Service · Product Marketing

Positioning that makes the right customers move.

We build the messaging architecture, go-to-market strategy, and product narrative that turns your actual differentiation into something the market can hear and act on.

Programs we run · Named, numeric

Three numbers from current accounts.

Inner Balance

<1% → 40%

CRM-attributed revenue · 50 quiz-powered flows in Klaviyo

See the work

Rhoback

+300%

signup conversion · 50+ A/B tests in 90 days

See the work

Zero

4 yrs

embedded CRM team · SendGrid → Braze → DAU lever

See the work

Who this is for

Find yourself on this list.

BRCG works across industries. The team has shipped CRM, paid, SEO, and product work for DTC, gaming, fintech, social, marketplace, and nonprofit. What matters is the situation. If one of these reads like the room you're sitting in, the work below is built for you.

01

You found product-market fit but not market-message fit. The market can't hear the differentiation.

Positioning and messaging architecture from customer research and competitive analysis. ICP, category position, value prop, and message hierarchy, locked and testable.

02

Launching a new product or category and you need a go-to-market that holds.

Launch strategy, channel sequencing, and activation. The GTM plan that turns a new product into something the market moves on, not a press release that lands flat.

03

Paid, SEO, and lifecycle underperform because the real problem is upstream positioning.

Positioning fix first, then the downstream channels inherit a message that converts. We diagnose whether the leak is channel execution or the story itself.

04

Sales keeps losing deals to worse products with a clearer story.

Sales enablement built on the new positioning. Decks, one-pagers, objection handling, competitive intel. The team stops improvising the pitch on every call.

05

The homepage, product, and pricing pages describe features, not a reason to move.

Website messaging rewritten around the positioning. Homepage, product, and pricing pages that make the right customer act, not just understand.

06

Marketing produces content with no through-line because there's no positioning to anchor it.

Content strategy built on the message hierarchy. Thought leadership, SEO content, and product-led content that all point at the same differentiation.

What we run on

The stack.

Certified, fluent, and shipping production work on every tool below. No theoretical knowledge — only platforms we've built programs on.

Customer research

Competitive intel

Positioning workshops

GTM strategy

Sales enablement

Message testing

What you receive

Things that ship.

Concrete outputs, not slide decks. Each one shows up in your stack and your inbox — never as a PDF.

Week 1-2

Positioning + messaging architecture.

ICP definition, category positioning, core value prop, and message hierarchy built on customer research and competitive analysis.

Week 3+

Go-to-market strategy.

Launch strategy, channel sequencing, and activation for new products, features, and markets.

Ongoing

Sales enablement.

Decks, one-pagers, objection handling, and competitive intel the sales team actually uses.

Ongoing

Website + content.

Homepage, product, and pricing pages rewritten around the positioning. Thought leadership, SEO, and product-led content on top.

The live operating surface

What the operations layer looks like, every day.

Scroll the dashboard. The frame stays in view while the surface cycles through every operating view BRCG ships against — synthetic numbers, real shape.

BRCG Ops · Marketing Ops·Pre-launch QALIVE

Quality · Pre-launch checklist status

QA pass rate

98.1%

trailing 30d

Sends caught

47

errors blocked

Dropped balls

0

since rollout

Avg cycle time

18h

draft → approved

Workflow

Channel

Status

Last run

Newsletter Builder

HubSpot

Live

1-click DRAFT push

Send QA framework

Pre-launch

Live

Litmus + dark mode

Connected Content

Braze · Iterable

Live

API-driven blocks

Approval routing

Make scenario

Live

Slack + DocuSign

Suppression audit

Compliance

Scheduled

next quarter

Template library

Governance

Live

enforced via lint

Quality · Workflow automation status

Active workflows

23

in production

Manual touches saved

186h

monthly

Workflow uptime

99.8%

trailing 90d

Errors triaged

<24h

median

Top workflows by volume

  • 01

    Send approval routing

    Make · 142 runs / wk

    +18%
  • 02

    Asset trafficking

    Make · 96 runs / wk

    +12%
  • 03

    QA pre-launch checklist

    n8n · 47 runs / wk

    +9%
  • 04

    Newsletter Builder push

    Custom · 13 runs / wk

    +22%
  • 05

    Suppression sync

    Zapier · 84 runs / wk

    +4%

Throughput · Approval queue

In queue

12

active reviews

Median cycle

18h

vs 72h baseline

SLA hits

94%

of approvals

Escalated

1

this week

Campaign

Stage

Status

Due

Q4 holiday newsletter

Marketing

Live

approved, queued send

Welcome series rev

Lifecycle

Approving

creative sign-off pending

Re-engagement push

Lifecycle

Approving

legal review wk

Pricing test landing

Acquisition

Draft

design wk 2

Q1 brand refresh

Brand

Draft

moodboard review

Loyalty tier launch

Retention

Briefed

Q1 calendar

Throughput · Template library

Active templates

84

across 3 brands

Reuse rate

82%

of sends

Avg build time

14m

templated send

Drift detected

3

linter caught

Most-used templates · trailing 90 days

  • 01

    Newsletter · brand-locked

    184 uses · 0 drift

  • 02

    Welcome series block · v3

    147 uses · 0 drift

  • 03

    Promo · single-product

    96 uses · 1 drift

  • 04

    Behavioral trigger · cart

    74 uses · 0 drift

  • 05

    Re-engagement · 60d

    52 uses · 2 drift

How we work

Phased delivery.

