Inner Balance
<1% → 40%
CRM-attributed revenue · 50 quiz-powered flows in Klaviyo
See the workService · Product Development
The product infrastructure your growth team needs — activation flows, referral systems, signup experiments, personalization engines. Built embedded in your repo, shipped in weeks, not quarters.
Programs we run · Named, numeric
Inner Balance
<1% → 40%
CRM-attributed revenue · 50 quiz-powered flows in Klaviyo
See the workRhoback
+300%
signup conversion · 50+ A/B tests in 90 days
See the workZero
4 yrs
embedded CRM team · SendGrid → Braze → DAU lever
See the workWho this is for
BRCG works across industries. The team has shipped CRM, paid, SEO, and product work for DTC, gaming, fintech, social, marketplace, and nonprofit. What matters is the situation. If one of these reads like the room you're sitting in, the work below is built for you.
Activation rates are flat. Onboarding hasn't been touched in a year and nobody can prioritize it.
Activation funnel map, conversion baseline, sprint plan. Welcome flow rebuilt and shipping by week three, instrumented for ongoing test cycles.
02Growth wants to ship a referral program. Engineering can't get to it for two quarters.
Embedded full-stack engineering. Referral mechanic, viral-loop infrastructure, attribution tracking, fraud guard. Live in six weeks, in your repo.
03Signup conversion has rounded up to 'fine' for the last six months.
A/B test infrastructure with sequential-safe statistics. Welcome, signup, and pricing tested in parallel with sized hypotheses, not vibes.
04Pricing page hasn't moved in two years. Strong suspicion packaging is leaving money on the table.
Pricing and packaging experiments, conversion architecture, geo-split rollouts. Real revenue impact instead of dashboard-only wins.
05Funnel reports disagree with revenue. Nobody trusts the analytics.
Event taxonomy rebuild, product analytics wired properly, warehouse integration. PostHog or Amplitude installed correctly the first time.
06Under a thousand customers. Need instrumentation foundation before the team scales paid.
Activation funnel design, event taxonomy, experimentation infrastructure. Built once, used forever. Pre-seed the data that paid will need next year.
What we run on
Certified, fluent, and shipping production work on every tool below. No theoretical knowledge — only platforms we've built programs on.
App Router · Vercel
Auth · DB · Storage
Edge runtime
Headless CMS
fal.ai
Image gen
Product analytics
Eppo / GrowthBook
Experimentation
What you receive
Concrete outputs, not slide decks. Each one shows up in your stack and your inbox — never as a PDF.
Week 1-2
Activation funnel map, conversion gaps sized, prioritized backlog of experiments and features. The plan ships in week 3.
Week 3+
Real code, in your repo, reviewed and merged through your normal PR process. Welcome flows, referral mechanics, signup A/B tests, pricing pages.
Always-on
A/B test infrastructure, statistical rigor, sequential-safe stopping rules. Built once, used forever.
Always-on
Event taxonomy, funnel reporting, retention curves. Plugged into your data warehouse if you have one.
The live operating surface
Scroll the dashboard. The frame stays in view while the surface cycles through every operating view BRCG ships against — synthetic numbers, real shape.
Funnel · Activation step-by-step
Activation rate
+38%
vs 90d baseline
Welcome complete
71%
of new signups
T2 second action
14h
median
Day-7 retention
62%
+9pp vs baseline
Onboarding step performance
Signup form
94% completion
Email verified
88% within 1hr
Profile created
82% within 24h
First key action
71% within 24h
Second key action
54% within 7 days
Experiments · Test queue + status
Live tests
7
across 4 surfaces
Win rate
31%
trailing 60d
Avg time to sig
12d
sequential-safe
Killed losers
16
this quarter
Test
Surface
Status
Result
Welcome flow v3
Onboarding
Live
+12% activation
Pricing geo-split
Conversion
Live
3 variants, EU/US/APAC
Hero copy variants
Conversion
Live
wk 2 of 4
Mobile signup v2
Conversion
Rolling out
10% traffic
Referral mechanic
Viral loop
Testing
need 2 more wks
Pricing page v2
Packaging
Planned
Q1 sprint
Execution · Deploy frequency + uptime
Deploys / wk
14
this week
Lead time
2.4d
spec → live
Rollback rate
1.2%
trailing 90d
Uptime
99.95%
trailing 90d
Deploys per week · trailing 12 weeks
Execution · Feature flag state
Active flags
23
production
Cleaned this qtr
47
ratcheted to default
Stale (>30d)
2
cleanup queue
Kill switches
5
rollback-ready
Flag
Surface
State
Owner
welcome-flow-v3
Onboarding
100% on
ratchet wk 4
pricing-geo-split
Pricing
Live
3 cohorts
hero-copy-test-2026q1
Marketing
Live
test wk 2
referral-mechanic-v1
Growth
Rolling
10% traffic
mobile-signup-v2
Onboarding
Testing
5% mobile
pricing-page-v2
Pricing
Planned
Q1 sprint
The artifact
On the CRM page we show a full sample of the audit deliverable BRCG sends in the first 48 hours — synthetic numbers, real shape. Every engagement starts there.
