Industry · Hospitality
Book direct. Stay longer.
Hotels, restaurants, and experiences. Direct-booking lifecycle, OTA-channel reduction, and guest-stay automation that compounds repeat visits.
You might be
A signal check.
We work best with brands that match these signals. Not because we won't talk to anyone else — but because the program shape we ship works hardest here.
Hotel group, restaurant group, or experience operator
OTA-dependent today (Expedia, Booking, Resy, OpenTable)
Seasonal cadence with peak/off-peak swings
Direct-booking program in flight or needed
What we run on
The hospitality stack.
The platforms most hospitality brands tend to live on — and what we're certified, fluent, and shipping production work on today.
Salesforce MC
Enterprise hospitality
HubSpot
Mid-market
Klaviyo
Smaller properties
Cendyn
Hospitality CRM
Revinate
Guest data platform
Google Ads
Meta Ads
OpenTable / Resy
What you receive
Things that ship.
Concrete outputs tuned to the hospitality program shape. Not strategy chapters.
48 hours
Guest lifecycle audit.
OTA dependency by property, direct-booking conversion rate, repeat-stay rate, loyalty enrollment gaps. Sized in direct-booking revenue uplift.
Week 2-6
Pre-stay + on-property + post-stay.
Three-phase guest journey across email and SMS. Personalized to property, room type, and stay length.
Week 4-8
OTA-share reduction program.
Direct-booking incentives, owned-channel acquisition, loyalty enrollment at touchpoints OTAs don't reach.
Quarterly
Loyalty + repeat-stay automation.
Tier transitions, milestone celebrations, win-back at anniversary points. Operator dashboards by property.
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Day 1-2
Audit.
OTA dependency, direct-booking conversion, repeat-stay rate. Sized opportunity.
Week 2-4
Pre-stay flow.
Booked-to-arrival journey. Personalized to property + room + stay length.
Week 4-8
On-property + post-stay.
In-stay nudges, post-stay review + win-back automation.
Month 3+
OTA reduction.
Loyalty + direct-booking incentives + owned-channel acquisition.
Proof
It works here.
Old Trail
Golf + restaurant + swim + events lifecycle for regional country club
FAQ
Common questions.
What's your hospitality track record?
Cross-industry: Discord, Twitch, Owner.com, Rhoback. The 48-hour audit is built from your live data — within two days you'll know whether what we shipped for them maps to your stack.
What's the minimum engagement size?
Free 48-hour audit to start. From there, project work is fixed-fee against a scoped output (4–8 weeks typically) and ongoing programs run as monthly retainers. No long-term contracts.
What platforms do you work in for hospitality?
Whatever your team already uses. We're certified on Klaviyo, Braze, Iterable, HubSpot, Customer.io, Postscript, Attentive, Salesforce Marketing Cloud — plus the ad, analytics, and data-warehouse stack underneath.
How is BRCG different from a traditional agency?
The same senior strategist who scopes your engagement ships the work. No handoff to a junior team, no offshore layers, no decks substituting for deliverables. Everything lands in your ESP, your ad accounts, your project board.
How fast can we see results?
48-hour audit, then build starts week 2 and the first live program is in market by week 4. No quarterly timelines — every week ships something measurable.
In their words
What the teams say.
The testing framework BRCG built changed how we think about email. Every element gets tested, every result gets documented. Our signup conversion tripled and email became our top revenue channel.
VP of Marketing
Rhoback
Rhoback
Want to see what we'd do in your stack?
Book a call. Free audit in 48 hours — what's working, what's not, what we'd change first.
Book a growth call