Service · Product Development

Ship the growth work engineering keeps deferring.

The product infrastructure a growth team needs: activation flows, referral systems, signup experiments, and personalization, shipped in weeks.

Three production websites printed as boards on Blue Ridge hills
Shipped sites·Snow Knows, Recover Perform, Cville Smash

Three numbers from current accounts.

Inner Balance

<1% → 40%

CRM-attributed revenue · 50 quiz-powered flows in Klaviyo

See the work

Rhoback

+300%

signup conversion · 50+ A/B tests in 90 days

See the work

Zero

4 yrs

embedded CRM team · SendGrid → Braze → DAU lever

See the work

Find yourself on this list.

BRCG works across industries. The team has shipped CRM, paid, SEO, and product work for DTC, gaming, fintech, social, marketplace, and nonprofit. What matters is the situation. If one of these reads like the room you're sitting in, the work below is built for you.

The stack.

Shipping production work on every tool below. No theoretical knowledge, only platforms we've built programs on.

fal.ai

Image gen

Eppo / GrowthBook

Experimentation

Things that ship.

Concrete outputs, not slide decks. Each one shows up in your stack and your inbox, never as a PDF.

Week 1-2

Growth spec.

Activation funnel map, conversion gaps sized, prioritized backlog of experiments and features. The plan ships in week 3.

Week 3+

Built features.

Real code, in your repo, reviewed and merged through your normal PR process. Welcome flows, referral mechanics, signup A/B tests, pricing pages.

Always-on

Experimentation framework.

A/B test infrastructure, statistical rigor, always-valid (anytime-valid) sequential testing. Built once, used forever.

Always-on

Product analytics wired up.

Event taxonomy, funnel reporting, retention curves. Plugged into your data warehouse if you have one.

What the product work looks like, every day.

Scroll the dashboard. The frame stays in view while the surface cycles through every operating view BRCG ships against: synthetic numbers, real shape.

BRCG Ops · Product·Activation funnelLIVE

Funnel · Activation step-by-step

Activation rate

+38%

vs 90d baseline

Welcome complete

71%

of new signups

T2 second action

14h

median

Day-7 retention

44%

+9pp vs baseline

Onboarding step performance

  • 01

    Signup form

    94% completion

    +3pp
  • 02

    Email verified

    88% within 1hr

    +5pp
  • 03

    Profile created

    82% within 24h

    +7pp
  • 04

    First key action

    71% within 24h

    +12pp
  • 05

    Second key action

    54% within 7 days

    +9pp

Phased delivery.

Each phase has a defined output. Nothing ships without one.

Week 1-2

Discovery.

Funnel map, conversion baseline, growth opportunity sizing. Sprint plan.

Week 3-6

Build.

Sprint-based delivery. Embedded in your repo, your PR process, your standups.

Week 7-8

Ship + measure.

Phased rollout, monitoring, A/B test infrastructure on every release.

Week 9+

Iterate.

Weekly experiment readouts, killing the losers, scaling the winners.

Everything we cover.

Activation funnel design + onboarding optimization

Referral and loyalty systems with built-in referral loops

Signup, pricing, and packaging experiments

Landing page and conversion architecture

Embedded full-stack engineering: Next.js, React, TypeScript, Node, Python

Product analytics instrumentation + experimentation infrastructure

The shape of a BRCG engagement.

The work runs against the same cadence regardless of service. Every column is something we ship on every engagement. The right side is what most agencies actually deliver.

Audit

BRCG

Two days, built from your live data.

Most agencies

4-6 weeks of discovery decks and a kickoff workshop.

Weekly readout

BRCG

Under five minutes. What shipped, what moved, what's next.

Most agencies

Monthly QBR deck. Slides, not signal.

Operating dashboard

BRCG

Live and visible end-to-end. Pull it up any day.

Most agencies

PDF in email when reporting day comes around.

Experiment cadence

BRCG

A/B tests shipped weekly. Documented every time.

Most agencies

Tests scoped quarterly. Results discussed in slides.

Deliverability

BRCG

Owned. Sender reputation watched daily. Triaged same-day if a domain wobbles.

