Partner · CRM & Messaging
Cross-channel programs built on Iterable.
BRCG is a certified Iterable partner agency. We build, migrate, and scale Iterable programs for consumer apps and mid-market brands — Workflow Studio orchestration, Catalog-driven personalization, Data Feeds for live content, and Nova AI tuned in production.
Certified Iterable partner agency
Mid-market consumer brands and apps that outgrew Klaviyo and need cross-channel orchestration without enterprise complexity.
What we ship on Iterable
Capabilities.
Production-grade Iterable work, not theoretical knowledge. Each line below maps to programs we've shipped — across the platform's actual surface area, not the marketing site's.
Implementation
Workflow Studio architecture.
Cross-channel journey builds — email, SMS, push, in-app, embedded messaging — with branching on behavioral and computed traits.
Personalization
Data Feeds + Catalog.
Server-side data fetches into Handlebars templates. Catalog configured for product recommendations and dynamic content blocks.
AI
Nova AI + Nova Decisioning.
Nova Copy Assistant for subject and copy. Nova Decisioning (April 2026 GA) for dynamic-allocation send and content selection.
Migration
Mailchimp / SFMC → Iterable.
Discord-tier migration patterns: event taxonomy mapped, Hightouch reverse-ETL wired from your warehouse, templates rebuilt in Handlebars.
Embedded
Embedded messaging.
Mobile in-app and web embedded message implementation. SDK install, message-card design system, behavioral trigger setup.
Data
Command Center reporting.
Aggregate-level performance reporting + custom dashboards. Snowflake export for warehouse-native attribution.
Iterable · in production
Fluent in Iterable.
Iterable's proprietary surface area, defined — the primitives we ship in every day, not vocabulary we picked up reading the docs once.
Workflow Studio
Visual journey/orchestration builder (Iterable's Canvas equivalent)
Catalog
Product data table for personalization and recommendations
Data Feeds
Server-side content fetches into templates at render time
Snippets
Reusable template fragments across campaigns
Handlebars
Templating language for personalization and conditional logic
Nova AI
AI suite — Copy Assistant, Send Time Optimization, Decisioning
Nova Decisioning
Dynamic-allocation send + content selection (April 2026 GA)
Command Center
Aggregate program performance reporting layer
Embedded Messaging
In-app + web message cards (vs. push or modal in-app)
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Week 1-2
Implementation audit.
Event taxonomy, Workflow architecture, Catalog configuration, deliverability. Sized gap list.
Week 3-6
Workflow + Catalog build.
Welcome, post-purchase, win-back, loyalty Workflows. Catalog configured for personalization.
Week 6-10
Data Feeds + reporting.
Server-side personalization endpoints. Command Center dashboards. Warehouse export.
Month 3+
Optimize + Nova.
Nova Copy Assistant, Send Time Optimization, Decisioning. Weekly readouts.
Proof
It works on Iterable.
FAQ
Questions we hear.
Is BRCG a certified Iterable partner?
Yes. BRCG is a certified Iterable partner agency. We have shipped Iterable implementations and migrations for consumer apps, including the canonical Discord migration from a legacy ESP onto Iterable + Hightouch.
How long does an Iterable migration take?
Most migrations to Iterable from Mailchimp, Klaviyo, or Salesforce Marketing Cloud take 6–10 weeks: 1–2 weeks for taxonomy and Catalog setup, 3–5 weeks for Workflow rebuilds, 2–3 weeks for parallel-write data validation and cutover. Larger enterprises with deep AMPscript logic typically take 10–14 weeks.
Can BRCG wire Iterable to our data warehouse?
Yes. The most common pattern is Hightouch reverse-ETL from Snowflake / BigQuery into Iterable for traits and segments, paired with Iterable's Snowflake export for closed-loop attribution. We architect both directions of the pipe.
What's the difference between Iterable and Braze?
Iterable is best for mid-market consumer brands that outgrew Klaviyo and need cross-channel orchestration without enterprise complexity. Braze fits enterprise consumer apps with 1M+ MAU, real-time behavioral SDK instrumentation, and engineering capacity. Both are certified BRCG partners — we'll tell you honestly which fits.
Does BRCG implement Nova AI?
Yes. BRCG implements Nova Copy Assistant, Send Time Optimization, and Nova Decisioning. We measure incrementality against held-out controls — Nova earns its place where it does.
In their words
What the teams say.
BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.
Director of CRM
Discord
Discord
Not sure if Iterable is right for you?
Book a call. We'll tell you honestly — and back it with data from programs we've built on every platform we partner with.
Book a call