Service · Paid Media

Scale revenue, not just spend.

Performance campaigns across Google, Meta, LinkedIn, TikTok, YouTube, and CTV — run as one full-funnel system, not a per-channel scramble. AI handles the testing volume; humans handle the strategy and the hard calls.

Programs we run · Named, numeric

Three numbers from current accounts.

Inner Balance

<1% → 40%

CRM-attributed revenue · 50 quiz-powered flows in Klaviyo

See the work

Rhoback

+300%

signup conversion · 50+ A/B tests in 90 days

See the work

Zero

4 yrs

embedded CRM team · SendGrid → Braze → DAU lever

See the work

Who this is for

Find yourself on this list.

BRCG works across industries. The team has shipped CRM, paid, SEO, and product work for DTC, gaming, fintech, social, marketplace, and nonprofit. What matters is the situation. If one of these reads like the room you're sitting in, the work below is built for you.

What we run on

The stack.

Certified, fluent, and shipping production work on every tool below. No theoretical knowledge — only platforms we've built programs on.

LinkedIn Ads

B2B demand + ABM

TikTok Ads

Spark Ads · UGC

X Ads

Brand + performance

DSP / CTV

TheTradeDesk · DV360

Triple Whale

Attribution + MMM

Northbeam

MMM

What you receive

Things that ship.

Concrete outputs, not slide decks. Each one shows up in your stack and your inbox — never as a PDF.

Week 1

Full-funnel audit.

Account structure, creative inventory, audience overlap, attribution gaps. Sized in dollars, not opinions.

Week 2-3

Restructure + rebuild.

Account architecture, naming convention, creative testing matrix, bid strategy. Migration plan if you're on legacy structures.

Always-on

Incrementality testing.

Geo holdouts, intent-to-treat designs, conversion lift studies. We prove the spend pays for itself.

Always-on

Live performance dashboard.

CAC, ROAS, LTV-adjusted spend, channel mix, creative leaderboard. Daily refresh. Yours to keep.

The live operating surface

What the paid program looks like, every day.

Scroll the dashboard. The frame stays in view while the surface cycles through every operating view BRCG ships against — synthetic numbers, real shape.

BRCG Ops · Paid·Spend & ROASLIVE

Performance · Spend & ROAS

Blended ROAS

4.1×

vs 2.9× 90d ago

Monthly spend

$184K

6 channels active

Blended CAC

$38

-27% trailing 90d

Tests in market

12

creative + audience

Attributed revenue · trailing 12 months

J
F
M
A
M
J
J
A
S
O
N
D

Performance · Channel mix

Channels live

6

of 8 mapped

Top channel

Google

5.2× ROAS

New channel

LinkedIn

ramping wk 3

Spend held

$22K

X Ads paused

Channel

Format

Status

Performance

Google Ads

Search · PMax

Live

5.2× ROAS · scaling

Meta Ads

Advantage+ · CAPI

Live

3.8× ROAS · creative refresh wk

TikTok Ads

Spark Ads · UGC

Scaling

ramping 2× weekly

LinkedIn

Demand-gen B2B

Testing

3 lead-form variants live

YouTube

View-through · Demand

Rolling out

geo-holdout live

X Ads

Brand · pulsed

Paused

budget reallocated

Optimization · Creative leaderboard

Variants live

47

this week

Test win rate

32%

trailing 60d

Shipped to scale

9

in last 30d

Killed losers

23

no debate cycle

Top performers · trailing 14 days

  • 01

    UGC unboxing · TikTok

    +3.4× ROAS lift vs control

    +340%
  • 02

    Founder Q&A · Meta Reels

    +2.1× ROAS lift vs control

    +210%
  • 03

    Hero product · Static

    +1.7× ROAS lift vs control

    +170%
  • 04

    How-to demo · YouTube

    +0.9× ROAS lift vs control

    +90%
  • 05

    Comparison · LinkedIn

    +0.4× ROAS lift vs control

    +40%

Optimization · Incrementality testing

Geo holdouts

3

active studies

Lift vs control

+22%

p < 0.01

Coverage

100%

every major channel

Studies / quarter

8

rolling cadence

Treatment cohort · revenue

$1.42M

Control cohort · revenue

$1.16M

How we work

Phased delivery.

Each phase has a defined output. Nothing ships without one.

Week 1

Audit.

Live API read of every account. Performance baseline, attribution gaps, structural issues. Free.

Week 2-3

Restructure.

Account rebuilds, creative matrix, audience taxonomy. Migration without losing learning.

Week 4-6

Test.

Creative iteration, audience tests, bid experiments. Statistical-significance gated.

Week 7+

Scale.

Profitable channels get more spend, unprofitable ones get killed. Weekly optimization cadence.

Full scope

Everything we cover.

Full-funnel campaign architecture across Google, Meta, LinkedIn, YouTube, TikTok, CTV

Creative strategy + production briefing optimized for platform-native formats

AI-powered audience segmentation, bid management, and dayparting

Incrementality testing and MMM/MTA to prove real revenue impact

CAC, ROAS, LTV reporting tied to business outcomes — not impressions

How the work runs

The shape of a BRCG engagement.

