Inner Balance
<1% → 40%
CRM-attributed revenue · 50 quiz-powered flows in Klaviyo
See the workService · Paid Media
Performance campaigns across Google, Meta, LinkedIn, TikTok, YouTube, and CTV — run as one full-funnel system, not a per-channel scramble. AI handles the testing volume; humans handle the strategy and the hard calls.
Programs we run · Named, numeric
Inner Balance
<1% → 40%
CRM-attributed revenue · 50 quiz-powered flows in Klaviyo
See the workRhoback
+300%
signup conversion · 50+ A/B tests in 90 days
See the workZero
4 yrs
embedded CRM team · SendGrid → Braze → DAU lever
See the workWho this is for
BRCG works across industries. The team has shipped CRM, paid, SEO, and product work for DTC, gaming, fintech, social, marketplace, and nonprofit. What matters is the situation. If one of these reads like the room you're sitting in, the work below is built for you.
Spend is climbing. ROAS is sliding. You can't tell which channel is leaking.
Incrementality testing across the paid stack. Geo holdouts, intent-to-treat, MMM stitched to your warehouse. We isolate the channels that are actually paying.
02Creative production can't keep up with the test cadence.
AI-native creative pipeline. Variants ship in hours, not weeks. The test matrix runs on rails so creative stops being the bottleneck.
03You're running Google plus Meta. Want to add TikTok, LinkedIn, or CTV but don't have bandwidth to learn another platform.
Account architecture, naming convention, audience taxonomy, bid strategy. The new channel is live by week two, scoring real conversions by week four.
04Attribution is broken. Last-click is lying. Your marketing mix is older than your last hire.
Triple Whale, Northbeam, server-side wiring, MMM stitched end to end. Real attribution that the finance team trusts and the board signs off on.
05Breaking out of a legacy account structure or transitioning off an agency.
Migration without losing learning. Account rebuilds, audience copy, conversion-API preservation, learning-phase recovery on the platform side.
06Series A through C. Need to prove paid is incremental before the next board meeting.
Conversion-lift studies, holdout designs, weekly readouts on actual revenue. Numbers that survive board scrutiny instead of vendor decks.
What we run on
Certified, fluent, and shipping production work on every tool below. No theoretical knowledge — only platforms we've built programs on.

Search · PMax · YouTube

Advantage+ · Catalog · CAPI
LinkedIn Ads
B2B demand + ABM
TikTok Ads
Spark Ads · UGC
X Ads
Brand + performance
DSP / CTV
TheTradeDesk · DV360
Triple Whale
Attribution + MMM
Northbeam
MMM
What you receive
Concrete outputs, not slide decks. Each one shows up in your stack and your inbox — never as a PDF.
Week 1
Account structure, creative inventory, audience overlap, attribution gaps. Sized in dollars, not opinions.
Week 2-3
Account architecture, naming convention, creative testing matrix, bid strategy. Migration plan if you're on legacy structures.
Always-on
Geo holdouts, intent-to-treat designs, conversion lift studies. We prove the spend pays for itself.
Always-on
CAC, ROAS, LTV-adjusted spend, channel mix, creative leaderboard. Daily refresh. Yours to keep.
The live operating surface
Scroll the dashboard. The frame stays in view while the surface cycles through every operating view BRCG ships against — synthetic numbers, real shape.
Performance · Spend & ROAS
Blended ROAS
4.1×
vs 2.9× 90d ago
Monthly spend
$184K
6 channels active
Blended CAC
$38
-27% trailing 90d
Tests in market
12
creative + audience
Attributed revenue · trailing 12 months
Performance · Channel mix
Channels live
6
of 8 mapped
Top channel
5.2× ROAS
New channel
ramping wk 3
Spend held
$22K
X Ads paused
Channel
Format
Status
Performance
Google Ads
Search · PMax
Live
5.2× ROAS · scaling
Meta Ads
Advantage+ · CAPI
Live
3.8× ROAS · creative refresh wk
TikTok Ads
Spark Ads · UGC
Scaling
ramping 2× weekly
Demand-gen B2B
Testing
3 lead-form variants live
YouTube
View-through · Demand
Rolling out
geo-holdout live
X Ads
Brand · pulsed
Paused
budget reallocated
Optimization · Creative leaderboard
Variants live
47
this week
Test win rate
32%
trailing 60d
Shipped to scale
9
in last 30d
Killed losers
23
no debate cycle
Top performers · trailing 14 days
UGC unboxing · TikTok
+3.4× ROAS lift vs control
Founder Q&A · Meta Reels
+2.1× ROAS lift vs control
Hero product · Static
+1.7× ROAS lift vs control
How-to demo · YouTube
+0.9× ROAS lift vs control
Comparison · LinkedIn
+0.4× ROAS lift vs control
Optimization · Incrementality testing
Geo holdouts
3
active studies
Lift vs control
+22%
p < 0.01
Coverage
100%
every major channel
Studies / quarter
8
rolling cadence
Treatment cohort · revenue
$1.42M
Control cohort · revenue
$1.16M
The artifact
On the CRM page we show a full sample of the audit deliverable BRCG sends in the first 48 hours — synthetic numbers, real shape. Every engagement starts there.
