Results over promises.

Real outcomes from real engagements. Every case study starts with a problem we'd seen before. Every result is documented.

Selected work

9 case studies

Rhoback

CRM & Lifecycle

+300% signup conversion.

Ran 50+ A/B tests on forms, offers, and timing. Lifted signup conversion from 1% to 4% and grew revenue 24% YoY.

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Discord

CRM & Retention

100% marketing self-service.

Migrated from legacy CRM to Iterable with Hightouch CDP. Eliminated engineering dependencies and cut campaign launch time 85%.

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Twitch

CRM & Personalization

63% open rate, Year in Review.

Created a personalized Year in Review that drove 1.8M+ social shares and 27% higher session frequency.

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Zero

CRM & Retention

Four years. One CRM team.

Led the SendGrid → Braze migration. Four years later, still running Zero's full lifecycle program — campaign ops, experimentation, rebrands, integrations — and scaling Braze into a primary DAU lever.

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Inner Balance

CRM & Lifecycle

CRM from <1% to 40% of revenue.

Rebuilt CRM in Klaviyo. Restored deliverability, built 50+ quiz-powered flows, turned email into a 40% revenue driver.

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BinkyBro

Email & SMS

+23% YoY email revenue.

Full-service email and SMS. Redesigned flows, migrated to Postscript, grew flow conversions 75% with $1.6M in SMS revenue.

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Owner.com

Product Development

6× demo bookings.

Built a three-layer personalization engine generating hyper-personalized email images at scale without HubSpot API access.

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Glorious

Campaign Operations

CRM attribution: 13% → 30%.

Ran lifecycle operations end to end and built multi-touch attribution. Found millions in revenue that wasn't being measured.

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Atmosfy

Product Development

Personalized images for 128K+ restaurants.

Connected to Atmosfy's API to auto-generate personalized marketing images for email, social, and print at scale.

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