Industry · B2B SaaS
Pipeline that closes. Retention that compounds.
Demand gen, ABM, pipeline acceleration, and CRM ops tied directly to closed revenue. HubSpot partner; deep Salesforce + Marketo experience for enterprise.
You might be
A signal check.
We work best with brands that match these signals. Not because we won't talk to anyone else — but because the program shape we ship works hardest here.
Seed to Series B/C SaaS
PLG, sales-led, or hybrid GTM
Long sales cycle (>30 days)
MQL → SQL pipeline that needs rebuilding
What we run on
The b2b saas stack.
The platforms most b2b saas brands tend to live on — and what we're certified, fluent, and shipping production work on today.
HubSpot
Certified partner
Salesforce
Marketing Cloud + Sales Cloud
Apollo / Clay
Outbound + intent
LinkedIn Ads
Outreach / Gong
Amplitude
Product analytics
Marketo
Legacy migrations
Iterable
What you receive
Things that ship.
Concrete outputs tuned to the b2b saas program shape. Not strategy chapters.
48 hours
HubSpot audit.
Lead scoring model, lifecycle stage definitions, marketing/sales SLA gaps, pipeline velocity by source. Sized in dollars of pipeline impact.
Week 2-6
MQL → SQL pipeline.
Lead scoring rebuild, SLA enforcement, attribution back to source. Sales and marketing on the same page.
Always-on
ABM program.
Tier-1 account list, multi-channel orchestration across ads + email + sales reps, intent signals from Clay or 6sense.
Quarterly
Retention + expansion.
Onboarding, activation, and expansion flows for paid customers. Net retention is the moat.
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Day 1-2
HubSpot audit.
Lead scoring, lifecycle stages, SLA gaps, attribution. Free, 48 hours.
Week 2-4
Pipeline rebuild.
Lead routing, scoring, lifecycle automation. Marketing-sales handoff clean.
Week 4-8
ABM + content.
Account targeting, multi-channel campaigns, content engine for the tier-1 list.
Month 3+
Retention + expansion.
Onboarding flows, expansion playbooks, net retention reporting.
Proof
It works here.
FAQ
Common questions.
What's your b2b saas track record?
Discord — migrated their CRM stack to Iterable + Hightouch CDP and shipped 100% marketing self-service with 85% faster launch times. Plus Twitch personalization at millions of records and a half-dozen mid-market SaaS lifecycle rebuilds on HubSpot or Marketo.
What's the minimum engagement size?
Free 48-hour audit to start. From there, project work is fixed-fee against a scoped output (4–8 weeks typically) and ongoing programs run as monthly retainers. No long-term contracts.
What platforms do you work in for b2b saas?
Whatever your team already uses. We're certified on Klaviyo, Braze, Iterable, HubSpot, Customer.io, Postscript, Attentive, Salesforce Marketing Cloud — plus the ad, analytics, and data-warehouse stack underneath.
How is BRCG different from a traditional agency?
The same senior strategist who scopes your engagement ships the work. No handoff to a junior team, no offshore layers, no decks substituting for deliverables. Everything lands in your ESP, your ad accounts, your project board.
How fast can we see results?
48-hour audit, then build starts week 2 and the first live program is in market by week 4. No quarterly timelines — every week ships something measurable.
In their words
What the teams say.
BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.
Director of CRM
Discord
Discord
Want to see what we'd do in your stack?
Book a call. Free audit in 48 hours — what's working, what's not, what we'd change first.
Book a growth call