Most agencies

Flagged to the platform when complaints spike.

Migration risk

BRCG

Parallel-write where it matters. You never go dark on a send.

Most agencies

Hard cutover. Hold your breath through hypercare.

Numbers we hit when the work runs right.

Targets the team builds against on every engagement in this service. Calibrated against your baseline in week one, then tracked weekly. The audit makes the starting line honest before we agree to the finish.

Activation rate lift

+25-50%

First-week activation measured against the trailing-quarter baseline.

Welcome flow completion

65-75%

User finishes the redesigned onboarding sequence and reaches first-value action.

A/B test win rate

25-35%

Treatments that reach significance and ship. Statistical-rigor enforced, no vibes wins.

Deploy frequency

3-5× / wk

Embedded engineering merging into your repo. Behind a feature flag, gated rollout.

Time to second action

Under 24h

From signup to second meaningful product action. Signal of real activation, not registration.

Experimentation infra

Live by wk 4

Always-valid (anytime-valid) sequential testing, sized-hypothesis tracking, shared dashboard.

Free audit. Days, not weeks.

No deck, no pitch. Tell us about your stack. We'll reply with where we'd focus first.

Request your free audit.

Built from your live data, not a template. Turnaround under two days.

Common questions.

How fast can you start on product development?

Audit ships in the first two days. Build starts in week 2 once findings are signed off. First live deliverables go out by week 4. There are no quarterly timelines.

What's realistic for a first lift?

Depends on the starting state. The audit calibrates the number against your actual data, not a benchmark deck. Where the baseline is broken, first weeks usually move 20-40% on opens or clicks. For mature programs we hunt incremental: 5-15% on the right cohort, compounded across six months. We won't promise a number on the first call we can't show you the math for.

Who actually does the work on product development?

Your audit and your build are run by the same specialists, with no handoff to a junior pod once you sign. On Rhoback that was one embedded team across the audit and all 50+ A/B tests. On Inner Balance, across the quiz integration and the 50+ flows it powers. Typical BRCG team: two or three specialists working directly in your stack and your project board.

What if we already have an in-house PM / growth engineer?

That's a preferred starting condition. We work alongside in-house leads as the ops bench: the platform work, the experiments their team doesn't have cycles for, the migrations no one wants to own. Several of our longest accounts have full in-house teams who use us for the work they shouldn't be doing themselves.

What's in scope and what isn't?

In scope: strategy, audit, builds, experiments, weekly readouts, dashboards, platform migrations, agent and AI tooling work. Out of scope: ad media spend (no commission, ever), full creative production for video, brand identity. Scope is explicit in the SOW so there are no surprises on month two.

How does reporting actually work?

Weekly readout, always under five minutes. What shipped, what moved, what's next. Email or Loom, your call. The live operating dashboard runs in the background: migration tracker, daily send performance, attributed revenue trend, lifecycle map. You can pull it up any day.

How do you keep experiment velocity high without breaking things?

Everything ships behind a feature flag with a gated rollout and one-click rollback, so we can move fast and still catch a regression before it hits full traffic. Analytics are wired to a single event taxonomy so the funnel reports agree with revenue, and every experiment is instrumented before it launches. Trustworthy numbers and safe releases are the reason velocity holds.

What happens at month 4 once the audit work is done?

The work shifts from rebuild to operate. The audit identifies three to five opportunities sized in dollars; months one through three ship the rebuild. Month four onward is steady-state operations: testing, optimizing, new flows as the business evolves. Most engagements compound. Few taper.

Do you require a long-term contract?

No. We work month-to-month after a 90-day minimum. If we're not driving outcomes you should be able to leave clean. We would rather earn the next month than lock you into one.

What does engagement look like: agency, embedded, or both?

Embedded by default. We work inside your stack: your Slack, your CRM, your ad accounts, your project board. Like an extension of the team, not a vendor sending decks.

What the teams say.

BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.

Director of CRM

Discord

Discord

Related case studies.

Talk to us about your program.

Book a call. We'll create a free audit on your stack. What's working, what's not, what we'd change first.

Book a growth call