Kodie Critzer
CEO / Co-Founder
The team
24 specialists, hand on every program.
Lifecycle marketers, designers, and operators. Every person on this page owns a piece of a real client program right now.
Leadership
Founders
Henry Pollard
COO / Co-Founder
Directors & advisors
3 people
Janet Pan Schaefer
Director of Lifecycle Marketing
Christina DiSomma
Director of B2B
Sean McCann
Advisor
Lifecycle & campaign
9 people
Allison Beck
Lifecycle Marketing Manager
Shae Fascenda
Senior Lifecycle Manager
Margo Wagner
Campaign Coordinator
Caroline Hullman
Campaign Coordinator
Peter Larsen
Lifecycle Marketing Manager
Vibha Vijay
Lifecycle Marketing Manager
Bella Aron
Lifecycle Marketing Manager
Matheus Motta
Lifecycle Marketing Manager
Christian Stole
Campaign Coordinator
Design
3 people
Marley Slade
Design Manager
Alejandro Hernandez
Graphic Designer
Boaz Soliven
Designer
Operations
6 people
Liezl Coronas
Operations Manager
Blair Pielago
Operations
Jeane Lagria
Operations
Sam Blaquera
Operations
April Benuya
Operations
Justine Villanueva
Operations
Executive
1 person
Maureen
Executive Assistant
The weekly rhythm.
A lifecycle manager owns the program. A designer owns the templates. Ops owns the calendar and QA.
Every engagement runs on a weekly cadence: one campaign in flight, one in design, one in QA. Send schedule, post-send reports, and the next-week plan land every Friday.
Where we sit.
- HQCharlottesville, VA
- HoursMon–Fri, US Eastern. Weekend escalation when sends are live.
- HiringLifecycle marketers, CRM strategists, designers. Always.
- Get in touchhello@brcg.co
Want to work with this team?
Book a call. We'll talk about your program, where the gaps are, and what we'd ship in the first 30 days.
Book a call