How we work
Each phase has a defined output. Nothing ships without one.
Week 1
Live API read of every account. Performance baseline, attribution gaps, structural issues. Free.
Week 2-3
Account rebuilds, creative matrix, audience taxonomy. Migration without losing learning.
Week 4-6
Creative iteration, audience tests, bid experiments. Statistical-significance gated.
Week 7+
Profitable channels get more spend, unprofitable ones get killed. Weekly optimization cadence.
Full scope
Full-funnel campaign architecture across Google, Meta, LinkedIn, YouTube, TikTok, CTV
Creative strategy + production briefing optimized for platform-native formats
AI-powered audience segmentation, bid management, and dayparting
Incrementality testing and MMM/MTA to prove real revenue impact
CAC, ROAS, LTV reporting tied to business outcomes — not impressions
How the work runs
The work runs against the same cadence regardless of service. Every column is something we ship on every engagement — the right side is what most agencies actually deliver.
Audit
48 hours, built from your live data.
4-6 weeks of discovery decks and a kickoff workshop.
Weekly readout
Under five minutes. What shipped, what moved, what's next.
Monthly QBR deck. Slides, not signal.
Operating dashboard
Live and visible end-to-end. Pull it up any day.
PDF in email when reporting day comes around.
Experiment cadence
A/B tests shipped weekly. Documented every time.
Tests scoped quarterly. Results discussed in slides.
Deliverability
Owned. Sender reputation watched daily. Triaged same-day if a domain wobbles.
Flagged to the platform when complaints spike.
Migration risk
Parallel-write where it matters. You never go dark on a send.
Hard cutover. Hold your breath through hypercare.
What we target
Targets the team builds against on every engagement in this service. Calibrated against your baseline in week one, then tracked weekly. The audit makes the starting line honest before we agree to the finish.
Blended ROAS
3-5×
Real attribution stitched across paid channels. Numbers the CFO signs off on.
CAC reduction
-30 to -50%
Inside the first ninety days. Compared against the trailing-quarter baseline.
Spend efficiency lift
+30-50%
Same media budget, more conversions. Driven by account restructure plus test cadence.
Incrementality coverage
100%
Geo holdouts and conversion-lift studies running on every major channel.
Creative throughput
10×
Variants shipped per week vs. the agency-status-quo baseline. AI-native pipeline.
Attribution stack
Server-side
First-party event collection, CAPI, server-side GTM, MMM wired to your warehouse.
Get started
No deck, no pitch. Tell us about your stack — we'll reply with where we'd focus first.
Built from your live data, not a template. Turnaround under 48 hours.
FAQ
Audit ships in 48 hours. Build starts in week 2 once findings are signed off. First live deliverables go out by week 4. There are no quarterly timelines.
Depends on the starting state. The audit calibrates the number against your actual data, not a benchmark deck. Where the baseline is broken, first weeks usually move 20-40% on opens or clicks. For mature programs we hunt incremental: 5-15% on the right cohort, compounded across six months. We won't promise a number on the first call we can't show you the math for.
The operator who runs your audit ships the work. On Rhoback, the same person who ran the audit ran every one of the 50+ A/B tests. On Inner Balance, the operator who scoped the quiz integration built the 50+ flows it powers. Typical BRCG team: two or three specialists embedded directly in your stack and your project board.
That's a preferred starting condition. We work alongside in-house leads as the ops bench — platform certifications, the experiments their team doesn't have cycles for, the migrations no one wants to own. Several of our longest accounts have full in-house teams who use us for the work they shouldn't be doing themselves.
In scope: strategy, audit, builds, experiments, weekly readouts, dashboards, platform migrations, agent and AI tooling work. Out of scope: ad media spend (no commission, ever), full creative production for video, brand identity. Scope is explicit in the SOW so there are no surprises on month two.
Weekly readout, always under five minutes. What shipped, what moved, what's next. Email or Loom, your call. The live operating dashboard runs in the background: migration tracker, daily send performance, attributed revenue trend, lifecycle map. You can pull it up any day.
We do. Sender reputation, postmaster monitoring, SNDS, blacklist watching, warmup ramps. If a domain ever gets in trouble we triage the same day. This is the operational table-stake that gets dropped at most agencies and we treat it as non-negotiable.
The work shifts from rebuild to operate. The audit identifies three to five opportunities sized in dollars; months one through three ship the rebuild. Month four onward is steady-state operations: testing, optimizing, new flows as the business evolves. Most engagements compound. Few taper.
No. We work month-to-month after a 90-day minimum. If we're not driving outcomes you should be able to leave clean. We would rather earn the next month than lock you into one.
Embedded by default. We work inside your stack: your Slack, your CRM, your ad accounts, your project board. Like an extension of the team, not a vendor sending decks.
In their words
The testing framework BRCG built changed how we think about email. Every element gets tested, every result gets documented. Our signup conversion tripled and email became our top revenue channel.
VP of Marketing
Rhoback
Rhoback
More work
Book a call. We'll create a free audit on your stack — what's working, what's not, what we'd change first.
Book a growth call