Industry · Gaming
Player lifecycle from install to power-user.
Mobile and consumer gaming lifecycle. Day-1 retention, LiveOps event communications, monetization journeys, and re-engagement built on Braze with deep mobile SDK integration.
You might be
A signal check.
We work best with brands that match these signals. Not because we won't talk to anyone else — but because the program shape we ship works hardest here.
Mobile-first, hybrid, or console title
1M+ MAU or growth target
LiveOps content cadence
F2P with IAP or subscription monetization
What we run on
The gaming stack.
The platforms most gaming brands tend to live on — and what we're certified, fluent, and shipping production work on today.
Braze
Primary · gaming-strong
Iterable
Mid-market
Amplitude
Product analytics
Snowflake / BigQuery
Adjust / Singular
MMP
Ironsource
Monetization SDK
Liftoff
UA + RT
Helpshift
In-game support
What you receive
Things that ship.
Concrete outputs tuned to the gaming program shape. Not strategy chapters.
48 hours
Lifecycle audit.
D1/D3/D7 retention, monetization funnel, LiveOps comms cadence, push permission rate. Sized in MAU and ARPDAU impact.
Week 2-6
Retention flows.
D1, D3, D7, D14 onboarding push + email + in-game. Whale segment targeting. Re-engagement at lapse.
Week 4-8
LiveOps comms engine.
Templated comms for events, drops, balance changes. Cross-platform: push, email, in-app, social.
Always-on
Monetization journey.
First-purchase incentive, IAP cross-promotion, subscription conversion, churn rescue. Triggered on behavioral signals.
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Day 1-2
Audit.
Retention funnel + monetization journey + LiveOps cadence + push permissions.
Week 2-4
Retention flows.
D1/D3/D7 onboarding shipped first. Push permission optimization.
Week 4-8
LiveOps + monetization.
Event comms engine, IAP cross-promo, subscription conversion.
Month 3+
Whale + churn.
VIP whale targeting, predictive churn at lapse, re-engagement at risk window.
Proof
It works here.
FAQ
Common questions.
What's your gaming track record?
Cross-industry: Discord, Twitch, Owner.com, Rhoback. The 48-hour audit is built from your live data — within two days you'll know whether what we shipped for them maps to your stack.
What's the minimum engagement size?
Free 48-hour audit to start. From there, project work is fixed-fee against a scoped output (4–8 weeks typically) and ongoing programs run as monthly retainers. No long-term contracts.
What platforms do you work in for gaming?
Whatever your team already uses. We're certified on Klaviyo, Braze, Iterable, HubSpot, Customer.io, Postscript, Attentive, Salesforce Marketing Cloud — plus the ad, analytics, and data-warehouse stack underneath.
How is BRCG different from a traditional agency?
The same senior strategist who scopes your engagement ships the work. No handoff to a junior team, no offshore layers, no decks substituting for deliverables. Everything lands in your ESP, your ad accounts, your project board.
How fast can we see results?
48-hour audit, then build starts week 2 and the first live program is in market by week 4. No quarterly timelines — every week ships something measurable.
In their words
What the teams say.
BRCG led our SendGrid → Braze migration four years ago and they've been our CRM team ever since — campaign ops, experimentation, rebrands, integration planning. Braze is now a real DAU lever for the product, not just transactional email.
Marketing leadership
Zero
Zero
Want to see what we'd do in your stack?
Book a call. Free audit in 48 hours — what's working, what's not, what we'd change first.
Book a growth call