Industry · B2C / Consumer
Acquire cheaper. Retain longer.
Acquisition and retention for consumer brands: DTC, marketplace, subscription, and apps. Profitable audiences, personalization at scale, churn caught early.
You might be
A signal check.
We work best with brands that match these signals. Not because we won't talk to anyone else — but because the program shape we ship works hardest here.
DTC, subscription, marketplace, or consumer app
Sub-$200M annual revenue, scaling
Multi-channel acquisition (paid + organic + lifecycle)
Mobile-first or mobile-heavy customer base
What we run on
The B2C / Consumer stack.
The platforms most B2C / Consumer brands tend to live on — and what we're certified, fluent, and shipping production work on today.
Braze
Enterprise lifecycle
Iterable
Mid-market cross-channel
Klaviyo
DTC-leaning
Amplitude
Segment / Rudderstack
Hightouch
Reverse-ETL
Meta Ads
fal.ai
Image personalization
What you receive
Things that ship.
Concrete outputs tuned to the B2C / Consumer program shape. Not strategy chapters.
Free audit
Lifecycle audit.
Acquisition channel mix, lifecycle program performance, churn risk segmentation. Sized in dollars of recoverable revenue.
Week 2-8
Predictive churn model.
Built on your warehouse data. Active in the messaging platform within 30 days. Tied to win-back automation.
Week 3-6
Personalization engine.
Connected Content or render-time fetches that pull live catalog, recommendations, account state into every send.
Always-on
Multi-channel attribution.
Cross-channel revenue attribution that explains where the next dollar comes from — paid, organic, lifecycle, or referral.
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Day 1-2
Audit.
Live API read across acquisition + lifecycle. Identify channel-mix and lifecycle gaps.
Week 2-4
Lifecycle rebuild.
Welcome, activation, retention, win-back. Personalization baked in.
Week 4-8
Predictive layer.
Churn model, LTV scoring, next-best-action segmentation.
Month 3+
Scale + iterate.
Multi-channel attribution, creative test cycles, channel mix optimization.
Proof
It works here.
FAQ
Common questions.
What's your B2C / Consumer track record?
Cross-industry: Discord, Twitch, Owner.com, Rhoback. The two-day audit is built from your live data — within two days you'll know whether what we shipped for them maps to your stack.
What's the minimum engagement size?
Free two-day audit to start. From there, project work is fixed-fee against a scoped output (4–8 weeks typically) and ongoing programs run as monthly retainers. No long-term contracts.
What platforms do you work in for B2C / Consumer?
Whatever your team already uses. We're certified on Klaviyo, Braze, Iterable, HubSpot, Customer.io, Postscript, Attentive, Salesforce Marketing Cloud — plus the ad, analytics, and data-warehouse stack underneath.
How is BRCG different from a traditional agency?
The same senior strategist who scopes your engagement ships the work. No handoff to a junior team, no offshore layers, no decks substituting for deliverables. Everything lands in your ESP, your ad accounts, your project board.
How fast can we see results?
Two-day audit, then build starts week 2 and the first live program is in market by week 4. No quarterly timelines — every week ships something measurable.
In their words
What the teams say.
The testing framework BRCG built changed how we think about email. Every element gets tested, every result gets documented. Our signup conversion tripled and email became our top revenue channel.
VP of Marketing
Rhoback
Want to see what we'd do in your stack?
Book a call. Free audit in the first two days — what's working, what's not, what we'd change first.
Book a growth call