How to Use Demand Gen Campaigns to Fill the Gap Between Awareness and Conversion
How to run Google Demand Gen campaigns for mid-funnel demand: creative sets, similar segments, and measuring with incrementality not last-click.
Read the pieceThinking out loud on growth.
CRM strategy, AI tooling, paid media breakdowns, and whatever we're figuring out this week. Written by the team doing the work.
All posts
14 posts
iterable
How Nova Send Time Optimization picks a per-person send time, and when to turn it off
How Iterable Nova Send Time Optimization picks a per-person send time, and the Quiet Hours and sendAt guardrails that override it.
What's Actually in a BRCG Lifecycle Audit
We've completely rebuilt our audit process. Here's what goes into every one — and why we give them away for free.
Platform Migrations Don't Have to Take Six Months Anymore
We scoped a 400-campaign migration at six months. Today that same project would be four weeks. Here is what changed and what BRCG brings to the table.
AMP Email, Productized: How We Ship Interactive Emails Without Doubling Build Time
AMP for Email is powerful but historically painful. Here is how we productized AMP so interactive use cases ship in the same time as a normal email.
ai-technology
I Built 3 iOS Apps in (Basically) One Long Night From Slack
ai-technology
YC just called it: AI-native agencies
YC just called out **AI-native agencies** in their latest Requests for Startups.
strategy
Vibe coding for CRM teams: ship internal tools that make personalization real
Most lifecycle teams hear “AI for marketing” and think: subject lines, copy variations, image generation.
ai-technology
Why We Moved from WordPress to Lovable.dev
We just rebuilt brcg.co from scratch. Took a weekend.
ai-technology
Braze AI Agents + real-time signals: decisioning that actually ships
Most teams hear “AI Agents” and jump straight to copy.
Braze
Unlocking Personalized Journeys with BrazeAI Agent Console
Braze's latest innovation, the BrazeAI Agent Console, allows marketers to craft personalized journeys using custom AI agents in Canvas. Imagine the potential of autonomous campaign optimization and re
email marketing
Email Deliverability 2026: Elevating User Engagement Over IP Scores
In 2026, ISPs like Google and Microsoft are revolutionizing email deliverability by prioritizing user engagement over traditional IP/domain reputation. Learn how to adapt with innovative strategies.
email deliverability
AI & Real-Time Email Reputation Recovery: The 2026 Revolution
In 2026, email deliverability has transformed with AI automation and real-time monitoring. Discover creative strategies for navigating longer recovery periods and maintaining sender reputation.
Braze
Braze Canvas Updates: In-App Messages & Personalization
Braze's Q1 2025 release brings exciting updates to Canvas, enhancing how marketers engage with customers. On December 9, 2025, Braze announced new features like triggered in-app messages, Canvas templ
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