Inner Balance
<1% → 40%
CRM-attributed revenue · 50 quiz-powered flows in Klaviyo
See the workService · Marketing Operations
Campaign deployment, QA, tagging, workflow automation, and platform governance — the ops layer that keeps paid, SEO, CRM, and product moving in sync. No dropped balls, no manual chaos.
Programs we run · Named, numeric
Inner Balance
<1% → 40%
CRM-attributed revenue · 50 quiz-powered flows in Klaviyo
See the workRhoback
+300%
signup conversion · 50+ A/B tests in 90 days
See the workZero
4 yrs
embedded CRM team · SendGrid → Braze → DAU lever
See the workWho this is for
BRCG works across industries. The team has shipped CRM, paid, SEO, and product work for DTC, gaming, fintech, social, marketplace, and nonprofit. What matters is the situation. If one of these reads like the room you're sitting in, the work below is built for you.
Every send, deploy, and launch is hand-pushed. Each one is its own Slack thread.
Workflow automation in Make, n8n, or Zapier. Approval routing, asset trafficking, send QA, all moved off Slack and onto rails.
02Tags and tracking are inconsistent. Reports disagree. The numbers feel unreliable.
GTM rebuild, server-side wiring, naming convention rollout, template library enforcement. The trust gap closes once the data agrees with itself.
03Multi-brand or multi-region. Every campaign rebuilt from scratch.
Connected Content and API-driven dynamic blocks. One template, dozens of personalized variants. Newsletter Builder workflow if you need it.
04Sends go out with errors and the first signal is customer complaints.
Pre-launch QA framework. Multi-channel send tests, dark-mode preview matrix, broken-link catcher, suppression check. Errors caught before send, not after.
05ESP migration is on the calendar and no one wants to own it.
Parallel-write architecture, daily migration tracker, week-by-week dependency map. Hypercare plan written before the cutover, not after.
06Naming conventions, suppression rules, and access permissions exist as folklore, not docs.
Platform governance. Naming conventions, template libraries, suppression rules, quarterly access audits. Documented, enforced, versioned.
What we run on
Certified, fluent, and shipping production work on every tool below. No theoretical knowledge — only platforms we've built programs on.
Workflow automation
Self-hosted automation
Template logic

Braze · Iterable
CDP
Hightouch
Reverse-ETL
Ops infrastructure
What you receive
Concrete outputs, not slide decks. Each one shows up in your stack and your inbox — never as a PDF.
Week 1
What's automated, what's manual, where the dropped balls happen. Sized by hours lost and revenue impact.
Week 2+
Make / n8n / Zapier scenarios that replace the spreadsheets and approval-chain Slack threads.
Ongoing
Pre-launch checklists, multi-channel send tests, dark-mode preview matrix. Catch the issues before customers do.
Ongoing
Naming conventions, template libraries, suppression rules, access permissions. Documented, enforced, versioned.
The live operating surface
Scroll the dashboard. The frame stays in view while the surface cycles through every operating view BRCG ships against — synthetic numbers, real shape.
Quality · Pre-launch checklist status
QA pass rate
98.1%
trailing 30d
Sends caught
47
errors blocked
Dropped balls
0
since rollout
Avg cycle time
18h
draft → approved
Workflow
Channel
Status
Last run
Newsletter Builder
HubSpot
Live
1-click DRAFT push
Send QA framework
Pre-launch
Live
Litmus + dark mode
Connected Content
Braze · Iterable
Live
API-driven blocks
Approval routing
Make scenario
Live
Slack + DocuSign
Suppression audit
Compliance
Scheduled
next quarter
Template library
Governance
Live
enforced via lint
Quality · Workflow automation status
Active workflows
23
in production
Manual touches saved
186h
monthly
Workflow uptime
99.8%
trailing 90d
Errors triaged
<24h
median
Top workflows by volume
Send approval routing
Make · 142 runs / wk
Asset trafficking
Make · 96 runs / wk
QA pre-launch checklist
n8n · 47 runs / wk
Newsletter Builder push
Custom · 13 runs / wk
Suppression sync
Zapier · 84 runs / wk
Throughput · Approval queue
In queue
12
active reviews
Median cycle
18h
vs 72h baseline
SLA hits
94%
of approvals
Escalated
1
this week
Campaign
Stage
Status
Due
Q4 holiday newsletter
Marketing
Live
approved, queued send
Welcome series rev
Lifecycle
Approving
creative sign-off pending
Re-engagement push
Lifecycle
Approving
legal review wk
Pricing test landing
Acquisition
Draft
design wk 2
Q1 brand refresh
Brand
Draft
moodboard review
Loyalty tier launch
Retention
Briefed
Q1 calendar
Throughput · Template library
Active templates
84
across 3 brands
Reuse rate
82%
of sends
Avg build time
14m
templated send
Drift detected
3
linter caught
Most-used templates · trailing 90 days
Newsletter · brand-locked
184 uses · 0 drift
Welcome series block · v3
147 uses · 0 drift
Promo · single-product
96 uses · 1 drift
Behavioral trigger · cart
74 uses · 0 drift
Re-engagement · 60d
52 uses · 2 drift
The artifact
On the CRM page we show a full sample of the audit deliverable BRCG sends in the first 48 hours — synthetic numbers, real shape. Every engagement starts there.
