Common mistakes in [category]
cited 5× across AI search
The artifact
On the CRM page we show a full sample of the audit deliverable BRCG sends in the first 48 hours — synthetic numbers, real shape. Every engagement starts there.
How we work
Each phase has a defined output. Nothing ships without one.
Week 1
Crawl, vitals, schema, IndexNow. Sized remediation backlog.
Week 2-4
Topic clusters, internal linking, schema implementation.
Week 4+
Drafted briefs, AI-assisted writing, human editing. 4-8 pieces/mo.
Month 2+
Digital PR program. AEO/LLM-visibility work. Monthly reporting.
Full scope
Technical SEO audit + remediation (Core Web Vitals, crawl efficiency, schema, IndexNow)
Keyword architecture + topic-cluster content strategy tied to commercial intent
Content production with AI-assisted drafts + human editorial review
Digital PR and link acquisition campaigns
AI-search optimization (LLM visibility, GPTBot/ClaudeBot access, AEO)
Monthly reporting with organic revenue attribution
How the work runs
The work runs against the same cadence regardless of service. Every column is something we ship on every engagement — the right side is what most agencies actually deliver.
Audit
48 hours, built from your live data.
4-6 weeks of discovery decks and a kickoff workshop.
Weekly readout
Under five minutes. What shipped, what moved, what's next.
Monthly QBR deck. Slides, not signal.
Operating dashboard
Live and visible end-to-end. Pull it up any day.
PDF in email when reporting day comes around.
Experiment cadence
A/B tests shipped weekly. Documented every time.
Tests scoped quarterly. Results discussed in slides.
Deliverability
Owned. Sender reputation watched daily. Triaged same-day if a domain wobbles.
Flagged to the platform when complaints spike.
Migration risk
Parallel-write where it matters. You never go dark on a send.
Hard cutover. Hold your breath through hypercare.
What we target
Targets the team builds against on every engagement in this service. Calibrated against your baseline in week one, then tracked weekly. The audit makes the starting line honest before we agree to the finish.
Organic sessions
+50-150%
Trailing-ninety-day lift on commercial-intent traffic, not vanity branded queries.
Top-10 ranked terms
+200-400 net
Net new commercial-intent keywords in positions one through ten in six months.
Core Web Vitals
All green
LCP under 2.5s, INP under 200ms, CLS under 0.1 sitewide. Tracked in CrUX, not lab.
AI citation rate
Trending up
Citations on Perplexity, ChatGPT, AI Overviews. Tracked monthly per topic cluster.
Indexable coverage
95%+
Of intended pages indexed and rendering server-side. The 5% that should not be aren't.
Content velocity
4-8 / mo
AI-drafted, human-edited, schema-marked-up pieces shipped against commercial intent.
Get started
No deck, no pitch. Tell us about your stack — we'll reply with where we'd focus first.
Built from your live data, not a template. Turnaround under 48 hours.
FAQ
Audit ships in 48 hours. Build starts in week 2 once findings are signed off. First live deliverables go out by week 4. There are no quarterly timelines.
Depends on the starting state. The audit calibrates the number against your actual data, not a benchmark deck. Where the baseline is broken, first weeks usually move 20-40% on opens or clicks. For mature programs we hunt incremental: 5-15% on the right cohort, compounded across six months. We won't promise a number on the first call we can't show you the math for.
The operator who runs your audit ships the work. On Rhoback, the same person who ran the audit ran every one of the 50+ A/B tests. On Inner Balance, the operator who scoped the quiz integration built the 50+ flows it powers. Typical BRCG team: two or three specialists embedded directly in your stack and your project board.
That's a preferred starting condition. We work alongside in-house leads as the ops bench — platform certifications, the experiments their team doesn't have cycles for, the migrations no one wants to own. Several of our longest accounts have full in-house teams who use us for the work they shouldn't be doing themselves.
In scope: strategy, audit, builds, experiments, weekly readouts, dashboards, platform migrations, agent and AI tooling work. Out of scope: ad media spend (no commission, ever), full creative production for video, brand identity. Scope is explicit in the SOW so there are no surprises on month two.
Weekly readout, always under five minutes. What shipped, what moved, what's next. Email or Loom, your call. The live operating dashboard runs in the background: migration tracker, daily send performance, attributed revenue trend, lifecycle map. You can pull it up any day.
We do. Sender reputation, postmaster monitoring, SNDS, blacklist watching, warmup ramps. If a domain ever gets in trouble we triage the same day. This is the operational table-stake that gets dropped at most agencies and we treat it as non-negotiable.
The work shifts from rebuild to operate. The audit identifies three to five opportunities sized in dollars; months one through three ship the rebuild. Month four onward is steady-state operations: testing, optimizing, new flows as the business evolves. Most engagements compound. Few taper.
No. We work month-to-month after a 90-day minimum. If we're not driving outcomes you should be able to leave clean. We would rather earn the next month than lock you into one.
Embedded by default. We work inside your stack: your Slack, your CRM, your ad accounts, your project board. Like an extension of the team, not a vendor sending decks.
In their words
We had rich quiz data sitting unused. BRCG turned it into 50+ personalized flows and took email from barely contributing to 40% of our revenue.
Head of Growth
Inner Balance
Inner Balance
More work
Book a call. We'll create a free audit on your stack — what's working, what's not, what we'd change first.
Book a growth call