Certified Iterable partner agency
Operator for teams running Iterable + Hightouch. The Iterable partner agency you hand the keys to — for takeovers, migrations, and ongoing campaign ops.
Workflow Studio architecture, Data Feeds, Catalog, Nova AI, Embedded Messaging, and the Snippet + Handlebars pipeline that actually ships sends. We take over drifted instances, run migrations off any tool, and operate the lifecycle program week over week. The Iterable agency teams hand the keys to when the program needs an operator, not another deck.
What a Iterable partner agency actually does
Production-grade Iterable work, not theoretical knowledge. Each line below maps to programs we've shipped — across the platform's actual surface area, not the marketing site's.
Audit + takeover
Full instance audit — Workflow Studio review, deliverability check, IP warming, list hygiene, event taxonomy, Command Center reporting. Gap list sized by revenue, then we run it.
Data + CDP
Event taxonomy, identity resolution, Segment / mParticle / Rudderstack / Hightouch wired in. Snowflake reverse-ETL into Iterable for traits and segments that earn their cost.
Channels
Email, SMS, push, in-app, Embedded Messaging, webhooks. Get every channel actually shipping and contributing — not just sitting in the Workflow Studio side panel.
Data Feeds
Live inventory, account state, recommendations, real-time pricing pulled in at render time via Data Feeds. Replaces the separate decisioning tool you were about to buy.
Embedded Messaging
Design + behavioral triggers + analytics for the in-app and web embedded message cards most teams ignore. Built-in retention lever once you actually invest in the design system.
Catalog enablement
Taxonomy, daily refresh, recommendation surfaces, dynamic content. The Catalog work that makes Data Feeds and Workflow Studio worth the engineering hours.
Template systems
Full design and dev pipeline. Reusable Snippets, Handlebars component library, design tokens. Build it once, every Workflow uses it.
Migrations
SFMC, Braze, Mailchimp, Klaviyo, Customer.io, Marketo, HubSpot, Responsys, in-house. Parallel-write data integrity, event taxonomy mapped, templates rebuilt in Handlebars. Canonical: Discord migration onto Iterable + Hightouch with full Snowflake reverse-ETL.
Deliverability
Set up new sending infra or rehab a damaged reputation. Postmaster + SNDS monitoring, list hygiene rules, complaint-rate triage. Sends land where they're supposed to.
How we work
Each phase has a defined output. Nothing ships without one.
Full Iterable instance review or net-new implementation plan. Event taxonomy, Workflow Studio architecture, deliverability, template + Snippet pipeline. Gap list sized by revenue.
Workflow Studio builds, Data Feeds endpoints, Embedded Messaging rollout, template systems, Snippets. Channels launched in order of impact.
CDP integrations, identity resolution, Catalog configured, Hightouch reverse-ETL from Snowflake into Iterable, warehouse export wired the other direction. Command Center reporting built on real numbers.
Ongoing campaign ops, Nova AI tuning, experimentation, optimization. We run your Iterable week over week — not a project handoff, an operating partner.
Recent Iterable work
TrueCar
0Iterable campaigns audited and rebuilt
Audited and rebuilt 59 active campaigns across the Iterable lifecycle program — Workflow Studio architecture, Snippets, Data Feeds, deliverability, and Command Center reporting tuned to revenue, not opens.
FAQ
Quick answers to what Iterable admins ask us before a kickoff. Want to dig in on something specific — book a call and we'll walk through your account.
Can you take over our existing Iterable instance?
Most of our Iterable work is takeover. The first two weeks are a full audit — Workflow Studio review, deliverability, Snippet hygiene, Command Center reporting tied back to revenue. You get a gap list ranked by what hurts the most, and we start operating from week three. No kickoff theater.
How fast does a new Workflow ship?
Five to ten business days for a standard lifecycle or transactional Workflow — copy, Handlebars build, QA, deliverability check. Cross-channel Workflows with Data Feeds and Catalog dependencies usually run two to three weeks. We respect your release cadence.
Are you handling deliverability and Snippet hygiene?
Yes — neither is a separate engagement. New dedicated IPs, warming schedules, Postmaster + SNDS monitoring, complaint-rate triage, and Snippet inventory cleanup are baseline operating work on every Iterable instance we run.
We're considering migrating to Iterable. What does that look like?
Discord migrated onto Iterable + Hightouch with our team running the cutover — Snowflake reverse-ETL feeding traits and segments, event taxonomy mapped, Workflows rebuilt in Handlebars, deliverability preserved end-to-end. We've also pulled brands off SFMC, Braze, Mailchimp, Klaviyo, Customer.io, Marketo, HubSpot, Responsys, and in-house systems.
Who builds the templates and Snippets?
We do. Design, Handlebars build, Snippets, Catalog configuration, Data Feeds endpoints, QA — all in-house. Strategy without execution is a deck, not a program.
In their words
BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.
Director of CRM
Discord
Discord
Book a call. We'll tell you honestly — and back it with data from programs we've built on every platform we partner with.
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