Certified Iterable partner agency
Operator for teams running Iterable + Hightouch. The Iterable partner agency you hand the keys to — for takeovers, migrations, and ongoing campaign ops.
Flexible data model, agentic AI, and a workflow builder that doesn't require engineering tickets. We build Iterable programs for consumer apps, marketplaces, and fintech brands.
Certified Iterable partner agency
Iterable is cross-channel automation that turns real-time signals into personalized experiences. Best for consumer apps and digital services with multi-channel needs; fintech, marketplaces, and media; teams that outgrew Klaviyo or Customer.io but don't need full Braze cost; $10M-$100M.
What a Iterable partner agency actually does
Production-grade Iterable work, not theoretical knowledge. Each line below maps to programs we've shipped — across the platform's actual surface area, not the marketing site's.
Workflow Studio
Triggered, behavioral, and lifecycle Workflows built in Workflow Studio — entry logic, branching, and orchestration a marketer can actually edit next quarter, without an engineering ticket.
Nova AI
Nova's agentic AI put to work across send-time, content, and decisioning — AI that ships into the program, not a feature sitting idle in the platform.
Cross-channel
Email, push, SMS, in-app, direct mail, and web push orchestrated together. Every channel actually shipping and contributing on a coordinated cadence.
Data activation
Snowflake, BigQuery, Redshift, and CDPs wired in. Event taxonomy, identity resolution, and reverse-ETL for traits and segments that earn their cost.
Deliverability
Set up new sending infra or rehab a damaged reputation. IP warming, Postmaster + SNDS monitoring, list hygiene rules, complaint-rate triage. Sends land where they're supposed to.
Migrations
SFMC, Braze, Mailchimp, Klaviyo, Customer.io, Marketo, HubSpot, Responsys, in-house. Parallel-write data integrity, event taxonomy mapped, templates rebuilt in Handlebars. Canonical: Discord migration onto Iterable + Hightouch with full Snowflake reverse-ETL.
Iterable vs
Use Iterable when you're a consumer app or marketplace, $10M-$100M, with a warehouse and events, running email/push/in-app/SMS on a mid-market budget. Use Braze when you're $50M+ with high mobile complexity. Use Klaviyo when you're DTC on Shopify sub-$20M.
How we work
Each phase has a defined output. Nothing ships without one.
Full Iterable instance review or net-new implementation plan. Event taxonomy, Workflow Studio architecture, deliverability, template + Snippet pipeline. Gap list sized by revenue.
Workflow Studio builds, Data Feeds endpoints, Embedded Messaging rollout, template systems, Snippets. Channels launched in order of impact.
CDP integrations, identity resolution, Catalog configured, Hightouch reverse-ETL from Snowflake into Iterable, warehouse export wired the other direction. Command Center reporting built on real numbers.
Ongoing campaign ops, Nova AI tuning, experimentation, optimization. We run your Iterable week over week — not a project handoff, an operating partner.
Recent Iterable work
TrueCar
0Iterable campaigns audited and rebuilt
Audited and rebuilt 59 active campaigns across the Iterable lifecycle program — Workflow Studio architecture, Snippets, Data Feeds, deliverability, and Command Center reporting tuned to revenue, not opens.
FAQ
Quick answers to what Iterable admins ask us before a kickoff. Want to dig in on something specific — book a call and we'll walk through your account.
Can you take over our existing Iterable instance?
Most of our Iterable work is takeover. The first two weeks are a full audit — Workflow Studio review, deliverability, Snippet hygiene, Command Center reporting tied back to revenue. You get a gap list ranked by what hurts the most, and we start operating from week three. No kickoff theater.
How fast does a new Workflow ship?
Five to ten business days for a standard lifecycle or transactional Workflow — copy, Handlebars build, QA, deliverability check. Cross-channel Workflows with Data Feeds and Catalog dependencies usually run two to three weeks. We respect your release cadence.
Are you handling deliverability and Snippet hygiene?
Yes — neither is a separate engagement. New dedicated IPs, warming schedules, Postmaster + SNDS monitoring, complaint-rate triage, and Snippet inventory cleanup are baseline operating work on every Iterable instance we run.
We're considering migrating to Iterable. What does that look like?
Discord migrated onto Iterable + Hightouch with our team running the cutover — Snowflake reverse-ETL feeding traits and segments, event taxonomy mapped, Workflows rebuilt in Handlebars, deliverability preserved end-to-end. We've also pulled brands off SFMC, Braze, Mailchimp, Klaviyo, Customer.io, Marketo, HubSpot, Responsys, and in-house systems.
Who builds the templates and Snippets?
We do. Design, Handlebars build, Snippets, Catalog configuration, Data Feeds endpoints, QA — all in-house. Strategy without execution is a deck, not a program.
In their words
BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.
Director of CRM
Discord
Discord
Book a call. We'll tell you honestly — and back it with data from programs we've built on every platform we partner with.
Book a call
