Inner Balance
<1% → 40%
CRM-attributed revenue · 50 quiz-powered flows in Klaviyo
See the workService · AI Growth Strategy
AI-native isn't a slide — it's how we work. Custom agents where they earn it. Predictive personalization at scale. Content pipelines that ship 4× faster. We embed AI where it compounds, not where it looks good. Everything we build lives in production for clients; the demos and prototypes that teach us how to do it better live at labs.brcg.co.
Programs we run · Named, numeric
Inner Balance
<1% → 40%
CRM-attributed revenue · 50 quiz-powered flows in Klaviyo
See the workRhoback
+300%
signup conversion · 50+ A/B tests in 90 days
See the workZero
4 yrs
embedded CRM team · SendGrid → Braze → DAU lever
See the workWho this is for
BRCG works across industries. The team has shipped CRM, paid, SEO, and product work for DTC, gaming, fintech, social, marketplace, and nonprofit. What matters is the situation. If one of these reads like the room you're sitting in, the work below is built for you.
Every leadership meeting ends with 'we should be doing more with AI.' Nothing actually ships.
AI stack audit. We map every AI surface in your existing stack, size the impact, and pick the first three to build. Real plan, not a deck.
02Built one agent. The team uses it once a week. You want agents that actually earn their seat.
Custom agents wired into where the work happens. Campaign QA agent, reporting agent, competitive intel agent. Built per stack, running in Slack.
03AI-generated content reads like AI. Eval scores haven't been set.
Eval harness, prompt versioning, human-in-the-loop review. Quality compounds week over week instead of degrading to slop.
04Klaviyo AI, Braze Sage, HubSpot AI sit in product. No one knows what's actually moving the number.
Send-time AI, predictive segmentation, subject-line bandits, content variants. Tuned to your data, not the platform defaults that ship out of the box.
05Search traffic shifting to ChatGPT and Perplexity. LLM visibility is unknown.
LLM-visibility / AEO program. GPTBot and ClaudeBot access, llms.txt, passage-level rewrites, citation monitoring across the AI search surfaces.
06Personalization at scale would change the business. Creative production can't keep up.
fal.ai or comparable wired into the lifecycle. Personalized creative generated at send-time, not pre-rendered. Pipeline runs as a service the program calls.
What we run on
Certified, fluent, and shipping production work on every tool below. No theoretical knowledge — only platforms we've built programs on.
Anthropic · primary
GPT-4 · GPT-4o
fal.ai
Image gen · personalization
Hightouch AI Decisioning
Predictive segments

Subject lines · send-time

Content · journey
Eppo / GrowthBook
Experimentation
ML feature pipeline
What you receive
Concrete outputs, not slide decks. Each one shows up in your stack and your inbox — never as a PDF.
Week 1-2
Where AI creates leverage in your specific growth program vs. where it adds noise. Prioritized, sized.
Week 3+
Campaign QA agent, reporting agent, competitive intel agent. Built per your stack, wired into your Slack.
Week 4+
AI-drafted, human-edited, schema-marked-up. SEO + lifecycle copy at 4× velocity.
Always-on
Every prompt and agent is versioned, evaluated weekly. Improvements compound.
The live operating surface
Scroll the dashboard. The frame stays in view while the surface cycles through every operating view BRCG ships against — synthetic numbers, real shape.
Production · Agent uptime + health
Agents in prod
9
across 4 accounts
Uptime
99.4%
trailing 30d
Median latency
1.8s
p50
On-call incidents
0
this week
Agent
Use
Status
SLO
Campaign QA agent
Lifecycle ops
Live
0.91 pass · gates every send
Reporting agent
Weekly readout
Live
writes Loom outline
Competitive intel agent
Strategy
Live
ChatGPT + Perplexity sweep
Personalized image gen
fal.ai pipeline
Live
128K+ images
Predictive segmentation
ML scoring
Rolling
Hightouch decisioning
Brief writer agent
Strategy
Testing
eval gate at 0.82
Production · Eval pass rates
Avg eval score
0.84
rolling 7d
Gates failing
1
blocking merge
Eval coverage
100%
of prod agents
Human review hits
6%
trailing 30d
Eval pass rate · trailing 12 weeks
Iteration · Prompt versioning + delta
Versions shipped
26
this quarter
Avg eval delta
+0.04
per ship
Rollbacks
2
this quarter
A/B prompts live
4
running
Highest-impact prompt versions · trailing 90 days
Campaign QA · v14
+0.08 eval lift
Reporting agent · v9
+0.06 eval lift
Image gen brief · v22
+0.05 eval lift
Intel sweep · v7
+0.04 eval lift
Brief writer · v3
-0.02 rollback
Iteration · LLM citation tracking
ChatGPT citations
23
+9 trailing 30d
Perplexity citations
18
+7 trailing 30d
AI Overview hits
12
+4 trailing 30d
llms.txt
Live
v1 published
Combined citation count · trailing 12 weeks
The artifact
On the CRM page we show a full sample of the audit deliverable BRCG sends in the first 48 hours — synthetic numbers, real shape. Every engagement starts there.
