Partner · CRM & Messaging
Multichannel SMS run on Attentive.
BRCG is a certified Attentive partner agency. We build, run, and migrate Attentive programs for DTC and consumer brands running SMS as a standalone channel at scale — Sign-Up Unit compliance, AI Pro and AI Journeys, Concierge two-way conversations, and the multichannel SMS-email-RCS-push roadmap.
Certified Attentive partner agency
DTC and consumer brands at scale where SMS is a primary standalone channel (not a layer on top of email). Multichannel programs that need SMS, email, RCS, and push from one platform.
What we ship on Attentive
Capabilities.
Production-grade Attentive work, not theoretical knowledge. Each line below maps to programs we've shipped — across the platform's actual surface area, not the marketing site's.
Implementation
Sign-Up Unit + Journeys.
Compliance-first Sign-Up Unit configuration. AI Journeys for behavioral and lifecycle SMS automation. Multichannel coordination across SMS, email, and RCS.
AI
AI Pro + AI Grow + Concierge.
AI Pro (subject + body), AI Grow (acquisition), AI Essentials (baseline AI), and Concierge (two-way conversational SMS with brand-voice guardrails).
Signal
Identity + intent.
Signal for identity resolution and Shopify in-store attribution (Q2 2025 GA). Cross-channel stitching with the warehouse for full-funnel attribution.
RCS + email
Multichannel rollout.
RCS rollout where available, native email on Attentive's multichannel side, push notifications integrated with the lifecycle program.
Data
Snowflake bidirectional sync.
Bidirectional Snowflake sync (Q2 2025) for warehouse-native attribution and segment activation. dbt models on top.
Compliance
TCPA-bulletproof Sign-Up Unit.
Sign-Up Unit configured for full TCPA compliance. Pre-flight review and ongoing quarterly compliance audit.
Attentive · in production
Fluent in Attentive.
Attentive's proprietary surface area, defined — the primitives we ship in every day, not vocabulary we picked up reading the docs once.
Sign-Up Unit
Attentive's compliance-first opt-in surface (replaces traditional pop-up framing)
AI Pro
Attentive's flagship AI for content generation
AI Grow
Attentive's AI for acquisition / list building
AI Journeys
AI-driven journey selection and content tuning
Concierge
Two-way conversational SMS with brand-voice guardrails
Signal
Identity resolution + intent product (Shopify in-store attribution)
AI Essentials
Baseline AI features included with the standard plan
RCS
Rich Communication Services — interactive next-gen SMS
Bidirectional Snowflake
Two-way Snowflake sync for warehouse-native data activation
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Week 1
Attentive audit.
Sign-Up Unit compliance review, Journey inventory, multichannel coordination, AI feature usage.
Week 2-4
Sign-Up Unit + Journeys.
Sign-Up Unit configured for TCPA. AI Journeys live for welcome, abandonment, post-purchase, win-back.
Week 4-6
AI Pro + Concierge.
AI Pro tuned with brand voice. Concierge rolled out with guardrails. Signal wired for identity stitching.
Month 2+
Multichannel + Snowflake.
RCS + email + push layered. Snowflake bidirectional sync live. Warehouse-native attribution running.
Proof
It works on Attentive.
FAQ
Questions we hear.
Is BRCG a certified Attentive partner?
Yes. BRCG is a certified Attentive partner agency. We build and run Attentive programs for DTC and consumer brands at scale, including multichannel rollouts across SMS, email, RCS, and push.
How does Attentive compare to Postscript?
Attentive is multichannel and standalone-strong — best for brands running SMS as a primary channel at scale, or running SMS + email together inside one platform. Postscript is Shopify-native and best when SMS pairs with Klaviyo for email. Both are certified BRCG partners — we'll tell you honestly which fits.
Does BRCG implement Concierge?
Yes. BRCG implements Concierge with brand-voice guardrails, conversation quality monitoring, and a gradual rollout pattern. We don't open Concierge to full traffic without a guardrail review window.
What's the Q2 2025 Snowflake bidirectional sync?
Attentive added bidirectional Snowflake sync in Q2 2025 — meaning attribute and segment data flows both ways between Attentive and your warehouse. BRCG implements both directions: Snowflake events powering Attentive segmentation, and Attentive engagement data flowing back to your warehouse for model training.
Can BRCG migrate us from another SMS provider to Attentive?
Yes. Migrations from Postscript, SimpleTexting, or in-ESP SMS to Attentive typically take 4–6 weeks: list import, opt-in re-confirmation, Sign-Up Unit deployment, Journey rebuild, and parallel-run validation.
In their words
What the teams say.
We had rich quiz data sitting unused. BRCG turned it into 50+ personalized flows and took email from barely contributing to 40% of our revenue.
Head of Growth
Inner Balance
Inner Balance
Not sure if Attentive is right for you?
Book a call. We'll tell you honestly — and back it with data from programs we've built on every platform we partner with.
Book a call