COO / Co-Founder, BRCG
Henry Pollard
COO and co-founder of Blue Ridge Consulting Group. Runs program operations — engagement standup, weekly cadence, QA, deliverability, and the team that ships every campaign across the BRCG client book.
Bio
Henry co-founded BRCG to build the operating layer underneath the work. Before BRCG he ran program operations at lifecycle-heavy DTC and consumer-tech brands, where he saw the same failure pattern repeat: strong creative or strategy that died because the rhythm, QA, and handoff layer wasn't there to ship it weekly.
He runs operations at BRCG end to end — engagement standup, weekly cadence design, briefing flow, QA pass, post-send reporting. Every BRCG client engagement runs on a single weekly rhythm: one campaign in flight, one in design, one in QA, with a Friday readout. Henry built that rhythm and keeps it honest across the team running campaigns for Discord, Twitch, Rhoback, Owner.com, Zero, BinkyBro, Glorious Gaming, Inner Balance, Atmosfy, and more.
He writes on operational topics: how teams ship CRM work without errors, what deliverability auditing actually looks like, the briefing flow that separates programs that move fast from programs that lurch, and the boring infrastructure that lets the creative work land.
On the call: he's the person who scopes the engagement, builds the team around it, and stays accountable to the cadence once the work starts.
Areas of work
- Program operations
- Marketing operations
- Email deliverability and reputation management
- Campaign QA and pre-send review
- Weekly engagement cadence + Friday readouts
- Briefing flow design for CRM teams
- B2B CRM operations
- Salesforce Marketing Cloud operations
- HubSpot operations
- Engagement standup and team handoff
Work with Henry.
Book a call and you'll be on with the founder and the team that runs the program.
Book a call