How we work
Each phase has a defined output. Nothing ships without one.
Week 1
Workflow map, manual-task inventory, error/downtime log.
Week 2-4
SOP build, runbook authoring, naming convention rollout.
Week 4-8
High-volume workflows moved to Make/n8n. QA framework live.
Week 8+
Quarterly access audits, template library updates, deprecation cycles.
Full scope
Campaign deployment across email, paid, and web
Pre-launch QA + multi-channel testing protocols
Workflow automation and approval routing
Tagging, tracking, and event wiring (GTM, Segment, server-side)
Asset production and trafficking
Platform configuration and governance
How the work runs
The work runs against the same cadence regardless of service. Every column is something we ship on every engagement — the right side is what most agencies actually deliver.
Audit
48 hours, built from your live data.
4-6 weeks of discovery decks and a kickoff workshop.
Weekly readout
Under five minutes. What shipped, what moved, what's next.
Monthly QBR deck. Slides, not signal.
Operating dashboard
Live and visible end-to-end. Pull it up any day.
PDF in email when reporting day comes around.
Experiment cadence
A/B tests shipped weekly. Documented every time.
Tests scoped quarterly. Results discussed in slides.
Deliverability
Owned. Sender reputation watched daily. Triaged same-day if a domain wobbles.
Flagged to the platform when complaints spike.
Migration risk
Parallel-write where it matters. You never go dark on a send.
Hard cutover. Hold your breath through hypercare.
What we target
Targets the team builds against on every engagement in this service. Calibrated against your baseline in week one, then tracked weekly. The audit makes the starting line honest before we agree to the finish.
Pre-launch QA pass rate
98%+
Send / deploy / launch checks passed before going live. Multi-channel, dark-mode, suppression.
Workflow automation rate
60-80%
Of recurring manual tasks moved to Make, n8n, or Zapier. Slack approvals routed, not chased.
Dropped balls
0 / 30 days
Send errors, missed approvals, broken links caught by customers. Zero in the first month.
Approval cycle time
Under 24h
From draft ready to send-approved. Routing rules and SLAs documented in the runbook.
Template reuse
80%+
Of campaigns built from the governed template library instead of one-off HubSpot drags.
Tagging compliance
100%
GTM, UTMs, server-side events. Reports agree with revenue because the data agrees with itself.
Get started
No deck, no pitch. Tell us about your stack — we'll reply with where we'd focus first.
Built from your live data, not a template. Turnaround under 48 hours.
FAQ
Audit ships in 48 hours. Build starts in week 2 once findings are signed off. First live deliverables go out by week 4. There are no quarterly timelines.
Depends on the starting state. The audit calibrates the number against your actual data, not a benchmark deck. Where the baseline is broken, first weeks usually move 20-40% on opens or clicks. For mature programs we hunt incremental: 5-15% on the right cohort, compounded across six months. We won't promise a number on the first call we can't show you the math for.
The operator who runs your audit ships the work. On Rhoback, the same person who ran the audit ran every one of the 50+ A/B tests. On Inner Balance, the operator who scoped the quiz integration built the 50+ flows it powers. Typical BRCG team: two or three specialists embedded directly in your stack and your project board.
That's a preferred starting condition. We work alongside in-house leads as the ops bench — platform certifications, the experiments their team doesn't have cycles for, the migrations no one wants to own. Several of our longest accounts have full in-house teams who use us for the work they shouldn't be doing themselves.
In scope: strategy, audit, builds, experiments, weekly readouts, dashboards, platform migrations, agent and AI tooling work. Out of scope: ad media spend (no commission, ever), full creative production for video, brand identity. Scope is explicit in the SOW so there are no surprises on month two.
Weekly readout, always under five minutes. What shipped, what moved, what's next. Email or Loom, your call. The live operating dashboard runs in the background: migration tracker, daily send performance, attributed revenue trend, lifecycle map. You can pull it up any day.
We do. Sender reputation, postmaster monitoring, SNDS, blacklist watching, warmup ramps. If a domain ever gets in trouble we triage the same day. This is the operational table-stake that gets dropped at most agencies and we treat it as non-negotiable.
The work shifts from rebuild to operate. The audit identifies three to five opportunities sized in dollars; months one through three ship the rebuild. Month four onward is steady-state operations: testing, optimizing, new flows as the business evolves. Most engagements compound. Few taper.
No. We work month-to-month after a 90-day minimum. If we're not driving outcomes you should be able to leave clean. We would rather earn the next month than lock you into one.
Embedded by default. We work inside your stack: your Slack, your CRM, your ad accounts, your project board. Like an extension of the team, not a vendor sending decks.
In their words
BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.
Director of CRM
Discord
Discord
More work
Book a call. We'll create a free audit on your stack — what's working, what's not, what we'd change first.
Book a growth call