Each phase has a defined output. Nothing ships without one.

Week 1-2

Research.

Customer interviews, win/loss review, competitive analysis. The inputs the positioning gets built on.

Week 2-4

Positioning.

ICP, category position, value prop, message hierarchy. Locked and pressure-tested against the market.

Week 4-6

Go-to-market.

Launch strategy, channel sequencing, sales enablement, website messaging rewrite.

Week 6+

Activate.

Message testing in-market, content program, iteration as the positioning meets real buyers.

Full scope

Everything we cover.

Positioning + messaging architecture: ICP definition, category positioning, core value prop, and message hierarchy on customer research and competitive analysis

Go-to-market strategy: launch strategy, channel sequencing, and activation for new products, features, and markets

Sales enablement: decks, one-pagers, objection handling, and competitive intel

Website messaging: homepage, product, and pricing pages rewritten around the positioning

Content strategy: thought leadership, SEO content, and product-led content

How the work runs

The shape of a BRCG engagement.

The work runs against the same cadence regardless of service. Every column is something we ship on every engagement — the right side is what most agencies actually deliver.

Audit

BRCG

48 hours, built from your live data.

Most agencies

4-6 weeks of discovery decks and a kickoff workshop.

Weekly readout

BRCG

Under five minutes. What shipped, what moved, what's next.

Most agencies

Monthly QBR deck. Slides, not signal.

Operating dashboard

BRCG

Live and visible end-to-end. Pull it up any day.

Most agencies

PDF in email when reporting day comes around.

Experiment cadence

BRCG

A/B tests shipped weekly. Documented every time.

Most agencies

Tests scoped quarterly. Results discussed in slides.

Deliverability

BRCG

Owned. Sender reputation watched daily. Triaged same-day if a domain wobbles.

Most agencies

Flagged to the platform when complaints spike.

Migration risk

BRCG

Parallel-write where it matters. You never go dark on a send.

Most agencies

Hard cutover. Hold your breath through hypercare.

Get started

Free audit. 48 hours.

No deck, no pitch. Tell us about your stack — we'll reply with where we'd focus first.

Request your free audit.

Built from your live data, not a template. Turnaround under 48 hours.

FAQ

Common questions.

How fast can you start on product marketing?

Audit ships in 48 hours. Build starts in week 2 once findings are signed off. First live deliverables go out by week 4. There are no quarterly timelines.

What's realistic for a first lift?

Depends on the starting state. The audit calibrates the number against your actual data, not a benchmark deck. Where the baseline is broken, first weeks usually move 20-40% on opens or clicks. For mature programs we hunt incremental: 5-15% on the right cohort, compounded across six months. We won't promise a number on the first call we can't show you the math for.

Who actually does the work on product marketing?

The operator who runs your audit ships the work. On Rhoback, the same person who ran the audit ran every one of the 50+ A/B tests. On Inner Balance, the operator who scoped the quiz integration built the 50+ flows it powers. Typical BRCG team: two or three specialists embedded directly in your stack and your project board.

What if we already have an in-house lifecycle lead?

That's a preferred starting condition. We work alongside in-house leads as the ops bench — platform certifications, the experiments their team doesn't have cycles for, the migrations no one wants to own. Several of our longest accounts have full in-house teams who use us for the work they shouldn't be doing themselves.

What's in scope and what isn't?

In scope: strategy, audit, builds, experiments, weekly readouts, dashboards, platform migrations, agent and AI tooling work. Out of scope: ad media spend (no commission, ever), full creative production for video, brand identity. Scope is explicit in the SOW so there are no surprises on month two.

How does reporting actually work?

Weekly readout, always under five minutes. What shipped, what moved, what's next. Email or Loom, your call. The live operating dashboard runs in the background: migration tracker, daily send performance, attributed revenue trend, lifecycle map. You can pull it up any day.

Who owns deliverability?

We do. Sender reputation, postmaster monitoring, SNDS, blacklist watching, warmup ramps. If a domain ever gets in trouble we triage the same day. This is the operational table-stake that gets dropped at most agencies and we treat it as non-negotiable.

What happens at month 4 once the audit work is done?

The work shifts from rebuild to operate. The audit identifies three to five opportunities sized in dollars; months one through three ship the rebuild. Month four onward is steady-state operations: testing, optimizing, new flows as the business evolves. Most engagements compound. Few taper.

Do you require a long-term contract?

No. We work month-to-month after a 90-day minimum. If we're not driving outcomes you should be able to leave clean. We would rather earn the next month than lock you into one.

What does engagement look like — agency, embedded, or both?

Embedded by default. We work inside your stack: your Slack, your CRM, your ad accounts, your project board. Like an extension of the team, not a vendor sending decks.

In their words

What the teams say.

BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.

Director of CRM

Discord

Discord

Talk to the people doing the work.

Book a call. We'll create a free audit on your stack — what's working, what's not, what we'd change first.

Book a growth call