The Growth Brief

Kodie Critzer — CEO / Co-Founder, BRCG

CEO / Co-Founder, BRCG

Kodie Critzer

CEO and co-founder of Blue Ridge Consulting Group. CRM, lifecycle, and growth operator for consumer and B2B clients.

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Bio

Kodie founded BRCG to build CRM programs the way operators actually want them built — close to the data, close to the brand, and shipped on a weekly cadence. Before BRCG he led growth and lifecycle programs across consumer DTC, marketplace, and SaaS.

He writes The Growth Brief on what's working in CRM, lifecycle, AI tooling, and paid media — drawn straight from the programs the team is running this week.

Areas of work

CRM strategy + architecture
Lifecycle marketing (Klaviyo, Iterable, Braze, Customer.io)
Retention + reactivation programs
AI tooling for growth teams
Paid acquisition + LTV modeling

Posts

Written by Kodie.

BRCG DISPATCH

DISPATCH.

The Growth Brief

What's Actually in a BRCG Lifecycle Audit

Mar 2026

BRCG DISPATCH

DISPATCH.

The Growth Brief

Platform Migrations Don't Have to Take Six Months Anymore

Feb 2026

BRCG DISPATCH

DISPATCH.

The Growth Brief

AMP Email, Productized: How We Ship Interactive Emails Without Doubling Build Time

Feb 2026

AI-TECHNOLOGY

AI-TECHNOLOGY.

The Growth Brief

ai-technology

I Built 3 iOS Apps in (Basically) One Long Night From Slack

Feb 2026

AI-TECHNOLOGY

AI-TECHNOLOGY.

The Growth Brief

ai-technology

YC just called it: AI-native agencies

Feb 2026

STRATEGY

STRATEGY.

The Growth Brief

strategy

Vibe coding for CRM teams: ship internal tools that make personalization real

Feb 2026

AI-TECHNOLOGY

AI-TECHNOLOGY.

The Growth Brief

ai-technology

Why We Moved from WordPress to Lovable.dev

Feb 2026

AI-TECHNOLOGY

AI-TECHNOLOGY.

The Growth Brief

ai-technology

Braze AI Agents + real-time signals: decisioning that actually ships

Jan 2026

Work with Kodie.

Book a call and you'll be on with the founder and the team that runs the program.