Service · Product Development

Ship the growth work engineering keeps deferring.

The product infrastructure your growth team needs — activation flows, referral systems, signup experiments, personalization engines. Built embedded in your repo, shipped in weeks, not quarters.

Programs we run · Named, numeric

Three numbers from current accounts.

Inner Balance

<1% → 40%

CRM-attributed revenue · 50 quiz-powered flows in Klaviyo

See the work

Rhoback

+300%

signup conversion · 50+ A/B tests in 90 days

See the work

Zero

4 yrs

embedded CRM team · SendGrid → Braze → DAU lever

See the work

Who this is for

Find yourself on this list.

BRCG works across industries. The team has shipped CRM, paid, SEO, and product work for DTC, gaming, fintech, social, marketplace, and nonprofit. What matters is the situation. If one of these reads like the room you're sitting in, the work below is built for you.

What we run on

The stack.

Certified, fluent, and shipping production work on every tool below. No theoretical knowledge — only platforms we've built programs on.

fal.ai

Image gen

Eppo / GrowthBook

Experimentation

What you receive

Things that ship.

Concrete outputs, not slide decks. Each one shows up in your stack and your inbox — never as a PDF.

Week 1-2

Growth spec.

Activation funnel map, conversion gaps sized, prioritized backlog of experiments and features. The plan ships in week 3.

Week 3+

Built features.

Real code, in your repo, reviewed and merged through your normal PR process. Welcome flows, referral mechanics, signup A/B tests, pricing pages.

Always-on

Experimentation framework.

A/B test infrastructure, statistical rigor, sequential-safe stopping rules. Built once, used forever.

Always-on

Product analytics wired up.

Event taxonomy, funnel reporting, retention curves. Plugged into your data warehouse if you have one.

The live operating surface

What the product work looks like, every day.

Scroll the dashboard. The frame stays in view while the surface cycles through every operating view BRCG ships against — synthetic numbers, real shape.

BRCG Ops · Product·Activation funnelLIVE

Funnel · Activation step-by-step

Activation rate

+38%

vs 90d baseline

Welcome complete

71%

of new signups

T2 second action

14h

median

Day-7 retention

62%

+9pp vs baseline

Onboarding step performance

  • 01

    Signup form

    94% completion

    +3pp
  • 02

    Email verified

    88% within 1hr

    +5pp
  • 03

    Profile created

    82% within 24h

    +7pp
  • 04

    First key action

    71% within 24h

    +12pp
  • 05

    Second key action

    54% within 7 days

    +9pp

Experiments · Test queue + status

Live tests

7

across 4 surfaces

Win rate

31%

trailing 60d

Avg time to sig

12d

sequential-safe

Killed losers

16

this quarter

Test

Surface

Status

Result

Welcome flow v3

Onboarding

Live

+12% activation

Pricing geo-split

Conversion

Live

3 variants, EU/US/APAC

Hero copy variants

Conversion

Live

wk 2 of 4

Mobile signup v2

Conversion

Rolling out

10% traffic

Referral mechanic

Viral loop

Testing

need 2 more wks

Pricing page v2

Packaging

Planned

Q1 sprint

Execution · Deploy frequency + uptime

Deploys / wk

14

this week

Lead time

2.4d

spec → live

Rollback rate

1.2%

trailing 90d

Uptime

99.95%

trailing 90d

Deploys per week · trailing 12 weeks

W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12

Execution · Feature flag state

Active flags

23

production

Cleaned this qtr

47

ratcheted to default

Stale (>30d)

2

cleanup queue

Kill switches

5

rollback-ready

Flag

Surface

State

Owner

welcome-flow-v3

Onboarding

100% on

ratchet wk 4

pricing-geo-split

Pricing

Live

3 cohorts

hero-copy-test-2026q1

Marketing

Live

test wk 2

referral-mechanic-v1

Growth

Rolling

10% traffic

mobile-signup-v2

Onboarding

Testing

5% mobile

pricing-page-v2

Pricing

Planned

Q1 sprint

How we work

Phased delivery.

Each phase has a defined output. Nothing ships without one.

Week 1-2

Discovery.

Funnel map, conversion baseline, growth opportunity sizing. Sprint plan.

Week 3-6

Build.

Sprint-based delivery. Embedded in your repo, your PR process, your standups.

Week 7-8

Ship + measure.

Phased rollout, monitoring, A/B test infrastructure on every release.

Week 9+

Iterate.

Weekly experiment readouts, killing the losers, scaling the winners.

Full scope

Everything we cover.

Activation funnel design + onboarding optimization

Referral, loyalty, and viral-loop systems

Signup, pricing, and packaging experiments

Landing page and conversion architecture

Embedded full-stack engineering — Next.js, React, TypeScript, Node, Python

Product analytics instrumentation + experimentation infrastructure

How the work runs

The shape of a BRCG engagement.