BRCG Labs
labs.brcg.co is the working bench — public prototypes, agent demos, eval runs, and AEO / LLM-visibility experiments. Every agent we put into production for a client lived in Labs first. You can see how we think before you sign anything.
How we work
Each phase has a defined output. Nothing ships without one.
Week 1-2
Map AI surfaces in your stack. Size the impact. Pick the first 3 to build.
Week 3-6
Native AI features in your ESP/ad platforms turned on, tuned, measured.
Week 6-10
Build the 3-4 agents that earn their seat. Wire into Slack and the existing tools.
Month 3+
Eval harness running, prompts versioning, weekly improvements compounding.
Full scope
AI stack audit: where AI creates impact vs. noise in your specific context
Custom agents: campaign QA, reporting, brief writing, competitive intel
AI-assisted creative + content production pipelines with human editorial review
Predictive segmentation, send-time optimization, churn prediction, LTV scoring
LLM-visibility / AI-search positioning (AEO, GPTBot/ClaudeBot)
Eval harnesses + prompt versioning so the system improves week over week
How the work runs
The work runs against the same cadence regardless of service. Every column is something we ship on every engagement — the right side is what most agencies actually deliver.
Audit
48 hours, built from your live data.
4-6 weeks of discovery decks and a kickoff workshop.
Weekly readout
Under five minutes. What shipped, what moved, what's next.
Monthly QBR deck. Slides, not signal.
Operating dashboard
Live and visible end-to-end. Pull it up any day.
PDF in email when reporting day comes around.
Experiment cadence
A/B tests shipped weekly. Documented every time.
Tests scoped quarterly. Results discussed in slides.
Deliverability
Owned. Sender reputation watched daily. Triaged same-day if a domain wobbles.
Flagged to the platform when complaints spike.
Migration risk
Parallel-write where it matters. You never go dark on a send.
Hard cutover. Hold your breath through hypercare.
What we target
Targets the team builds against on every engagement in this service. Calibrated against your baseline in week one, then tracked weekly. The audit makes the starting line honest before we agree to the finish.
Eval pass rate
0.80+
Rolling 7-day eval score on every agent in production. Gates merges, not vibes.
Agent uptime
99%+
Production agents running against SLOs, alerting on degradation, on-call handoff documented.
Workflow hours saved
100+ / wk
Tracked against pre-agent baseline per task. Agents that don't earn their seat get cut.
Prompt versioning
Monthly
Versioned prompts shipping monthly with eval delta. Quality compounds, not degrades.
LLM citation rate
Trending up
Citations on Perplexity, ChatGPT search, AI Overviews. Tracked per brand and per topic.
Agents in production
3-5 / quarter
Real agents wired into work, not demoware. Each one with an owner, SLO, and eval harness.
Get started
No deck, no pitch. Tell us about your stack — we'll reply with where we'd focus first.
Built from your live data, not a template. Turnaround under 48 hours.
FAQ
Audit ships in 48 hours. Build starts in week 2 once findings are signed off. First live deliverables go out by week 4. There are no quarterly timelines.
Depends on the starting state. The audit calibrates the number against your actual data, not a benchmark deck. Where the baseline is broken, first weeks usually move 20-40% on opens or clicks. For mature programs we hunt incremental: 5-15% on the right cohort, compounded across six months. We won't promise a number on the first call we can't show you the math for.
The operator who runs your audit ships the work. On Rhoback, the same person who ran the audit ran every one of the 50+ A/B tests. On Inner Balance, the operator who scoped the quiz integration built the 50+ flows it powers. Typical BRCG team: two or three specialists embedded directly in your stack and your project board.
That's a preferred starting condition. We work alongside in-house leads as the ops bench — platform certifications, the experiments their team doesn't have cycles for, the migrations no one wants to own. Several of our longest accounts have full in-house teams who use us for the work they shouldn't be doing themselves.
In scope: strategy, audit, builds, experiments, weekly readouts, dashboards, platform migrations, agent and AI tooling work. Out of scope: ad media spend (no commission, ever), full creative production for video, brand identity. Scope is explicit in the SOW so there are no surprises on month two.
Weekly readout, always under five minutes. What shipped, what moved, what's next. Email or Loom, your call. The live operating dashboard runs in the background: migration tracker, daily send performance, attributed revenue trend, lifecycle map. You can pull it up any day.
We do. Sender reputation, postmaster monitoring, SNDS, blacklist watching, warmup ramps. If a domain ever gets in trouble we triage the same day. This is the operational table-stake that gets dropped at most agencies and we treat it as non-negotiable.
The work shifts from rebuild to operate. The audit identifies three to five opportunities sized in dollars; months one through three ship the rebuild. Month four onward is steady-state operations: testing, optimizing, new flows as the business evolves. Most engagements compound. Few taper.
No. We work month-to-month after a 90-day minimum. If we're not driving outcomes you should be able to leave clean. We would rather earn the next month than lock you into one.
Embedded by default. We work inside your stack: your Slack, your CRM, your ad accounts, your project board. Like an extension of the team, not a vendor sending decks.
In their words
BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.
Director of CRM
Discord
Discord
More work
Book a call. We'll create a free audit on your stack — what's working, what's not, what we'd change first.
Book a growth call