Industry · Retail
Storefront to inbox to second purchase.
Brick-and-mortar retail with digital ambitions. Loyalty programs, omnichannel customer recognition, lifecycle messaging that drives in-store traffic — and tracks the result.
You might be
A signal check.
We work best with brands that match these signals. Not because we won't talk to anyone else — but because the program shape we ship works hardest here.
Brick-and-mortar with e-commerce extension
Existing or planned loyalty program
Multi-location footprint (or regional concentration)
POS + e-commerce data that doesn't talk to each other yet
What we run on
The retail stack.
The platforms most retail brands tend to live on — and what we're certified, fluent, and shipping production work on today.
Klaviyo
Most retail clients
Braze
Enterprise + app
Square POS
Shopify POS
Hightouch
POS → CRM bridge
Segment
Amplitude
Meta + Google Ads
What you receive
Things that ship.
Concrete outputs tuned to the retail program shape. Not strategy chapters.
48 hours
Omnichannel audit.
Customer recognition across POS + web + email + SMS. Where the breaks are. Loyalty enrollment + redemption gaps.
Week 2-6
POS + ESP integration.
Square, Shopify POS, or custom — wired into Klaviyo or Braze. One customer profile, not five.
Week 4-8
Loyalty automation.
Tier transitions, expiration reminders, redemption nudges. Wired to in-store and online behavior.
Always-on
Local-store lifecycle.
Geo-targeted email and SMS for store-specific events, restocks, and local promotions.
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Day 1-2
Audit.
Customer-recognition map across all channels. Loyalty + POS gaps identified.
Week 2-4
POS integration.
Square/Shopify POS + ESP wiring. One customer profile.
Week 4-8
Loyalty + lifecycle.
Tier automation, redemption flows, local-store programs.
Month 3+
Scale.
Geo-targeted campaigns, in-store traffic tracking, weekly readouts.
Proof
It works here.
Greenwood Grocery
POS-integrated lifecycle program for regional grocery + cafe
FAQ
Common questions.
What's your retail track record?
Cross-industry: Discord, Twitch, Owner.com, Rhoback. The 48-hour audit is built from your live data — within two days you'll know whether what we shipped for them maps to your stack.
What's the minimum engagement size?
Free 48-hour audit to start. From there, project work is fixed-fee against a scoped output (4–8 weeks typically) and ongoing programs run as monthly retainers. No long-term contracts.
What platforms do you work in for retail?
Whatever your team already uses. We're certified on Klaviyo, Braze, Iterable, HubSpot, Customer.io, Postscript, Attentive, Salesforce Marketing Cloud — plus the ad, analytics, and data-warehouse stack underneath.
How is BRCG different from a traditional agency?
The same senior strategist who scopes your engagement ships the work. No handoff to a junior team, no offshore layers, no decks substituting for deliverables. Everything lands in your ESP, your ad accounts, your project board.
How fast can we see results?
48-hour audit, then build starts week 2 and the first live program is in market by week 4. No quarterly timelines — every week ships something measurable.
In their words
What the teams say.
The testing framework BRCG built changed how we think about email. Every element gets tested, every result gets documented. Our signup conversion tripled and email became our top revenue channel.
VP of Marketing
Rhoback
Rhoback
Want to see what we'd do in your stack?
Book a call. Free audit in 48 hours — what's working, what's not, what we'd change first.
Book a growth call