The work runs against the same cadence regardless of service. Every column is something we ship on every engagement — the right side is what most agencies actually deliver.

Audit

BRCG

48 hours, built from your live data.

Most agencies

4-6 weeks of discovery decks and a kickoff workshop.

Weekly readout

BRCG

Under five minutes. What shipped, what moved, what's next.

Most agencies

Monthly QBR deck. Slides, not signal.

Operating dashboard

BRCG

Live and visible end-to-end. Pull it up any day.

Most agencies

PDF in email when reporting day comes around.

Experiment cadence

BRCG

A/B tests shipped weekly. Documented every time.

Most agencies

Tests scoped quarterly. Results discussed in slides.

Deliverability

BRCG

Owned. Sender reputation watched daily. Triaged same-day if a domain wobbles.

Most agencies

Flagged to the platform when complaints spike.

Migration risk

BRCG

Parallel-write where it matters. You never go dark on a send.

Most agencies

Hard cutover. Hold your breath through hypercare.

What we target

Numbers we hit when the work runs right.

Targets the team builds against on every engagement in this service. Calibrated against your baseline in week one, then tracked weekly. The audit makes the starting line honest before we agree to the finish.

Blended ROAS

3-5×

Real attribution stitched across paid channels. Numbers the CFO signs off on.

CAC reduction

-30 to -50%

Inside the first ninety days. Compared against the trailing-quarter baseline.

Spend efficiency lift

+30-50%

Same media budget, more conversions. Driven by account restructure plus test cadence.

Incrementality coverage

100%

Geo holdouts and conversion-lift studies running on every major channel.

Creative throughput

10×

Variants shipped per week vs. the agency-status-quo baseline. AI-native pipeline.

Attribution stack

Server-side

First-party event collection, CAPI, server-side GTM, MMM wired to your warehouse.

Get started

Free audit. 48 hours.

No deck, no pitch. Tell us about your stack — we'll reply with where we'd focus first.

Request your free audit.

Built from your live data, not a template. Turnaround under 48 hours.

FAQ

Common questions.

How fast can you start on paid media?

Audit ships in 48 hours. Build starts in week 2 once findings are signed off. First live deliverables go out by week 4. There are no quarterly timelines.

What's realistic for a first lift?

Depends on the starting state. The audit calibrates the number against your actual data, not a benchmark deck. Where the baseline is broken, first weeks usually move 20-40% on opens or clicks. For mature programs we hunt incremental: 5-15% on the right cohort, compounded across six months. We won't promise a number on the first call we can't show you the math for.

Who actually does the work on paid media?

The operator who runs your audit ships the work. On Rhoback, the same person who ran the audit ran every one of the 50+ A/B tests. On Inner Balance, the operator who scoped the quiz integration built the 50+ flows it powers. Typical BRCG team: two or three specialists embedded directly in your stack and your project board.

What if we already have an in-house lifecycle lead?

That's a preferred starting condition. We work alongside in-house leads as the ops bench — platform certifications, the experiments their team doesn't have cycles for, the migrations no one wants to own. Several of our longest accounts have full in-house teams who use us for the work they shouldn't be doing themselves.

What's in scope and what isn't?

In scope: strategy, audit, builds, experiments, weekly readouts, dashboards, platform migrations, agent and AI tooling work. Out of scope: ad media spend (no commission, ever), full creative production for video, brand identity. Scope is explicit in the SOW so there are no surprises on month two.

How does reporting actually work?

Weekly readout, always under five minutes. What shipped, what moved, what's next. Email or Loom, your call. The live operating dashboard runs in the background: migration tracker, daily send performance, attributed revenue trend, lifecycle map. You can pull it up any day.

Who owns deliverability?

We do. Sender reputation, postmaster monitoring, SNDS, blacklist watching, warmup ramps. If a domain ever gets in trouble we triage the same day. This is the operational table-stake that gets dropped at most agencies and we treat it as non-negotiable.

What happens at month 4 once the audit work is done?

The work shifts from rebuild to operate. The audit identifies three to five opportunities sized in dollars; months one through three ship the rebuild. Month four onward is steady-state operations: testing, optimizing, new flows as the business evolves. Most engagements compound. Few taper.

Do you require a long-term contract?

No. We work month-to-month after a 90-day minimum. If we're not driving outcomes you should be able to leave clean. We would rather earn the next month than lock you into one.

What does engagement look like — agency, embedded, or both?

Embedded by default. We work inside your stack: your Slack, your CRM, your ad accounts, your project board. Like an extension of the team, not a vendor sending decks.

In their words

What the teams say.

The testing framework BRCG built changed how we think about email. Every element gets tested, every result gets documented. Our signup conversion tripled and email became our top revenue channel.

VP of Marketing

Rhoback

Rhoback

Talk to the people doing the work.

Book a call. We'll create a free audit on your stack — what's working, what's not, what we'd change first.

Book a growth call