Desktop signup form
Gender-segmented entry — 15% off + segmentation enabled personalized welcome.
E-commerce success story · Rhoback
From 1% to 4%. Peak season captured.
Rhoback was capturing 1% of site visitors as email subscribers — and email was already their top revenue channel. So we treated the popup as the highest-leverage square inch on the site and ran 50+ A/B tests against it: copy, offer, timing, image, layout, exit intent, mobile gestures. Signup conversion landed at 4% and stayed there through peak season — the same hero unit, finally tuned to the audience.
KlaviyoA/B testing frameworkGoogle Analytics 4ShopifyCustom HTML / CSSPeak-season optimization
300%
Signup conversion lift
+24%
YoY revenue growth
50+
A/B tests conducted
#1
Email became top channel
Service
CRM & Lifecycle
Engagement
Ongoing
Platforms
Klaviyo · Shopify · GA4
The challenge
99% of visitors left without signing up.
Golf tournaments. Holiday sales. Product drops. Rhoback's traffic spiked hard during these moments. But with a 1% signup rate, they were bleeding potential customers. Flows ran on autopilot — no testing, no optimization — so they had no way to know what was actually working.
01
Low signup conversion
Sign-up form converting at only 1% during critical peak traffic periods. 99 of every 100 visitors left without joining the list.
02
Untapped peak seasons
Major traffic spikes — golf tournaments, holiday rushes, product drops — landing without any conversion lift coordinated against them.
03
No testing framework
Flows ran on autopilot. No systematic A/B testing, no statistical-significance tracking, no learnings library.
Our approach
Test everything. Keep what works.
Before optimizing a single flow, we built a testing framework. Then we ran it across signup forms, peak-season timing, and every existing automated flow.
01
Signup form optimization
50+ A/B tests focused specifically on improving signup conversion rates.
- Form placement testing during peak-traffic moments
- CTA copy variations focused on urgency and value
- Offer optimization (percentage vs. dollar discounts)
- Visual design tests on popup and inline forms
- Personalization variables driven by behavior and traffic source
02
Peak-season capitalization
Strategic timing and targeting to maximize conversion during traffic spikes.
- Golf-tournament campaigns timed with major events
- Holiday optimization for peak shopping windows
- Product-launch coordination with acquisition efforts
- Traffic-source optimization for high-intent visitors
- Real-time adjustments based on performance data
03
Flow optimization
Slow, methodical optimization of automated flows to drive incremental revenue.
- Welcome series redesign with product education
- Browse-abandonment triggers for high-intent users
- Abandoned-cart optimization with progressive urgency
- Post-purchase sequences for retention and LTV
- Continuous testing of messaging and timing
04
Rigorous testing framework
Every element tested systematically to maximize performance.
- Image testing — lifestyle versus product shots
- Subject-line variations across segments
- Personalization strategies (name, behavior, product affinity)
- Statistical-significance tracking for every test
- Documentation + a learnings library that compounds
Primary success metric
Signup conversion: 1% → 4%.
Before
1%
After
4%
300% improvement driven by rigorous form testing and peak-season optimization. 4× more subscribers captured during the highest-value traffic windows of the year.
Business impact
YoY revenue growth: +24%.
Year-over-year growth
+24%
Attributed to rigorous testing
Across CTAs, offers, images, and personalization on signup forms and automated flows. Email became Rhoback's #1 CRM revenue driver.
The signup forms that changed everything
What we tested. What we shipped.
The hero signup form plus five campaigns that came out of the testing framework — welcome through seasonal product drops.
Welcome series
Brand-story-led #1 in the welcome flow. Active lifestyle, not just apparel.
Anniversary email
First-purchase anniversary with personalized product recommendations.
Beat the Heat
Men's summer collection campaign — 31% CTR.
The Q-Zip
Function + fashion — best-seller hero for the women's line.
Demi Active Dress
Versatility-led cross-sell campaign.
Behind the results
The numbers underneath.
50+
A/B tests across forms, flows, and campaigns
300%
Signup conversion improvement (1% → 4%)
+24%
YoY revenue attributed to email optimization
#1
Email became top CRM revenue driver
Technologies & platforms
The stack we ran.
KlaviyoA/B testing frameworkGoogle Analytics 4ShopifyCustom HTML/CSS
The result
300% signup conversion. 24% revenue growth.
Systematic testing turned Rhoback's email into their top revenue channel. Signup conversion went from 1% to 4%, capturing 4× more subscribers during peak-traffic moments. The framework — testing CTAs, offers, images, and personalization — became embedded in their marketing culture, driving sustained 24% YoY revenue growth.
300%
Signup conversion lift
+24%
YoY revenue growth
50+
A/B tests conducted
#1
Email became top channel
What the team said
In their words.
BRCG built a testing culture into our marketing. Every form, every CTA, every offer is now measured. Email went from a forgotten channel to our #1 revenue driver — and signup conversion tripled along the way.
VP Marketing
Rhoback
Rhoback · CRM & Lifecycle
Ready to transform your email conversion?
Let's talk about how BRCG can drive similar results through strategic testing and optimization.
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