How we work
Each phase has a defined output. Nothing ships without one.
Week 1-2
Funnel map, conversion baseline, growth opportunity sizing. Sprint plan.
Week 3-6
Sprint-based delivery. Embedded in your repo, your PR process, your standups.
Week 7-8
Phased rollout, monitoring, A/B test infrastructure on every release.
Week 9+
Weekly experiment readouts, killing the losers, scaling the winners.
Full scope
Activation funnel design + onboarding optimization
Referral, loyalty, and viral-loop systems
Signup, pricing, and packaging experiments
Landing page and conversion architecture
Embedded full-stack engineering — Next.js, React, TypeScript, Node, Python
Product analytics instrumentation + experimentation infrastructure
How the work runs
The work runs against the same cadence regardless of service. Every column is something we ship on every engagement — the right side is what most agencies actually deliver.
Audit
48 hours, built from your live data.
4-6 weeks of discovery decks and a kickoff workshop.
Weekly readout
Under five minutes. What shipped, what moved, what's next.
Monthly QBR deck. Slides, not signal.
Operating dashboard
Live and visible end-to-end. Pull it up any day.
PDF in email when reporting day comes around.
Experiment cadence
A/B tests shipped weekly. Documented every time.
Tests scoped quarterly. Results discussed in slides.
Deliverability
Owned. Sender reputation watched daily. Triaged same-day if a domain wobbles.
Flagged to the platform when complaints spike.
Migration risk
Parallel-write where it matters. You never go dark on a send.
Hard cutover. Hold your breath through hypercare.
What we target
Targets the team builds against on every engagement in this service. Calibrated against your baseline in week one, then tracked weekly. The audit makes the starting line honest before we agree to the finish.
Activation rate lift
+25-50%
First-week activation measured against the trailing-quarter baseline.
Welcome flow completion
65-75%
User finishes the redesigned onboarding sequence and reaches first-value action.
A/B test win rate
25-35%
Treatments that reach significance and ship. Statistical-rigor enforced, no vibes wins.
Deploy frequency
3-5× / wk
Embedded engineering merging into your repo. Behind a feature flag, gated rollout.
Time to second action
Under 24h
From signup to second meaningful product action. Signal of real activation, not registration.
Experimentation infra
Live by wk 4
Sequential-safe stopping rules, sized-hypothesis tracking, shared dashboard.
Get started
No deck, no pitch. Tell us about your stack — we'll reply with where we'd focus first.
Built from your live data, not a template. Turnaround under 48 hours.
FAQ
Audit ships in 48 hours. Build starts in week 2 once findings are signed off. First live deliverables go out by week 4. There are no quarterly timelines.
Depends on the starting state. The audit calibrates the number against your actual data, not a benchmark deck. Where the baseline is broken, first weeks usually move 20-40% on opens or clicks. For mature programs we hunt incremental: 5-15% on the right cohort, compounded across six months. We won't promise a number on the first call we can't show you the math for.
The operator who runs your audit ships the work. On Rhoback, the same person who ran the audit ran every one of the 50+ A/B tests. On Inner Balance, the operator who scoped the quiz integration built the 50+ flows it powers. Typical BRCG team: two or three specialists embedded directly in your stack and your project board.
That's a preferred starting condition. We work alongside in-house leads as the ops bench — platform certifications, the experiments their team doesn't have cycles for, the migrations no one wants to own. Several of our longest accounts have full in-house teams who use us for the work they shouldn't be doing themselves.
In scope: strategy, audit, builds, experiments, weekly readouts, dashboards, platform migrations, agent and AI tooling work. Out of scope: ad media spend (no commission, ever), full creative production for video, brand identity. Scope is explicit in the SOW so there are no surprises on month two.
Weekly readout, always under five minutes. What shipped, what moved, what's next. Email or Loom, your call. The live operating dashboard runs in the background: migration tracker, daily send performance, attributed revenue trend, lifecycle map. You can pull it up any day.
We do. Sender reputation, postmaster monitoring, SNDS, blacklist watching, warmup ramps. If a domain ever gets in trouble we triage the same day. This is the operational table-stake that gets dropped at most agencies and we treat it as non-negotiable.
The work shifts from rebuild to operate. The audit identifies three to five opportunities sized in dollars; months one through three ship the rebuild. Month four onward is steady-state operations: testing, optimizing, new flows as the business evolves. Most engagements compound. Few taper.
No. We work month-to-month after a 90-day minimum. If we're not driving outcomes you should be able to leave clean. We would rather earn the next month than lock you into one.
Embedded by default. We work inside your stack: your Slack, your CRM, your ad accounts, your project board. Like an extension of the team, not a vendor sending decks.
In their words
BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.
Director of CRM
Discord
Discord
More work
Book a call. We'll create a free audit on your stack — what's working, what's not, what we'd change first.
Book a growth call