Partner · CRM & Messaging
HubSpot, configured to actually close.
BRCG is a HubSpot Solutions Partner agency. We rebuild HubSpot for B2B SaaS and services teams — Workflow automation, Custom Code Actions, Custom Objects, Breeze AI, lead scoring rebuilds, and the marketing-sales SLA work that makes pipeline actually convert.
HubSpot Solutions Partner
B2B SaaS and services teams where marketing and sales need a single source of truth, and where the existing HubSpot instance has drifted into chaos.
What we ship on HubSpot
Capabilities.
Production-grade HubSpot work, not theoretical knowledge. Each line below maps to programs we've shipped — across the platform's actual surface area, not the marketing site's.
Implementation
Workflow + Custom Code Actions.
Lead routing, scoring, lifecycle stage automation. Custom Code Actions for API calls, advanced logic, and integrations HubSpot's UI can't express.
Lead scoring
Behavioral + fit model rebuild.
Demographic fit score + behavioral engagement score, with explicit decay and re-score logic. SLA-bound MQL → SQL handoff.
Data
Custom Objects + property hygiene.
Custom Objects for account-level data, product usage events, and complex relationships. Property naming convention + governance documentation.
AI
Breeze AI suite.
Breeze Copilot for marketing-task automation, Breeze Customer Agent for sales coordination, Breeze Content Agent for content production.
Marketing-Sales
SLA-bound handoff.
MQL definition, SLA timing, automated alerts, dispute resolution workflow. Marketing and sales on the same scoreboard.
Migration
Marketo / Pardot → HubSpot.
Migration patterns for legacy B2B automation platforms with Salesforce integration preserved. Lead scoring logic re-engineered, not lifted-and-shifted.
HubSpot · in production
Fluent in HubSpot.
HubSpot's proprietary surface area, defined — the primitives we ship in every day, not vocabulary we picked up reading the docs once.
Workflow
HubSpot's triggered or scheduled automation builder
Custom Code Action
JavaScript step inside a Workflow — for API calls and complex logic
HubL
HubSpot's templating language for personalization and conditionals
Custom Object
Schema-flexible record type beyond Contact/Company/Deal
Smart Content
Dynamic content rendering based on list membership or property values
Breeze AI
HubSpot's AI suite (Copilot, Customer Agent, Content Agent)
Sequences
Sales rep cadence tool (vs. Workflows which are marketing/ops)
Private App Token
Modern auth method — API keys were sunset in 2022
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Week 1-2
HubSpot audit.
Workflow inventory, property hygiene, lead scoring review, MQL→SQL SLA gap analysis. Sized pipeline impact.
Week 3-6
Workflow rebuild.
Lead routing, scoring, lifecycle automation. Custom Code Actions for integrations and complex logic.
Week 6-10
Custom Objects + reporting.
Account-level data modeling. Marketing-sales reporting tied to revenue, not vanity metrics.
Month 3+
Breeze + iterate.
Breeze Copilot, Customer Agent, Content Agent tuned. Weekly readouts. Quarterly governance reviews.
Proof
It works on HubSpot.
FAQ
Questions we hear.
Is BRCG a HubSpot partner?
Yes. BRCG is a HubSpot Solutions Partner agency. We have shipped HubSpot implementations and rebuilds for B2B SaaS, professional services, and consumer brands with HubSpot as their primary CRM.
Can BRCG fix a broken HubSpot instance?
Yes. The most common engagement is rebuilding a HubSpot instance that drifted — 500+ stale Workflows, duplicate properties, broken lead scoring, and no SLA enforcement. We audit, rebuild, document, and put governance in place. Typical timeline: 8–12 weeks.
Can BRCG migrate us from Marketo or Pardot to HubSpot?
Yes. BRCG migrates Marketo and Pardot instances to HubSpot, preserving Salesforce integration and re-engineering lead scoring logic (rather than lifting and shifting). Typical migration is 10–16 weeks including SF sync repair.
What size companies work best on HubSpot?
HubSpot fits B2B SaaS and services from seed-stage through ~$200M ARR. Above that, enterprise teams typically need Salesforce Marketing Cloud or a combination. BRCG handles both — we'll tell you honestly which fits.
Does BRCG implement Breeze AI?
Yes. BRCG implements Breeze Copilot, Breeze Customer Agent, and Breeze Content Agent. We measure outputs against existing workflows — Breeze earns its complexity where it does.
In their words
What the teams say.
BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.
Director of CRM
Discord
Discord
Not sure if HubSpot is right for you?
Book a call. We'll tell you honestly — and back it with data from programs we've built on every platform we partner with.
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