The work runs against the same cadence regardless of service. Every column is something we ship on every engagement — the right side is what most agencies actually deliver.

Audit

BRCG

48 hours, built from your live data.

Most agencies

4-6 weeks of discovery decks and a kickoff workshop.

Weekly readout

BRCG

Under five minutes. What shipped, what moved, what's next.

Most agencies

Monthly QBR deck. Slides, not signal.

Operating dashboard

BRCG

Live and visible end-to-end. Pull it up any day.

Most agencies

PDF in email when reporting day comes around.

Experiment cadence

BRCG

A/B tests shipped weekly. Documented every time.

Most agencies

Tests scoped quarterly. Results discussed in slides.

Deliverability

BRCG

Owned. Sender reputation watched daily. Triaged same-day if a domain wobbles.

Most agencies

Flagged to the platform when complaints spike.

Migration risk

BRCG

Parallel-write where it matters. You never go dark on a send.

Most agencies

Hard cutover. Hold your breath through hypercare.

What we target

Numbers we hit when the work runs right.

Targets the team builds against on every engagement in this service. Calibrated against your baseline in week one, then tracked weekly. The audit makes the starting line honest before we agree to the finish.

Activation rate lift

+25-50%

First-week activation measured against the trailing-quarter baseline.

Welcome flow completion

65-75%

User finishes the redesigned onboarding sequence and reaches first-value action.

A/B test win rate

25-35%

Treatments that reach significance and ship. Statistical-rigor enforced, no vibes wins.

Deploy frequency

3-5× / wk

Embedded engineering merging into your repo. Behind a feature flag, gated rollout.

Time to second action

Under 24h

From signup to second meaningful product action. Signal of real activation, not registration.

Experimentation infra

Live by wk 4

Sequential-safe stopping rules, sized-hypothesis tracking, shared dashboard.

Get started

Free audit. 48 hours.

No deck, no pitch. Tell us about your stack — we'll reply with where we'd focus first.

Request your free audit.

Built from your live data, not a template. Turnaround under 48 hours.

FAQ

Common questions.

How fast can you start on product development?

Audit ships in 48 hours. Build starts in week 2 once findings are signed off. First live deliverables go out by week 4. There are no quarterly timelines.

What's realistic for a first lift?

Depends on the starting state. The audit calibrates the number against your actual data, not a benchmark deck. Where the baseline is broken, first weeks usually move 20-40% on opens or clicks. For mature programs we hunt incremental: 5-15% on the right cohort, compounded across six months. We won't promise a number on the first call we can't show you the math for.

Who actually does the work on product development?

The operator who runs your audit ships the work. On Rhoback, the same person who ran the audit ran every one of the 50+ A/B tests. On Inner Balance, the operator who scoped the quiz integration built the 50+ flows it powers. Typical BRCG team: two or three specialists embedded directly in your stack and your project board.

What if we already have an in-house lifecycle lead?

That's a preferred starting condition. We work alongside in-house leads as the ops bench — platform certifications, the experiments their team doesn't have cycles for, the migrations no one wants to own. Several of our longest accounts have full in-house teams who use us for the work they shouldn't be doing themselves.

What's in scope and what isn't?

In scope: strategy, audit, builds, experiments, weekly readouts, dashboards, platform migrations, agent and AI tooling work. Out of scope: ad media spend (no commission, ever), full creative production for video, brand identity. Scope is explicit in the SOW so there are no surprises on month two.

How does reporting actually work?

Weekly readout, always under five minutes. What shipped, what moved, what's next. Email or Loom, your call. The live operating dashboard runs in the background: migration tracker, daily send performance, attributed revenue trend, lifecycle map. You can pull it up any day.

Who owns deliverability?

We do. Sender reputation, postmaster monitoring, SNDS, blacklist watching, warmup ramps. If a domain ever gets in trouble we triage the same day. This is the operational table-stake that gets dropped at most agencies and we treat it as non-negotiable.

What happens at month 4 once the audit work is done?

The work shifts from rebuild to operate. The audit identifies three to five opportunities sized in dollars; months one through three ship the rebuild. Month four onward is steady-state operations: testing, optimizing, new flows as the business evolves. Most engagements compound. Few taper.

Do you require a long-term contract?

No. We work month-to-month after a 90-day minimum. If we're not driving outcomes you should be able to leave clean. We would rather earn the next month than lock you into one.

What does engagement look like — agency, embedded, or both?

Embedded by default. We work inside your stack: your Slack, your CRM, your ad accounts, your project board. Like an extension of the team, not a vendor sending decks.

In their words

What the teams say.

BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.

Director of CRM

Discord

Discord

Talk to the people doing the work.

Book a call. We'll create a free audit on your stack — what's working, what's not, what we'd change first.

Book a growth call