AQUISITION
ACTIVATION
CONVERSION
RETENTION
LOYALTY
ENGAGEMENT
REFERRAL
Our Team.
Get to know the individuals driving our success
Meet our team
At BRCG, we’re a focused team of CRM and lifecycle experts, committed to helping clients grow through personalized, measurable marketing.
CO-FOUNDER / CEO
Kodie brings a decade of experience leading CRM and growth marketing at companies like Twitch, Cameo, and Bandai Namco. He's scaled programs reaching hundreds of millions of users, driving impact across acquisition, conversion, and retention. At BRCG, he sets the strategic direction for client engagements and leads the team in delivering high-impact results.
CO-FOUNDER / COO
Henry oversees BRCG’s operations, driving scalable, process-driven CRM solutions. With experience at Oracle and in product marketing, he ensures strategies are executed with precision — streamlining everything from campaign setup to data systems. He keeps the team operating at a high level, turning complex workflows into measurable outcomes.
DIRECTOR OF CLIENT STRATEGY & OPERATIONS
Sean leads client initiatives at BRCG with a background in growth strategy and CRM infrastructure. He's built global programs for brands like IBM, Discord, and Marvel Snap, combining channel experimentation with technical depth. His dual focus on creative execution and scalable systems enables clients to drive retention and maximize LTV.
DIRECTOR OF LIFECYCLE MARKETING
Mariana specializes in data-driven lifecycle programs that retain users and drive recurring revenue. Her leadership at Songfinch and Rocket Travel (Booking Holdings) informs her approach to segmentation, journey design, and channel mix — enabling clients to optimize CRM endeavors.
LIFECYCLE MARKETING MANAGER
Bella leads campaign planning and execution with a sharp eye for detail and a strong brand voice. She brings creative thinking and operational discipline to every stage of the campaign process — from building assets to tracking performance across key CRM channels.
LIFECYCLE MARKETING MANAGER
Matheus brings global CRM expertise shaped by work across the world. He's led lifecycle strategy and campaign design for clients in healthcare, tech, education, and nonprofit sectors — grounded in performance data, segmentation, and full-funnel engagement.
LIFECYCLE MARKETING MANAGER
Peter brings a B2B lens, with experience designing marketing systems and client touchpoints for consultancies, startups, and professional service firms. His work helps clients unlock growth through structured automation and insight-led messaging.
CAMPAIGN SPECIALIST
Vibha blends UX design with lifecycle marketing, helping campaigns resonate through thoughtful creative and intuitive flows. With a background in user research, she ensures campaign assets support both conversion and retention.
LEAD DESIGNER
Marley is a versatile designer with a focus on digital storytelling for CRM campaigns. Her background spans branding, illustration, and interface design — bringing visual polish and clarity to the full lifecycle journey, from first touch to long-term loyalty.
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At BRCG, we are a team of passionate experts, driven by innovative ideas, and dedicated to helping businesses in the digital and fintech sectors reimagine their CRM identity.